#Feature Flags

[cromediacompany]

A/B Testing for Shopify: Optimizing Your Store for Higher Conversions

A/B testing methods to improve Shopify store conversions and customer engagement.

Source: https://cro.media/insights/ab-tests/ab-testing-optimizing-shopify/

Running A/B tests on your Shopify store can significantly improve user engagement and increase conversions. In this guide, we’ll walk through various techniques to test product page variations and help optimize the user experience.

Why Run A/B Tests on Your Shopify Store?

A/B testing allows you to test different elements of your Shopify store, such as the product page layout or the presence of specific CTAs (Call To Action). For example, testing the placement of the "Buy it Now" button could influence whether customers quickly complete their purchase or add items to the cart.

Key Techniques for A/B Testing on Shopify

Split URL Testing

Split URL testing is a classic A/B/n testing method where users are redirected to different versions of a webpage. In Shopify, this is typically done using Shopify’s alternate template URL parameter.

Setup for Split URL Testing:

Create a new template in Shopify’s admin console under Online Store > Themes > Actions > Edit Code.

Duplicate the product.liquid file, removing certain elements (like the “Add to Cart” button) to create Variation B.

Configure the alternate URL using the ?view=version-b parameter (e.g., https://yourstore.com/products/your-product?view=version-b).

In tools like Kameleoon, set up a Split URL experiment to allocate 50% of your traffic to Variation B.

For detailed information about Shopify CRO Audit services, which can help you evaluate the effectiveness of your A/B tests, check out this Shopify CRO Audit page.

Graphic Editor or Code Editor Variants

If you want to avoid managing different URLs, you can create variants directly on the page using a graphic or code editor. For example, using a visual editor like Kameleoon, you can hide or change elements such as the "Add to Cart" button without having to modify the page URL.

How to Create Variants:

In Kameleoon, use the intuitive editor to hide or modify elements on your product pages.

Alternatively, use the code editor to inject JavaScript or CSS for more advanced control over your variants.

You can then configure the experiment to test which version increases the conversion rate based on metrics like “Add to Cart” or completed orders.

Using JavaScript SDK for Advanced Feature Flags

For advanced users, using a JavaScript SDK to control feature flags in your Shopify store allows you to progressively roll out changes. This is especially useful for testing new features with a segment of your visitors before making them available to everyone.

Setting Up Feature Flags:

With Kameleoon’s JS SDK, add feature flag logic to your product page templates.

Depending on the user’s variation, you can activate or deactivate specific elements (e.g., the "Add to Cart" button).

If you're considering custom Shopify development for implementing advanced testing methods and optimizing your store’s features, you might find the Shopify Development service helpful.

Running Experiments with Kameleoon

For Shopify store owners who want to integrate A/B testing tools seamlessly, Kameleoon offers both a visual editor and a code editor. Here’s how to run an experiment:

Create Your Experiment:

Go to Kameleoon’s platform, choose the type of experiment (e.g., A/B or feature flag), and configure your variation.

Allocate Traffic:

Set the traffic allocation, typically 50% to each variation.

Targeting and Measurement:

Target specific pages (e.g., product pages) and choose the KPIs you want to measure, such as the number of orders or add-to-cart events.

For a more comprehensive approach to optimizing your Shopify store, including Shopify SEO Audit and CRO strategies, learn more about our Shopify Services.

Testing & Optimizing Your Shopify Store

Once your A/B test is live, it’s crucial to monitor its progress. Use tools like Amplitude or FullStory to track how users interact with your store. Be sure to allow enough time—2 to 3 weeks, depending on traffic—to gather statistically significant data.

Key Considerations:

Traffic Allocation: Ensure you allocate traffic evenly across variations to get reliable results.

Statistical Significance: Wait until you have enough data to determine the winning variation.

By following these steps and leveraging A/B testing tools, you can identify the best version of your product page, increasing both conversions and customer satisfaction.

For further details on optimizing your store through Shopify CRO or Shopify SEO audits, consider exploring the Shopify SEO Audit page to boost your store’s search engine ranking and visibility.

[cloudzenix]

An Introduction to Feature Flags

Let’s consider a world, not in the distant future but in the present, to feature a unique testing environment. A testing environment is completely separated from an organization’s other sandboxes. This environment for testing will allow everyone to test almost everything in production. The idea behind this testing environment is to accumulate valuable data that will help your production team make significant improvements. And that’s the secret ingredient? Feature Flags!

The most significant pain point for any production/testing environment is deciding if the idea is genius or foolish. Feature flags help you directly deploy your applications’ new versions and features into a production environment in miniature batches.

