#intent mapping

[miranimarketing]

Intent Mapping vs. Keyword Mapping: Key Differences for PPC Advertising.

In the world of PPC (Pay-Per-Click) advertising, strategies evolve to meet the changing needs of advertisers and users. One significant shift in recent years is the transition from keyword mapping to intent mapping. It's important to recognize the differences between these two approaches to create PPC advertisements that are effective and provide results. What is intent mapping and how does it impact PPC advertising strategies? This is crucial to understand, as intent mapping aligns your PPC efforts with the specific intentions of potential customers, ensuring your ads are more relevant and effective.

What is Keyword Mapping?

Keyword mapping has been a cornerstone of PPC advertising for years. To display ads when people search for them, you must choose certain business-related keywords and place a bid on them. The process includes:

Keyword Research: Finding keywords that potential customers might use to search for products or services similar to yours. SEMrush, Ahrefs, and Google Keyword Planner are common tools for this.

Ad Group Creation: Organizing keywords into ad groups based on themes or topics. This makes it easier to create landing pages and advertising content that suit each market niche.

Bid Management: Setting bids for each keyword based on its value and competition. Better ad positions are typically the outcome of higher bids.

Monitoring Performance: Tracking metrics like click-through rate (CTR), conversion rate, and cost per click (CPC) to evaluate the effectiveness of your keyword strategy.

While keyword mapping has proven beneficial in many circumstances, it is not without restrictions. It focuses on the specific terms that users type into search engines, which can sometimes hide the larger context or intent behind their searches.

What is Intent Mapping?

Intent mapping is a change away from just focusing on keywords and toward understanding the core meaning of a user's search query. Instead of just matching keywords, intent mapping aims to address the specific needs and goals of users. Here’s how it works:

Understanding User Intent: Intent mapping requires analyzing why users are searching for particular terms. Are they prepared to make a purchase, are they searching for information, or are they trying to solve an issue?

Creating Relevant Ads: Based on the identified intent, ads are crafted to meet the specific needs of users. For example, if the intent is informational, the ad might offer a guide or tutorial. If the intent is transactional, the ad might highlight special offers or discounts.

Optimizing Landing Pages: The landing page should align with the user’s intent. If a user is looking to purchase, the landing page should facilitate easy buying with clear calls to action. If they are seeking information, the page should provide valuable content and answers.

Using Advanced Targeting: Intent mapping often involves more sophisticated targeting techniques, such as demographic targeting, behavioral targeting, and remarketing. Based on their behavior and intent, this validates the display of advertisements to users who are most likely to be interested.

Key Differences Between Intent Mapping and Keyword Mapping

Understanding the key differences between intent mapping and keyword mapping can help you choose the best approach for your PPC campaigns. These are a few of the key differences:

Focus on Keywords vs. Intent

Keyword Mapping: Concentrates on specific keywords that users search for. It’s a more direct approach where the exact terms determine ad placement.

Intent Mapping: Focuses on the broader context and purpose behind a search. It aims to understand what users are trying to achieve with their search queries.

Ad Relevance and Personalization

Keyword Mapping: Ads are triggered by keywords but might not always align perfectly with user intent. For example, a keyword like "buy shoes" might trigger ads for various types of shoes, not necessarily the exact type a user is looking for.

Intent Mapping: Ads are crafted to match the specific intent of users. This results in higher relevance and can improve user experience. For instance, if a user is looking for running shoes, ads will focus on that category, providing more targeted options.

User Experience

Keyword Mapping: Users might see ads that don’t fully address their needs if the keywords are too broad or not well-aligned with their search intent.

Intent Mapping: Enhances user experience by delivering ads that are closely related to what users are seeking. This can improve engagement and conversion rates.

Campaign Optimization

Keyword Mapping: Optimization focuses on adjusting bids and refining keyword lists based on performance data.

Intent Mapping: Optimization involves analyzing user behavior and intent to refine ad copy, targeting, and landing pages for better alignment with user needs.

