#tips for digital marketer

[infostontech]

"Do You Want Your Business to Rank Best in Search Engines, Learn Our Three SEO Hats"

In SEO, we are following Three Hat SEO strategies to involve our business into search engines among all other businesses. Those are White, Black and Gray Strategies.          

Three Main Hats are There Let's start it,

White Hat SEO

Black Hat SEO

Gray Hat SEO

   

White Hat SEO

    White Hat SEO describes methods and tactics that adhere to search engine standards and prioritize human audiences over search engines.

White hat SEO, in general, refers to any technique that raises your search rankings on a search engine results page (SERP) while preserving the integrity of your website and following with the terms of service of the search engines. These strategies adhere to Google's guidelines.

White Hat SEO Techniques:

Creating high-quality fresh, update and relevant content

Back links to Relevant Industry also

Follow Google Webmaster Guidelines

Keyword Densitity-1-2%

Unique Page Titles & Tags

Improving site navigation

Enhancing websites for specific keywords.

Pros of White Hat SEO:

Provides long-term results

Creates a trustworthy website

Ensures good user experience

Cons of White Hat SEO:

Results might take longer compared to other methods

Requires continuous effort and investment

2. Black Hat SEO:

     Black Hat SEO uses methods that often break search engine policies in an attempt to quickly gain an advantage by taking advantage of weaknesses in search engine algorithms.

Black Hat SEO Techniques

Stuff more Keywords

Use Hidden Text

Duplicate Content

Write Spamming in Comments

Purchase Paid Link

Sponsored Pages and Posts

 Article Spinning

Cloaking, and

Using private link networks

Pros of Black Hat SEO:

Quick, Although temporary, results.

Potential for high rewards in the short-term.

Cons of Black Hat SEO:

Risk of penalization or de-indexation by search engines.

Can lead to a poor user experience.

Short-lived results that often require constant adaptation.

3. Gray Hat SEO:

      Gray Hat Definition Between white hat and black hat techniques, lies SEO. These methods can be questionable and become black hat if search engine terms change, even if they are not completely against search engine standards.

Gray Hat SEO Techniques:

Purchased Old or Expired Domains

Buying Links

 Getting Paid Positive Reviews

Cloaking

Duplicate Content

Many Social Media Accounts

Submit site to web directories

Pros of Gray Hat SEO:

Faster results than pure white hat strategies

Lower risk compared to black hat techniques

Cons of Gray Hat SEO:

Still poses a risk for penalization

Ethical uncertainty might deter some businesses

Conclusion:

        Every SEO strategy has its own advantages and disadvantages, just like every hat has a distinctive style of its own. Before choose which SEO "hat" to wear, organizations must carefully assess their long-term objectives, risk tolerance, and ethical attitude.

Never forget that SEO is about more than just rankings. It involves creating a reliable, worthwhile internet presence that benefits your audience and endures over time. So, pick your hat carefully!

[spikeeager]

Tutorial: How-To Create Striking Gradient Shapes & Waves for Adobe Illustrator for iPad

In this tutorial, we will explore step-by-step instructions and tips to create striking gradient waves and shapes that can enhance any project, from digital illustration to web design and marketing materials.

Starting off you'll want to open Adobe Illustrator on your iPad, and select 'custom size'.

Create a canvas that measures at 3000 x 3000 points.

Set the colour mode as 'RGB'.

Select the 'Pencil' tool, and then select 'Paint Brush'.

Select 'Calligraphic' brushes, and scroll down until you find the 15 pt. 'Round' brush and select it.

Select the 'Fill' option and set the colour value to none.

Select the 'Stroke' option and set the colour value to a colour of your choosing.

Select the 'Smoothness' option and set it to the maximum value (10).

Draw a wavy line.

Select the 'Stroke' tool and choose a new colour.

Draw another wavy line over the top of the previous.

Select the 'Stroke' tool and choose another new colour.

Draw another wavy line over the top of the previous two.

Select the 'Selection' tool.

Select all of the shapes.

Select the 'Repeat' tool.

Within the 'Repeat' tool, select the 'Blend' option.

Tip: If you have a keyboard connected to your iPad, you can use the keyboard shortcut 'Command+Alt+B' when objects are selected to blend them.

Now our gradient wave shape has been created!

Once the shapes have been blended, you can manipulate the spacing of each shape with the three dots in the middle, each one represents each of the lines.

Move each point around until you feel comfortable with their spacing.

We may want to make some alterations to our shape such as changing the rotation, shape, size, order of lines. Here’s how we can do that.

Select the 'Selection' tool.

Drag and select the shape.

Select the 'Object' tool.

Select the 'Release' option.

Now the objects are unblended they can be altered or manipulated to our liking.

To put our gradient wave back in place, first select the 'Repeat' tool.

Then select the 'Blend' option.

Congratulations on completing the tutorial on creating striking gradient waves and shapes in Adobe Illustrator for iPad! You've taken significant steps in enhancing your design skills, learning how to apply gradients effectively, and bringing your digital artwork to life with vibrant colours and dynamic forms.

Keep Practicing - As with any creative skill, practice is key to mastery. Continue experimenting with different gradient combinations, wave patterns, and shapes. Find new ways to enhance your designs.

The more you practice, the more confident and proficient you will become.

If you're interested in supporting me, or checking out some free eBooks, Wallpapers, and more. Please consider checking out my Ko-Fi page: https://ko-fi.com/spikeeager

[aboundpetsupplies]

How to Make Money Online

Unlock your financial freedom with our ultimate guide on how to make money online! 🚀✨

Tired of the 9-to-5 grind? Discover insider secrets, proven strategies, top affiliate programs, and real-life success stories that show you how to earn sustainably from home. Imagine turning your passion into profit and achieving financial independence—all at your own pace!