What are feature flags?

Feature flags is a coming-up-age software engineering method that allows developers to continually integrate into the primary’ trunk.’ With feature flags, developers can ship incomplete features into the production state. These features will be dormant till they are ready to be worked upon. Feature flags also play a quintessential role in software development and delivery. When the feature in development is complete, the code can be activated on demand. Read more about blog: https://cloudzenix.com/an-introduction-to-feature-flags/

[llitchilitchi]

happy pride! no matter your gender or sexual orientation, I hope you can find happiness in your life, even if it seems impossible right now

i really wanted to paint this since about march, but haven't really found the time to do so. at last, i finished it before the end of pride month.

the two girls are dressed in traditional Slovak folk dress, or kroj (traditional folk formalwear) from Piešťany region. Piešťany and the nearby village of Krakovany have one of the most gorgeous forms of kroj in the entire country and for a long time, dolls dressed in this style of dress were gifted to foreign delegations to represent my country. the same country that won't represent people like me

it is a form of reclamation, in a way, to depict sapphic love in this dress. we're here, and have always been here, even if the rest of the people will deny us our existence. this is for all my fellow queers living through being a hot point of debate during elections. you are seen and you are loved. you are part of this country, and you are part of our culture, and the culture belongs to you just as much as to everyone else

i love you, and stay safe

[jaarijani]

mä en syntyny vaan synnyttämään

"I wasn't born just to give birth" there is something particularly relatable about this lyric to me personally. I have been told that Bess has been open about being child free by choice and it means so much to me that she's using her voice and her platform to tell that fact to the world. There is such a massive stigma still about people, especially women, stating they don't want kids: "You'll change your mind" "Wait until you find the right person" people will go out of their way to tell you that you will fit their mold of what they think a woman should be.

But Bess doesn't fit that mold. She wants to do what she wants to do at her pace, she wants to have fun and fuck and be happy and there's no place in her life for someone who doesn't want that as well, she doesn't want children tying her down she just wants to make music and enjoy her life on her terms.

Jere sings about how he would like to have kids eventually, but the world is pressuring him to have them and that's not what he wants. He wants to do his own thing too, he wants to enjoy life while he still can without the expectations our society has of him.

And as someone who is child free by choice as well it means the world to me that he would so openly support this side of Bess, this song is so very special to me <3

[flourescencia]

live from the International Women's Day March here in Costa Rica

[unplugstar]

Ainda Estou Aqui (2024) | Dir. Walter Salles

[dem0batz]

I’m so tired of seeing constant criticisms of dark romance and dark romance love interests. Just enjoy what you enjoy and let others enjoy what they enjoy. Like some of y’all are so cruel and mean for no reason to people who are just minding their own business.

[bloodybellycomb]

"these characters would solve all of their issues if they would just be open and honest with each other!" and like, sure, maybe, but our current world mocks vulnerability and its pretty much expected that everyone puts on a mask of irony and detachment at all times and its very hard to break that pattern of behaviour if youve never known anything else.

some people have never openly acknowledged their own emotions once in their entire life, of course they are going to be bad at it

[epic-sorcerer]

considering they made Colin Morgan cover up his accent for Merlin, I think it would have been only fair if they made Bradly speak in a dangerously thick welsh accent

[ironmaidenhead]

this interview came out before the punisher s1 was released and now after watching two seasons of writing clearly making narrative strides leading towards frank accepting the death of his wife one just has to laugh

[calmlb]

skk | 4.5k | hurt/comfort

read on ao3!

[thecryptidart1st]

Something’s been off since TikTok came back and my brain didn’t like it enough to make this

[cinimuffin]

Redrawing some creatures cuz I'm in a creature drawing mood

[cator99]

out of curiosity, would you consider yourself butch?

used to be a blonde underweight twink and now I'm a based jock still got the chanel bag and the sick albeit matured mind of a suckpig to prove it so I'm gonna let you decide whether you wanna call me that word just cuz I got a pussy and short hair. I promise you that there have been enough advancements made in the art of lesbian sexual dynamics in the past 50 years to broaden the vocabulary used to describe the plethora of types of masculine females.

[sandstormjoneshusband]

It feels like every day on the uty subreddit some newbie makes a post like “I think I aborted the vengeance route axis is being weird” it’s a tragedy. Can they just add a patch for the point of no return at the steamworks already like Jesus

[donnieisaprettyboy]

sometimes I forget it’s actually so fucking awesome being trans