Conclusion

The shift from keyword mapping to intent mapping represents a significant advancement in PPC advertising. By focusing on user intent, advertisers can create more relevant and engaging ads that better meet the needs of their audience. Understanding the differences between these approaches and adapting your strategies accordingly can lead to improved performance, higher ROI, and a better overall user experience. Embrace the power of intent mapping to stay ahead in the competitive world of digital advertising and drive more meaningful results for your business.

[tiredyaoi]

i only have the energy to color somthing once a month it seems 😭😭

[oocdc-tweets]

Manga

Masterpost

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[batcavescolony]

GUYS GUYS GUYS i have no idea why i didn't see this before, maybe im stupid, but im watching s1 e4 again and they're all watching a movie right? Charley picked it cus he said Wally let him and we see the screen as Maddie walks in, its Demi Moore guys he fucking picked Ghosts, the same movie with the pottery scene he re-enacted with Yuri.

[ping-ski]

unable are the loved to die, for love is immortality

au belongs to @pluck-heartstrings !! if u havent read or caught up u totally should <3 (sorry for the tag)

[rainbun]

They did it guys!!

[trappedinafantasy37]

Anybody else realize that it is news to Minthara to find out that Ketheric wasn't working alone? She knew about Orin this entire time, but still thought Ketheric to be the head of the Absolute. Obviously she knew Orin was involved with the Absolute and did something for them, but she didn't realize the extent of power Orin actually had. And I think it is pretty fascinating that Minthara "men are only useful for breeding" Baenre did not immediately presume that the woman was in charge or had any significant power in the Absolute.

Can you imagine how Minthara felt to find out that not only were Orin and Ketheric working together, but that they were equals? I think it only dawns on her how much danger she was in the entire time and just how little control she had over herself. She was made the personal plaything of one of the three prongs of the Absolute and was slowly being driven into the same kind of mad monster Orin was. So what would have happened to her if Ketheric fully claimed her like he had intended before Orin basically stole her? How much worse could Ketheric have done to her? Or was she only in her shit ass predicament, debased amongst goblin trash out of Ketheric's pettiness for Orin?

But like, she knows Orin is the Chosen of Bhaal so she already knows how powerful and dangerous she is. But it almost seems like after finding out Orin is Ketheric's equal, she kinda places her at the top of the hierarchy between the Chosen Three anyway and insists she is the most dangerous. By Menzoberranzan standards, she probably would see Orin as being the most deadly and dangerous. Because in her experience, the woman is the most powerful. Orin already did a lot of fucked up shit to her, but she realizes that Orin could have done so much worse.

It makes a bit more sense why Minthara's tone about Orin turns from rage to terror in between acts. She is the only character in the game that portrays Orin as a threat. Gortash, Sarevok, Fel - they all treat her like a joke, an annoyance, someone to roll your eyes at. But Orin has shown a side of herself to Minthara that others either don't see, or don't take seriously. Orin is cruel for cruelty's sake - she revels in the suffering she brings to others. Minthara has scars and nightmares left behind by Orin, and it ultimately meant nothing. No - Minthara's suffering empowered Orin. Chronologically, Orin probably got her hands on Minthara after taking out Durge and establishing herself as Bhaal's Chosen. She was on a winning streak. Minthara's torment was her celebration, her victory lap, a tool to establish herself as the true monster she wants to be seen as. Everyone in her life has overlooked her, so she created a victim who never will. A victim who is so paranoid, that she is constantly looking for Orin's presence everywhere she goes, because Orin could be anywhere... Orin could be anyone...

[bleue-flora]

I don’t know why but there’s something sad about Dream’s Dairy still sitting in that chest in the corner of the cell (with pages 2 & 3 being blank for some reason)…

Like a piece of him will always remain in the cell… perhaps we can go even further and say that the note about Steve represents the attachments Dream can never have, highlighted by the death of the cat and Rat on that very chest. And the other note refers to the house and home that he can’t have, not if he wants to be safe. Maybe the book lying alone in the cell represents the things he lost to end up there, an attachment like Spirit, a home like the Community House. And maybe for funzies we could say the blank pages represent other things missing: his friends and his lives… I don’t know, it makes me think too about him writing other dairies and burning them all… maybe he couldn’t bring himself to burn this one… the last piece of Techno he has left…

[poorly-drawn-mdzs]

It's the 6 month anniversary of this blog! Check out these cool bugs I found.

