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treasure-mimic · 2 years ago

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So, let me try and put everything together here, because I really do think it needs to be talked about.

Today, Unity announced that it intends to apply a fee to use its software. Then it got worse.

For those not in the know, Unity is the most popular free to use video game development tool, offering a basic version for individuals who want to learn how to create games or create independently alongside paid versions for corporations or people who want more features. It's decent enough at this job, has issues but for the price point I can't complain, and is the idea entry point into creating in this medium, it's a very important piece of software.

But speaking of tools, the CEO is a massive one. When he was the COO of EA, he advocated for using, what out and out sounds like emotional manipulation to coerce players into microtransactions.

"A consumer gets engaged in a property, they might spend 10, 20, 30, 50 hours on the game and then when they're deep into the game they're well invested in it. We're not gouging, but we're charging and at that point in time the commitment can be pretty high."

He also called game developers who don't discuss monetization early in the planning stages of development, quote, "fucking idiots".

So that sets the stage for what might be one of the most bald-faced greediest moves I've seen from a corporation in a minute. Most at least have the sense of self-preservation to hide it.

A few hours ago, Unity posted this announcement on the official blog.

Effective January 1, 2024, we will introduce a new Unity Runtime Fee that’s based on game installs. We will also add cloud-based asset storage, Unity DevOps tools, and AI at runtime at no extra cost to Unity subscription plans this November. We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user. We chose this because each time a game is downloaded, the Unity Runtime is also installed. Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share.

Now there are a few red flags to note in this pitch immediately.

Unity is planning on charging a fee on all games which use its engine.

This is a flat fee per number of installs.

They are using an always online runtime function to determine whether a game is downloaded.

There is just so many things wrong with this that it's hard to know where to start, not helped by this FAQ which doubled down on a lot of the major issues people had.

I guess let's start with what people noticed first. Because it's using a system baked into the software itself, Unity would not be differentiating between a "purchase" and a "download". If someone uninstalls and reinstalls a game, that's two downloads. If someone gets a new computer or a new console and downloads a game already purchased from their account, that's two download. If someone pirates the game, the studio will be asked to pay for that download.

Q: How are you going to collect installs? A: We leverage our own proprietary data model. We believe it gives an accurate determination of the number of times the runtime is distributed for a given project. Q: Is software made in unity going to be calling home to unity whenever it's ran, even for enterprice licenses? A: We use a composite model for counting runtime installs that collects data from numerous sources. The Unity Runtime Fee will use data in compliance with GDPR and CCPA. The data being requested is aggregated and is being used for billing purposes. Q: If a user reinstalls/redownloads a game / changes their hardware, will that count as multiple installs? A: Yes. The creator will need to pay for all future installs. The reason is that Unity doesn’t receive end-player information, just aggregate data. Q: What's going to stop us being charged for pirated copies of our games? A: We do already have fraud detection practices in our Ads technology which is solving a similar problem, so we will leverage that know-how as a starting point. We recognize that users will have concerns about this and we will make available a process for them to submit their concerns to our fraud compliance team.

This is potentially related to a new system that will require Unity Personal developers to go online at least once every three days.

Starting in November, Unity Personal users will get a new sign-in and online user experience. Users will need to be signed into the Hub with their Unity ID and connect to the internet to use Unity. If the internet connection is lost, users can continue using Unity for up to 3 days while offline. More details to come, when this change takes effect.

It's unclear whether this requirement will be attached to any and all Unity games, though it would explain how they're theoretically able to track "the number of installs", and why the methodology for tracking these installs is so shit, as we'll discuss later.

Unity claims that it will only leverage this fee to games which surpass a certain threshold of downloads and yearly revenue.

Only games that meet the following thresholds qualify for the Unity Runtime Fee: Unity Personal and Unity Plus: Those that have made $200,000 USD or more in the last 12 months AND have at least 200,000 lifetime game installs. Unity Pro and Unity Enterprise: Those that have made $1,000,000 USD or more in the last 12 months AND have at least 1,000,000 lifetime game installs.

They don't say how they're going to collect information on a game's revenue, likely this is just to say that they're only interested in squeezing larger products (games like Genshin Impact and Honkai: Star Rail, Fate Grand Order, Among Us, and Fall Guys) and not every 2 dollar puzzle platformer that drops on Steam. But also, these larger products have the easiest time porting off of Unity and the most incentives to, meaning realistically those heaviest impacted are going to be the ones who just barely meet this threshold, most of them indie developers.

Aggro Crab Games, one of the first to properly break this story, points out that systems like the Xbox Game Pass, which is already pretty predatory towards smaller developers, will quickly inflate their "lifetime game installs" meaning even skimming the threshold of that 200k revenue, will be asked to pay a fee per install, not a percentage on said revenue.

[IMAGE DESCRIPTION: Hey Gamers!

Today, Unity (the engine we use to make our games) announced that they'll soon be taking a fee from developers for every copy of the game installed over a certain threshold - regardless of how that copy was obtained.

Guess who has a somewhat highly anticipated game coming to Xbox Game Pass in 2024? That's right, it's us and a lot of other developers.

That means Another Crab's Treasure will be free to install for the 25 million Game Pass subscribers. If a fraction of those users download our game, Unity could take a fee that puts an enormous dent in our income and threatens the sustainability of our business.

And that's before we even think about sales on other platforms, or pirated installs of our game, or even multiple installs by the same user!!!