(EDIT: Check out this amazing fanart by thecornermushroom!)

Part 2 - Part 3

[wildstar25]

🌶️🌶️🌶️ ->

[littleliterarylesbian]

It was a bad habit, watching them just to let the ugly, no good, disastrous, feeling bubble up. Remus was just torturing himself at this point.

Sirius and James had always been close, probably closer than a pair of people could ever be. It didn't bother him before, he would hear the whispers of 'you're my best friend' and other mindless reassurances when curfew hits every night, hidden behind red curtains. It's in a different light now.

Remus remembers when James ambushed him in the library, sweaty and nervous and jumpy and Remus could hardly even get a word in before words were spilled.

"I shouldn't, but I do. He's just- he's just so pretty Moons. Do you think his hair is as soft as it looks?" James had said, looking so and truly distraught, "You can't tell Pads. Please. I just needed to get this off my chest."

And James is touchy. He's always been a bit sticky, needing an arm around someone's shoulders or a hand in his. It didn't used to be a bother, how close the two always were, side by side and hip attached to hip. But now it gnaws at him. Something sickly and dark wanting to climb up his throat and reach and take until what he wants is his. All his. hishishis.

He thinks Moony is acting differently too. James ended up in the infirmity when the sun rose. But some part of him, a part that just wants to claim and yank and devour, revels at how Sirius stays by his side. Worrying and biting down on his bottom lip and Remus has to fist the sheets to not do something he would regret.

He wants though, he wants so much.

It infects him, poisoning his thoughts and bleeding into his dreams. One's where Sirius' mouth is hot and tastes like cigarette smoke. Addictive enough that Remus would never need another hit. He catches himself wishing James could just... disappear. Thinking about what would happen if James were to walk into the forest, getting lost until the next full moon where it would be too late to run from him. James has noticed the hostility. Remus is surprised that not everyone has noticed it yet. But Sirius has always been a bit oblivious.

It makes him feel sick. But he doesn't want that smile pointed towards anyone but himself. White teeth and pale skin and black hair and blue eyes. It tears him up inside whenever Sirius looks for a few seconds too long. When he sits a bit too close and their thighs are touching or when he leans in and Remus can't help but to think about how easy, so incredibly easy, it would be to grab and pull until he had a lap full.

But he can't. So instead he watches as James looks dreamily at Sirius as they sit across the table from one another. Oblivious little lamb. If only he knew that the wolf wanted to shred him to pieces.

[befuddled-calico-whump]

Riot Kings, page 187

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thank you to @bumbling-a-bee (Mickey, loose brown hair), @3-2-whump (Julio, short black hair), @whumpsday (Kane, sitting down), @grizzlie70 (Luke, pink hair), @whumble-beeee (Declan, rolled sleeves),

and @whumperofworlds (Kiefer, bun) for lending me your OCs! :D

[michelle-jwhssp2719]

Bill V3 Electric Boogaloo

[innocet]

I don’t think they have even the concept of fiction on gallifrey. I think all narrative is history to them

[takadasaiko]

Me: I just want to Sabine fight like the Mandalorian she is.

Sabine:

Me: SABINE!!!!

[drjackabbots]

For the writing meme::

I’m inhaling everything Rabbot, please, if you would be so kind: 🫦🫦🫦

sorry it took so long, anon!!!! but don't worry, i'm absolutely still working on this and am always on the rabbot train 🙂‍↕️

He ends up having to trail after Jack, not quite like a puppy but moreso like a dog that’s aware it’s done something wrong and it’s trying to get back on its owner’s good side. They’re going to at least have to do rounds, since Robby’s taking over for the day, and that gives him a perfect opportunity to get Jack by himself.  Which he does, though it mostly involves cornering him behind the hallway of the blessedly empty South 19. 

send me an emoji and i'll write three sentences of one of my WIPs and post them!