This decision puts us and countless other studios in a position where we might not be able to justify using Unity for our future titles. If these changes aren't rolled back, we'll be heavily considering abandoning our wealth of Unity expertise we've accumulated over the years and starting from scratch in a new engine. Which is really something we'd rather not do.

On behalf of the dev community, we're calling on Unity to reverse the latest in a string of shortsighted decisions that seem to prioritize shareholders over their product's actual users.

I fucking hate it here.

-Aggro Crab - END DESCRIPTION]

That fee, by the way, is a flat fee. Not a percentage, not a royalty. This means that any games made in Unity expecting any kind of success are heavily incentivized to cost as much as possible.

[IMAGE DESCRIPTION: A table listing the various fees by number of Installs over the Install Threshold vs. version of Unity used, ranging from $0.01 to $0.20 per install. END DESCRIPTION]

Basic elementary school math tells us that if a game comes out for $1.99, they will be paying, at maximum, 10% of their revenue to Unity, whereas jacking the price up to $59.99 lowers that percentage to something closer to 0.3%. Obviously any company, especially any company in financial desperation, which a sudden anchor on all your revenue is going to create, is going to choose the latter.

Furthermore, and following the trend of "fuck anyone who doesn't ask for money", Unity helpfully defines what an install is on their main site.

While I'm looking at this page as it exists now, it currently says

The installation and initialization of a game or app on an end user’s device as well as distribution via streaming is considered an “install.” Games or apps with substantially similar content may be counted as one project, with installs then aggregated to calculate the Unity Runtime Fee.

However, I saw a screenshot saying something different, and utilizing the Wayback Machine we can see that this phrasing was changed at some point in the few hours since this announcement went up. Instead, it reads:

The installation and initialization of a game or app on an end user’s device as well as distribution via streaming or web browser is considered an “install.” Games or apps with substantially similar content may be counted as one project, with installs then aggregated to calculate the Unity Runtime Fee.

Screenshot for posterity:

That would mean web browser games made in Unity would count towards this install threshold. You could legitimately drive the count up simply by continuously refreshing the page. The FAQ, again, doubles down.

Q: Does this affect WebGL and streamed games? A: Games on all platforms are eligible for the fee but will only incur costs if both the install and revenue thresholds are crossed. Installs - which involves initialization of the runtime on a client device - are counted on all platforms the same way (WebGL and streaming included).

And, what I personally consider to be the most suspect claim in this entire debacle, they claim that "lifetime installs" includes installs prior to this change going into effect.

Will this fee apply to games using Unity Runtime that are already on the market on January 1, 2024? Yes, the fee applies to eligible games currently in market that continue to distribute the runtime. We look at a game's lifetime installs to determine eligibility for the runtime fee. Then we bill the runtime fee based on all new installs that occur after January 1, 2024.

Again, again, doubled down in the FAQ.

Q: Are these fees going to apply to games which have been out for years already? If you met the threshold 2 years ago, you'll start owing for any installs monthly from January, no? (in theory). It says they'll use previous installs to determine threshold eligibility & then you'll start owing them for the new ones. A: Yes, assuming the game is eligible and distributing the Unity Runtime then runtime fees will apply. We look at a game's lifetime installs to determine eligibility for the runtime fee. Then we bill the runtime fee based on all new installs that occur after January 1, 2024.

That would involve billing companies for using their software before telling them of the existence of a bill. Holding their actions to a contract that they performed before the contract existed!

Okay. I think that's everything. So far.

There is one thing that I want to mention before ending this post, unfortunately it's a little conspiratorial, but it's so hard to believe that anyone genuinely thought this was a good idea that it's stuck in my brain as a significant possibility.

A few days ago it was reported that Unity's CEO sold 2,000 shares of his own company.

On September 6, 2023, John Riccitiello, President and CEO of Unity Software Inc (NYSE:U), sold 2,000 shares of the company. This move is part of a larger trend for the insider, who over the past year has sold a total of 50,610 shares and purchased none.

I would not be surprised if this decision gets reversed tomorrow, that it was literally only made for the CEO to short his own goddamn company, because I would sooner believe that this whole thing is some idiotic attempt at committing fraud than a real monetization strategy, even knowing how unfathomably greedy these people can be.

So, with all that said, what do we do now?

Well, in all likelihood you won't need to do anything. As I said, some of the biggest names in the industry would be directly affected by this change, and you can bet your bottom dollar that they're not just going to take it lying down. After all, the only way to stop a greedy CEO is with a greedier CEO, right?

(I fucking hate it here.)

And that's not mentioning the indie devs who are already talking about abandoning the engine.

[Links display tweets from the lead developer of Among Us saying it'd be less costly to hire people to move the game off of Unity and Cult of the Lamb's official twitter saying the game won't be available after January 1st in response to the news.]

That being said, I'm still shaken by all this. The fact that Unity is openly willing to go back and punish its developers for ever having used the engine in the past makes me question my relationship to it.

The news has given rise to the visibility of free, open source alternative Godot, which, if you're interested, is likely a better option than Unity at this point. Mostly, though, I just hope we can get out of this whole, fucking, environment where creatives are treated as an endless mill of free profits that's going to be continuously ratcheted up and up to drive unsustainable infinite corporate growth that our entire economy is based on for some fuckin reason.

Anyways, that's that, I find having these big posts that break everything down to be helpful.

#Unity #Unity3D #Video Games #Game Development #Game Developers #fuckshit #I don't know what to tag news like this

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9ofspades · 1 year ago

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HOW THE FUCK IS THAT NICHE?!?! He’s like. The most famous English language war poet there IS!!!!!

#swearing #discourse #geochemistry meme #poetry #poll #Wilfred Owen #I literally work in software/IT #and have a degree in engineering #this isn’t niche!!!#this isn’t even an English major thing wtf

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ayeforscotland · 10 months ago

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What is Dataflow?

This post is inspired by another post about the Crowd Strike IT disaster and a bunch of people being interested in what I mean by Dataflow. Dataflow is my absolute jam and I'm happy to answer as many questions as you like on it. I even put referential pictures in like I'm writing an article, what fun!

I'll probably split this into multiple parts because it'll be a huge post otherwise but here we go!

A Brief History

Our world is dependent on the flow of data. It exists in almost every aspect of our lives and has done so arguably for hundreds if not thousands of years.

At the end of the day, the flow of data is the flow of knowledge and information. Normally most of us refer to data in the context of computing technology (our phones, PCs, tablets etc) but, if we want to get historical about it, the invention of writing and the invention of the Printing Press were great leaps forward in how we increased the flow of information.

Modern Day IT exists for one reason - To support the flow of data.

Whether it's buying something at a shop, sitting staring at an excel sheet at work, or watching Netflix - All of the technology you interact with is to support the flow of data.

Understanding and managing the flow of data is as important to getting us to where we are right now as when we first learned to control and manage water to provide irrigation for early farming and settlement.

Engineering Rigor

When the majority of us turn on the tap to have a drink or take a shower, we expect water to come out. We trust that the water is clean, and we trust that our homes can receive a steady supply of water.

Most of us trust our central heating (insert boiler joke here) and the plugs/sockets in our homes to provide gas and electricity. The reason we trust all of these flows is because there's been rigorous engineering standards built up over decades and centuries.

For example, Scottish Water will understand every component part that makes up their water pipelines. Those pipes, valves, fitting etc will comply with a national, or in some cases international, standard. These companies have diagrams that clearly map all of this out, mostly because they have to legally but also because it also vital for disaster recovery and other compliance issues.

Modern IT

And this is where modern day IT has problems. I'm not saying that modern day tech is a pile of shit. We all have great phones, our PCs can play good games, but it's one thing to craft well-designed products and another thing entirely to think about they all work together.

Because that is what's happened over the past few decades of IT. Organisations have piled on the latest plug-and-play technology (Software or Hardware) and they've built up complex legacy systems that no one really knows how they all work together. They've lost track of how data flows across their organisation which makes the work of cybersecurity, disaster recovery, compliance and general business transformation teams a nightmare.

Some of these systems are entirely dependent on other systems to operate. But that dependency isn't documented. The vast majority of digital transformation projects fail because they get halfway through and realise they hadn't factored in a system that they thought was nothing but was vital to the organisation running.

And this isn't just for-profit organisations, this is the health services, this is national infrastructure, it's everyone.

There's not yet a single standard that says "This is how organisations should control, manage and govern their flows of data."

Why is that relevant to the companies that were affected by Crowd Strike? Would it have stopped it?

Maybe, maybe not. But considering the global impact, it doesn't look like many organisations were prepared for the possibility of a huge chunk of their IT infrastructure going down.

Understanding dataflows help with the preparation for events like this, so organisations can move to mitigate them, and also the recovery side when they do happen. Organisations need to understand which systems are a priority to get back operational and which can be left.

The problem I'm seeing from a lot of organisations at the moment is that they don't know which systems to recover first, and are losing money and reputation while they fight to get things back online. A lot of them are just winging it.

Conclusion of Part 1

Next time I can totally go into diagramming if any of you are interested in that.

How can any organisation actually map their dataflow and what things need to be considered to do so. It'll come across like common sense, but that's why an actual standard is so desperately needed!

#AyeforScotland #crowd strike #Dataflow

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hamza-gaza2 · 6 months ago

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Dear humanity,my supportive friends

🚨A besieged family in Gaza appeals for help to survive🚨

Please consider reading my story

Peace be upon you, I am Hamza from Gaza, Palestine. I am 18 years old. Last July, I finished high school and obtained a grade of 92.6% in the scientific stream. I began my university studies, at the Islamic University of Gaza, specializing in software engineering. I fastened my belts, made my intention, and began the journey. However, with great regret, my journey has not yet begun and has ended quickly before it even started!

How difficult is that word for me. I made plans for my future and was determined to achieve them, but because of the war that is still ongoing today since last October, I lost that dream and I lost my plans and my future that It has become unknown, because of the machine of Zionist arrogance, which left nothing and hadn't left yet.

In the beginning, I lost 3 of my dearest friends, then our house was burned, and warplanes also bombed my university in which I was attached. I wish I could accept that easily, because when you put yourself in my place, perhaps you will feel the horror of the event, because what is gone is My life in short: my room, which I always spent my time in, my simple office, where I spent my best times during my high school studies, and even my recreational time on social networking sites, and my university, where I used to spend the most beautiful times with friends, especially the university cafeteria, where I spent the most enjoyable times, all of this and more. I was deprived of it because of this brutal war. I don't know if you imagined the horror of the situation.

Today, as I am in Deir al-Balah in the south of Gaza due to forced displacement, I wake up every day not knowing how I will spend the time.

There is nothing we can do here except wait, which I cannot describe in reality. Its difficulty. Emptiness is a very bad thing. The feeling of being unable to do anything and waiting for the unknown is truly frightening. Here we are on the 220th day of the war, and its duration is still unknown, and we do not know when it will end. Even if the war ends, we will only have escaped real death, but here we are, dying, Every day, every hour, and every minute, all of that steadfastness in order to meet our beautiful future ,so I write to you these lines that are filled with sadness for our situation here to tell you that we are here and we still have not given up and become complacent, and to also inform you that I created this link asking for helping me to complete my studies outside the walls of my city and country, knowing that the engineering major requires fees of 20,000 US dollars distributed over 5 years of studying.

I also attach pictures of everything mentioned in my story.

Thus, I have no hope left except for this campaign! which I never expected to need, but it is life.

Today, I stand helpless on the abyss, and I await your support to continue my journey, in the hope of meeting the desired hopes and trying to forget the unforgettable pains. I ask you to help in all forms (spreading, donating, moral support,...)

Many thanks and gratitude to you❤️

Hamza

@90-ghost @sayruq @appsa @aria-ashryver @northgazaupdates2 @timetravellingkitty @wellwaterhysteria @deepspaceboytoy @ot3 @dirhwangdaseul @mahoushojoe @schoolhater98 @rainn-dropz-world @baby-girl-aaron-dessner @communist-hatsunemiku @the-eldritch-it-gay @girlinafairytale @buttercuparry @amygdalae @transmutationisms @ashwantsafreepalestine @yugiohz @dykesbat @watermotif @stuckinapril @xinakwans @nibeul @komsomolka @aristotels

#free gaza #donation #gaza #gazaunderattack #save gaza #gaza genocide #gaza strip #donations

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mostlysignssomeportents · 6 months ago

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Conspiratorialism as a material phenomenon

I'll be in TUCSON, AZ from November 8-10: I'm the GUEST OF HONOR at the TUSCON SCIENCE FICTION CONVENTION.

I think it behooves us to be a little skeptical of stories about AI driving people to believe wrong things and commit ugly actions. Not that I like the AI slop that is filling up our social media, but when we look at the ways that AI is harming us, slop is pretty low on the list.

The real AI harms come from the actual things that AI companies sell AI to do. There's the AI gun-detector gadgets that the credulous Mayor Eric Adams put in NYC subways, which led to 2,749 invasive searches and turned up zero guns:

https://www.cbsnews.com/newyork/news/nycs-subway-weapons-detector-pilot-program-ends/

Any time AI is used to predict crime – predictive policing, bail determinations, Child Protective Services red flags – they magnify the biases already present in these systems, and, even worse, they give this bias the veneer of scientific neutrality. This process is called "empiricism-washing," and you know you're experiencing it when you hear some variation on "it's just math, math can't be racist":

https://pluralistic.net/2020/06/23/cryptocidal-maniacs/#phrenology

When AI is used to replace customer service representatives, it systematically defrauds customers, while providing an "accountability sink" that allows the company to disclaim responsibility for the thefts:

https://pluralistic.net/2024/04/23/maximal-plausibility/#reverse-centaurs

When AI is used to perform high-velocity "decision support" that is supposed to inform a "human in the loop," it quickly overwhelms its human overseer, who takes on the role of "moral crumple zone," pressing the "OK" button as fast as they can. This is bad enough when the sacrificial victim is a human overseeing, say, proctoring software that accuses remote students of cheating on their tests:

https://pluralistic.net/2022/02/16/unauthorized-paper/#cheating-anticheat

But it's potentially lethal when the AI is a transcription engine that doctors have to use to feed notes to a data-hungry electronic health record system that is optimized to commit health insurance fraud by seeking out pretenses to "upcode" a patient's treatment. Those AIs are prone to inventing things the doctor never said, inserting them into the record that the doctor is supposed to review, but remember, the only reason the AI is there at all is that the doctor is being asked to do so much paperwork that they don't have time to treat their patients:

https://apnews.com/article/ai-artificial-intelligence-health-business-90020cdf5fa16c79ca2e5b6c4c9bbb14

My point is that "worrying about AI" is a zero-sum game. When we train our fire on the stuff that isn't important to the AI stock swindlers' business-plans (like creating AI slop), we should remember that the AI companies could halt all of that activity and not lose a dime in revenue. By contrast, when we focus on AI applications that do the most direct harm – policing, health, security, customer service – we also focus on the AI applications that make the most money and drive the most investment.

AI hasn't attracted hundreds of billions in investment capital because investors love AI slop. All the money pouring into the system – from investors, from customers, from easily gulled big-city mayors – is chasing things that AI is objectively very bad at and those things also cause much more harm than AI slop. If you want to be a good AI critic, you should devote the majority of your focus to these applications. Sure, they're not as visually arresting, but discrediting them is financially arresting, and that's what really matters.

All that said: AI slop is real, there is a lot of it, and just because it doesn't warrant priority over the stuff AI companies actually sell, it still has cultural significance and is worth considering.

AI slop has turned Facebook into an anaerobic lagoon of botshit, just the laziest, grossest engagement bait, much of it the product of rise-and-grind spammers who avidly consume get rich quick "courses" and then churn out a torrent of "shrimp Jesus" and fake chainsaw sculptures:

https://www.404media.co/email/1cdf7620-2e2f-4450-9cd9-e041f4f0c27f/

For poor engagement farmers in the global south chasing the fractional pennies that Facebook shells out for successful clickbait, the actual content of the slop is beside the point. These spammers aren't necessarily tuned into the psyche of the wealthy-world Facebook users who represent Meta's top monetization subjects. They're just trying everything and doubling down on anything that moves the needle, A/B splitting their way into weird, hyper-optimized, grotesque crap:

https://www.404media.co/facebook-is-being-overrun-with-stolen-ai-generated-images-that-people-think-are-real/

In other words, Facebook's AI spammers are laying out a banquet of arbitrary possibilities, like the letters on a Ouija board, and the Facebook users' clicks and engagement are a collective ideomotor response, moving the algorithm's planchette to the options that tug hardest at our collective delights (or, more often, disgusts).

So, rather than thinking of AI spammers as creating the ideological and aesthetic trends that drive millions of confused Facebook users into condemning, praising, and arguing about surreal botshit, it's more true to say that spammers are discovering these trends within their subjects' collective yearnings and terrors, and then refining them by exploring endlessly ramified variations in search of unsuspected niches.

(If you know anything about AI, this may remind you of something: a Generative Adversarial Network, in which one bot creates variations on a theme, and another bot ranks how closely the variations approach some ideal. In this case, the spammers are the generators and the Facebook users they evince reactions from are the discriminators)

https://en.wikipedia.org/wiki/Generative_adversarial_network

I got to thinking about this today while reading User Mag, Taylor Lorenz's superb newsletter, and her reporting on a new AI slop trend, "My neighbor’s ridiculous reason for egging my car":

https://www.usermag.co/p/my-neighbors-ridiculous-reason-for

The "egging my car" slop consists of endless variations on a story in which the poster (generally a figure of sympathy, canonically a single mother of newborn twins) complains that her awful neighbor threw dozens of eggs at her car to punish her for parking in a way that blocked his elaborate Hallowe'en display. The text is accompanied by an AI-generated image showing a modest family car that has been absolutely plastered with broken eggs, dozens upon dozens of them.

According to Lorenz, variations on this slop are topping very large Facebook discussion forums totalling millions of users, like "Movie Character…,USA Story, Volleyball Women, Top Trends, Love Style, and God Bless." These posts link to SEO sites laden with programmatic advertising.

The funnel goes:

i. Create outrage and hence broad reach;

ii, A small percentage of those who see the post will click through to the SEO site;

iii. A small fraction of those users will click a low-quality ad;

iv. The ad will pay homeopathic sub-pennies to the spammer.

The revenue per user on this kind of scam is next to nothing, so it only works if it can get very broad reach, which is why the spam is so designed for engagement maximization. The more discussion a post generates, the more users Facebook recommends it to.

These are very effective engagement bait. Almost all AI slop gets some free engagement in the form of arguments between users who don't know they're commenting an AI scam and people hectoring them for falling for the scam. This is like the free square in the middle of a bingo card.

Beyond that, there's multivalent outrage: some users are furious about food wastage; others about the poor, victimized "mother" (some users are furious about both). Not only do users get to voice their fury at both of these imaginary sins, they can also argue with one another about whether, say, food wastage even matters when compared to the petty-minded aggression of the "perpetrator." These discussions also offer lots of opportunity for violent fantasies about the bad guy getting a comeuppance, offers to travel to the imaginary AI-generated suburb to dole out a beating, etc. All in all, the spammers behind this tedious fiction have really figured out how to rope in all kinds of users' attention.

Of course, the spammers don't get much from this. There isn't such a thing as an "attention economy." You can't use attention as a unit of account, a medium of exchange or a store of value. Attention – like everything else that you can't build an economy upon, such as cryptocurrency – must be converted to money before it has economic significance. Hence that tooth-achingly trite high-tech neologism, "monetization."

The monetization of attention is very poor, but AI is heavily subsidized or even free (for now), so the largest venture capital and private equity funds in the world are spending billions in public pension money and rich peoples' savings into CO2 plumes, GPUs, and botshit so that a bunch of hustle-culture weirdos in the Pacific Rim can make a few dollars by tricking people into clicking through engagement bait slop – twice.

The slop isn't the point of this, but the slop does have the useful function of making the collective ideomotor response visible and thus providing a peek into our hopes and fears. What does the "egging my car" slop say about the things that we're thinking about?

Lorenz cites Jamie Cohen, a media scholar at CUNY Queens, who points out that subtext of this slop is "fear and distrust in people about their neighbors." Cohen predicts that "the next trend, is going to be stranger and more violent.”

This feels right to me. The corollary of mistrusting your neighbors, of course, is trusting only yourself and your family. Or, as Margaret Thatcher liked to say, "There is no such thing as society. There are individual men and women and there are families."

We are living in the tail end of a 40 year experiment in structuring our world as though "there is no such thing as society." We've gutted our welfare net, shut down or privatized public services, all but abolished solidaristic institutions like unions.

This isn't mere aesthetics: an atomized society is far more hospitable to extreme wealth inequality than one in which we are all in it together. When your power comes from being a "wise consumer" who "votes with your wallet," then all you can do about the climate emergency is buy a different kind of car – you can't build the public transit system that will make cars obsolete.

When you "vote with your wallet" all you can do about animal cruelty and habitat loss is eat less meat. When you "vote with your wallet" all you can do about high drug prices is "shop around for a bargain." When you vote with your wallet, all you can do when your bank forecloses on your home is "choose your next lender more carefully."

Most importantly, when you vote with your wallet, you cast a ballot in an election that the people with the thickest wallets always win. No wonder those people have spent so long teaching us that we can't trust our neighbors, that there is no such thing as society, that we can't have nice things. That there is no alternative.

The commercial surveillance industry really wants you to believe that they're good at convincing people of things, because that's a good way to sell advertising. But claims of mind-control are pretty goddamned improbable – everyone who ever claimed to have managed the trick was lying, from Rasputin to MK-ULTRA:

https://pluralistic.net/HowToDestroySurveillanceCapitalism

Rather than seeing these platforms as convincing people of things, we should understand them as discovering and reinforcing the ideology that people have been driven to by material conditions. Platforms like Facebook show us to one another, let us form groups that can imperfectly fill in for the solidarity we're desperate for after 40 years of "no such thing as society."

The most interesting thing about "egging my car" slop is that it reveals that so many of us are convinced of two contradictory things: first, that everyone else is a monster who will turn on you for the pettiest of reasons; and second, that we're all the kind of people who would stick up for the victims of those monsters.

Tor Books as just published two new, free LITTLE BROTHER stories: VIGILANT, about creepy surveillance in distance education; and SPILL, about oil pipelines and indigenous landback.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/10/29/hobbesian-slop/#cui-bono

Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en

#pluralistic #taylor lorenz #conspiratorialism #conspiracy fantasy #mind control #a paradise built in hell #solnit #ai slop #ai #disinformation #materialism #doppelganger #naomi klein

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kaunaz · 2 years ago

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hey. so. i need the Ultrakill community to understand something, in case Hakita doesn't say anything about it.

Unity, the company, has decided to begin charging developers that made games with their software, once they meet a certain threshold. if a game earns $200,000 within 12 months, and 200,000 installs of said game happen total, the devs will be billed a flat rate of 20 cents per install. RETROACTIVELY. which is already a major blow to everyone who's ever found success with Unity (hint: Ultrakill is made in Unity).

to make this worse, the company is not planning to use tracking software to figure out how many installs have happened, like we THOUGHT they might, and aren't doing a good job of clarifying what an "install" even means. instead, they have stated that they'll be using a "proprietary data model" to determine this number per game. translation: they're making up numbers with AI. they don't even care. it's basically robbery and we're pretty sure this is mad illegal.

these changes are being finalized by January 1st of 2024.

game developers have the following options:

1) pay the bullshit fee.

2) port their entire game into another engine and re-release it in said engine.

3) cancel their Unity subscription and remove their game from all stores.

i don't know what this means for Ultrakill. maybe Hakita can pay the fee. maybe he'll try to port into Godot or Unreal. or maybe he will just decide it's not worth it to keep going. i don't know. i don't know what sort of person he is.

no matter what happens, PLEASE try to enjoy the game while you can. if development continues, expect delays. lots of them. above all, DO NOT GET ANGRY AT HAKITA IF THE GAME NEEDS TO BE DELAYED OR SHUT DOWN. THE BLAME FOR ANY PROBLEMS GOING FORWARD LIES SOLELY ON UNITY'S CORPORATE GREED.

Hakita, if you're reading this, please just do whatever you think is best. it's your game, your life. we enjoyed everything you've done so far, and for me, that's good enough.

#ultrakill #unity

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lowkeyerror · 1 year ago

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The Family Business Ch.2

WandaNat x Reader

Word Count: 2.5k

Ch Notes: No warnings for this chapter, Krolik=Bunny, Sestra=Sister

Summary: Wanda was sent away on important business, by the time she comes back you're all grown up and a part of the family company. Wanda doesn't come back home empty handed in fact she returns with a brand new wife.

An: Ok someone asked me for Ch.2 early and I had to deliver. Next Ch.3 will be up on Monday. Stay tuned and hope you enjoy.

Series Masterlist | Masterlist

True to their word, the Maximoff’s provided you with a roof over your head and protection wherever you went. You never worried about your mother again and you saw your father whenever his schedule permitted. However, your primary residence was with the Maximoff’s. They were just as kind as they had always been.

Dragos and Flora paid for anything you could ever want or need. They paid for your tuition at NYU, though you tried to argue against it. You double majored in software engineering and physics. Without the constant insecurities that your parents piled on you, you were able to reach new academic heights.

Wanda had gone off right before her college graduation, Dragos said she was doing important work internationally. He didn’t know when she would be returning. There was a small part of you that hated that the woman didn’t come to your graduation, but a card from her in the mail was enough to make you smile.

Once you had your degrees you weighed your options. After multiple boring interviews and under stimulating work you finally asked Dragos if there was anything you could do in the family business. Pietro wasn’t thrilled about you wanting to be involved, but once he saw you at work, he knew you’d fit right in.

The crime was fronted by a legitimate business that Dragos owned. Which meant that you got to work out of one the tallest office buildings in New York. Your standing with the family also afforded you a desk pretty high up. When you weren’t hacking into competitors’ systems or running field operations, you did simple accounting for the company. It was easier that way, as the numbers for both the true business and the under-cover business were vetted by you.

“Y/n, come on a delivery with me?” Pietro pops his head into your office space.

“What kind of delivery?”

He smirks, “Special.”

You quickly grab your jacket and follow him out of your office. As you navigate to the bottom floor the two of you make small talk.

“So, when are you going to stop playing around and ask Monica out?”

Pietro rolls his eyes, “When you date someone for more than 2 outings.”

You feign a pained look, “Ouch, that one hurts Piet.”

“The truth often does.”

Once you both are out of the building and into the car your demeanor changes a bit, “So who are these going to?”

“Mr. H.”

You groan, “That guy’s sketchy, I don't like him.”

Pietro laughs, “I’m sure a lot of people feel the same way about us. “

“Whatever,” you mumble, scrolling through your phone.

The rest of the ride is quiet, until you pull up to the drop of location. “So, I’m going in and dropping the stuff off. You’re going to wait for me in the driver's seat.”

“Why the driver’s seat?”

He blinks at you, “In case we need to get away faster, you'll already be in here. Keep the car running, this should be quick.”

While Pietro goes in to handle the business, you let your mind spiral into thoughts about Wanda. You miss her and feel like it has been too long. Dragos said that she ended up staying in Russia for awhile before heading to their home country of Sokovia. Apparently, while he ran the business here, she ran the operations over there.

You weren’t surprised that Wanda was trusted with such an important role, she always had leadership qualities. For a long while you thought you wanted to be just like her. Instead, you realized that the older woman had been someone you were interested in. Wanda had nearly a decade on you in age, but how could you not like her as a young queer girl.

Sometimes you could still feel her hand delicately grazing your torso as she patched up the wounds your mother inflicted. For awhile in the Maximoff’s home everyone treated you as if you would break into a million pieces. Maybe Wanda did too, but it was different with her.

She wasn’t just careful with you because she was scared, you’d break, but she truly believed that you deserved the care. Even when you began training with her, she treated you delicately. You wanted to learn how to protect yourself and she stepped right in and became the perfect teacher. You also began going to the gym with Pietro at least once a week. You weren’t trying to be buff, but just in shape enough to defend yourself if you needed.

Even though your outward appearance changed to be stronger. You felt as though Wanda saw right through that into your deepest insecurities and tended to them accordingly.

Your daydreaming is cut short by Pietro busting out of the warehouse where the drop was supposed to take place, with the goods still in his hand.

“DRIVE! DRIVE! DRIVE!”

He jumps into the passenger seat, and you hit the gas. Pietro is talking to you, but your adrenaline is kicking in. Your fieldwork doesn’t really get this exciting without a debrief. Getaway driver is definitely a new change in speed.

Your eyes focus solely on the road, ignoring what the man is saying as his chest heaves up and down. A quick glance in the rearview mirror tells you that they are following you. While you are curious about what happened, those questions can be answered later.

Pietro is actually mildly impressed with your driving skills. Your sharp turns and redirections are top notch in his opinion. Though you are doing great the guys are still tailing you.

You think for a moment, trying to remember the nearest parking garage. You realize that it’s behind you and brake hard, you weave through oncoming traffic to try to get to the parking garage.

“Get ready to hop out,” you say to Pietro parking the car. Once you do the blonde starts running on foot and you call after him. He stops in his tracks frantic until he sees you breaking into another car. When you get in you drive normally out of the parking structure and straight back to the office.

“Jesus Christ, Y/n I didn’t know you could drive like that?”

Pietro grabs the wooden box from his lap before walking to the elevator. He wipes his hands on his jeans and proceeds as though it was a just another day.

“So, what the fuck happened?”

He raises an eyebrow, “You weren’t listening in the car?”

“Duh, I was a little preoccupied with the whole driving for my life thing.”

“I guess you'll hear it when I tell Papa then.”

The two of you are definitely headed to the top floor of the building to inform Dragos of what has transpired. Pietro is never one for knocking and simply barges into the man’s office.

“Papa, do you have a- Sestra?”

Pietro’s sentence dies in his throat as he gets a glimpse of his older sister. He wastes no time sitting in the wooden box on a couch nearby and scooping up the redhead in a tight hug. You could hear them exchanging more words in their mother language. It’s an unexpectedly tender moment as Pietro tries to keep things on the light side.

Somewhere in the hug Wanda’s eyes land on you and they widen slightly. She untangles herself from her brother to get a good look at you. She’s older, as expected, but age had been more than kind to her. Wanda looks as elegant as ever, an air of distinguish surrounds her.

The way she looks at you makes you feel like a teenager again. You do your best not to squirm under her gaze. When a smile placed itself on her lips, you feel relief washing over you. Finally, after what seemed like an eternity, she pulls you in to a big hug.

Her hands rise to hold your face, pulling back just slightly. She wants to get a good look at you. The softness of her hands causes you to blush.

“You’ve grown up on me little krolik.”

She releases the hold, and you speak, “You’ve been gone a long time, Wanda.”

There it is, in your voice for the first time in years; That fragile tone that you had only ever allowed Wanda to hear. You hope it didn't sound as desperate to everyone else in the room and it didn't. But Wanda picked up on it instantly.

“I have, but now I'm back; permanently,” Wanda says, keeping her eyes on you.

“And she brought a friend,” Dragos interjects, and you watch Wanda roll her eyes.

“She’s more than a friend Papa, she’s my wife and she’s sitting right here. I expect you to treat her kindly.”

Wanda is married and to a woman. Your mind scrambles to piece together what had happened in the years that she was gone for this to be the case. It is hard for you to digest what the woman had said. Your breathing becomes a little shallow, but no one takes notice.

Finally, you take notice of the other woman in the room, sitting in the chair next to the one Wanda had just been sitting in. Your mouth dries at the sight of her. The woman is stunning. Her auburn hair is a few shades darker than Wanda’s. She has a button nose, soft pink lips and piercing green eyes. You couldn't be mad at Wanda for marrying such a beautiful woman.

“Sestra, you’re married?” Pietro exclaims, looking between the two women dramatically.

“Yes; Y/n, Pietro, this is my wife, Natasha Romanoff.”

Your eyes linger on the woman even when Dragos claps his hands together to get the attention of the room, “Piet you were saying something important. I see that Mr. H didn't get his package.”

Any further pleasantries would have to wait.

“Papa it was a bad deal. They tried short me on our exchange, so I told them they could either bring me the rest of what they owe, or I’d be walking. They planned to take the package from me, so I ran immediately to the car. Of course they chased after me, but thanks to need for speed over here we got away.”

Dragos pinches the bridge of his nose lightly, “Don’t I always say being back up?”

Pietro answers back, “I took Y/n.”

This causes Natasha to chuckle a bit.

Your eyes narrow at her, “Something funny?”

She doesn’t back down, “Well from the way Wanda described you, you don't necessarily scream back up.”

Your jaw clenches slightly and you steal a quick glance at Wanda, “Wanda hasn’t seen me in over 5 years. I’m not that fragile little kid anymore.”

Dragos nods proudly, “Y/n is the biggest asset we have in this organization. She’s by far the glue that holds this all together and I will not tolerate any disrespect thrown her way.” The final part of his sentence carries a lot of weight to it, it’s a verbal warning.

Wanda clears her throat, “Hammerhead is a loyal customer, why would he try to cheat us?”

“He could have a new dealer,” you speak up. “Someone who might be charging less for similar goods.”

“You think someone is dumb enough to try to undercut us?” Pietro questions.

You speak candidly, “I think that people in this city can be greedy, and greed blinds all good sense.”

Dragos clearly agrees, “We need eyes and ears on the streets listening to anything about dealers that aren't us. I need a meeting with Hammerhead to make sure he’s got that big ugly head of his on straight. Y/n if I can't sell this, I'm going to have see a profit of this quantity somewhere else on the sheets.”

“Let Natasha and I come with you to your meeting Papa. I want you to see what we're capable of.”

“Papa, is this woman going to be joining our group?” Pietro asks.

You turn your attention to Dragos, curious of what the man has to say. There is an unbridled shine in Wanda’s eyes and a small upturn of Natasha’s lip. They seem to think that the man would say yes immediately.

Instead, he heavily sighs, “For now Ms. Romanoff is simply Wanda’s… wife. There is a chance that she’ll be given access to join. However, her involvement isn’t guaranteed. So just to be clear, she’s not going to be sitting in on the meeting.”

Wanda wants to fight back, you can tell, but she refrains. The playfulness of her features dissipates as she responds, “Is she at least allowed to stay and watch them work?”

“Y/n do you mind if Ms. Romanoff shadows you for the rest of the day?” You know what Dragos was actually asking of you. He wants you to vet her.

Your eyes land on the woman, staring at her intensely, “Sure.”

She squirms in her seat which makes you smile a bit.

“Pietro,” Dragos starts.

“Eyes & ears I’ve got it Papa,” he’s out of the door fast, setting the plan in motion.

Dragos presses a small button on his desk, “Kate can you set up a meeting between Hammerhead & I. It needs to be as soon as possible. Make it clear that if I’m kept waiting, there will be extra fees to pay. Ones that can't be bought by money.”

“No problem Mr. Maximoff. Should I have Clint get the car ready?” She responds over the intercom.

“That’ll be great, thank you Kate.”

Now it is Wanda who claps her hands, “So I guess it’s time to get to work. Which mean it’s time to say goodbye to my beautiful wife and my little krolik.”

Natasha stands from her seat and places a gentle kiss on Wanda’s lips. “Be safe,” she murmurs, not quite ready to part from her wife.

“I’ll be fine Nat, it’s just business as usual.”

Something about the two women in the same line of sight together made you feel weird. You had seen beautiful couples before, but you seem to be a little mesmerized by the sight of Natasha and Wanda. For now, you would say that it was just the shock of seeing Wanda after all these years and being blindsided by the news of her marriage.

“Have you changed too much to give me a hug before you go?”

The teasing tone in Wanda’s voice makes you roll your eyes. You walk over to her nonetheless, “I hugged you earlier, you know.”

Wanda doesn’t hesitate to pull you into another hug. “I know, but maybe two is too much for the new Y/n.”

You look up at her, maybe for a second too long, and you can’t help yourself, “Don’t worry, part of me is still your little krolik.”

A slight blush paints over her features as she smiles at you, “Good, keep my wife safe, ok?”

Your eyes cut to Natasha, “Of course, I’ll leave you guys to it.”

You walk out of the office with Wanda’s wife trailing closely behind you.

“So, are you going to show me what makes you the glue?”

Her words make smile tug on the edge of your lips, “If you’re lucky.”

#lowkeyerror #wanda maximoff #wanda maximoff x reader #wanda maximoff imagine #natasha romanoff #natasha romanoff imagine #natasha romanoff x reader #pietro maximoff #kate bishop #clint barton

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