Dive into a journey of empowerment and take control of your future. Ready for your breakthrough?

👉 Click the link below to get started!

[puneet07]

That moment when you get free basic SEO from TechLogic Softwares and feel like a no one can beat me! 😂

[novlr]

I've just finished my first novel and am looking for ways to market it. A friend of mine mentioned NetGalley, but I've only ever used it as a reader. Do you know anything about how writers use it?

Thanks!

Ooh, we love NetGalley! I (Pamela) have been a long-time NetGalley user on the reader side, but it definitely has a lot to offer indie authors, too, not just trad published ones.

Check out this post in the Reading Room for the Pros and Cons of NetGalley if you're a self-published author.

[digitaldeeptech]

🔍 Traditional SEO vs. Current SEO 🚀 SEO tactics have changed considerably as the digital landscape has evolved. Traditional SEO concentrated on keywords and backlinks, but modern SEO prioritizes user experience and intent. 🎯

From meta tags to mobile optimization, SEO is no longer only about rankings, but also about providing value to your audience. 💡 📣 Let's talk about how SEO has evolved and how we can use it to build our businesses. Please share your thoughts below! 👇

[jess-dailylife]

Attempt #5 at Affiliate Marketing & Attempt #7 at Blogging

Today, I’m taking a deep breath and diving into my fifth attempt at affiliate marketing and my seventh attempt at writing a blog. If I’m being honest, it feels like I’m swimming against the tide—no audience, no consistent engagement, and no clear roadmap. But here’s the thing: I’m not giving up. This time, I’m committing to consistency, even if I don’t see immediate results.

So far, every attempt has felt like a crash course in what not to do. I’ve tried different niches, experimented with platforms, and even splurged on tools and subscriptions that promised to make things easier—spoiler alert: they didn’t. It’s frustrating, and sometimes I feel like throwing in the towel, but there’s this tiny voice in my head that keeps saying, “What if this time it works?”

My goals are simple yet daunting: to build a following, create content that resonates, and eventually earn some passive income. The challenge is figuring out what to write about and how to stand out in an oversaturated digital world. Do people want how-to guides? Personal stories? Product reviews? Or should I switch to another platform entirely?

I know there are plenty of people who’ve been in my shoes and turned it around, so if anyone reading this has advice, I’m all ears.

Here’s what I’m planning to do differently this time:

Consistency: I’ll set a schedule and stick to it. Even if it’s just one post a week, I’ll show up.

Engagement: I want to interact with readers (when I get some!) and focus on creating a community, not just content.

Learning: I’ll dive into free resources and maybe take a couple of courses to sharpen my skills.

I’d love to hear from you. What kind of content do you enjoy reading? Are there specific topics you’d like me to explore? Do you think affiliate marketing and blogging are still worth pursuing in 2025, or should I pivot to something else, like TikTok or YouTube?

This journey feels lonely right now, but I’m hoping that by putting myself out there, I’ll eventually find my people. For now, I’m going to keep showing up, writing, and trying to figure it all out. Thanks for sticking with me—here’s to attempt #5 and #7!

-Just a girl in Ontario

[webxsoftech]

Unveiling 5 Benefits of SEO that will transform your online presence and elevate your business to new heights!

Don't wait, start increasing your search engine visibility today ! Get in touch with us. We'll help you to gain more organic traffic.

[webpinosoftwares]

Top Organic Social Media Marketing Strategies to Boost Your Audience Without Paid Ads

In today’s competitive digital landscape, growing a social media audience without paid ads is a key goal for many businesses. Organic growth fosters authentic connections, boosts long-term engagement, and builds trust. Below are some essential social media marketing tips to grow your audience organically:

1. Create Share-Worthy Content

To attract attention and encourage sharing, your content must stand out. Highly visual and emotionally engaging content is more likely to be shared, expanding your organic reach.

How to create share-worthy content:

Use eye-catching visuals like infographics, videos, and memes.

Evoke emotions — funny, inspiring, or thought-provoking content performs better.

Offer value by educating or entertaining your audience.

2. Leverage User-Generated Content (UGC)

User-generated content is a powerful way to expand your audience authentically. Encouraging customers to share their experiences builds trust and extends your reach.

How to leverage UGC:

Run contests or giveaways encouraging followers to tag your brand.

Share or repost customer reviews, photos, or testimonials.

3. Optimize Your Profile for Conversions

Your social media marketing strategy should start with optimizing your profile. A well-crafted profile can convert casual visitors into followers.

Profile optimization tips:

Write a clear, keyword-optimized bio.

Include a call-to-action (CTA) and website link.

Use branded visuals for your profile picture and cover photo.

Read More: Social Media Profile Optimization Tips — Learn how to craft a high-converting social media bio.

4. Post Consistently

Consistency is essential for keeping your audience engaged. Platforms reward active accounts with more visibility, so regular posting helps grow your audience.

Steps to maintain consistency:

Use a content calendar to schedule posts.

Experiment with posting times to discover when your audience is most active.

Mix up content types with images, videos, and stories.

5. Engage Directly with Your Audience

Engagement is a cornerstone of effective social media marketing. Directly interacting with followers strengthens relationships and encourages further interaction, boosting visibility.

Ways to increase engagement:

Respond to comments, mentions, and DMs quickly.

Ask questions or start conversations in your posts.

Host polls, surveys, or live Q&A sessions.

You’ll Love: Top Engagement Strategies for Social Media — Proven tactics to increase follower interaction.

6. Use Hashtags Wisely

Hashtags help improve the discoverability of your content. However, the key is using them strategically rather than overloading your posts.

Best practices for hashtags:

Use tools to find relevant, trending hashtags.

Create a branded hashtag for followers to use.

Combine broad and niche hashtags to reach different audience segments.

7. Collaborate with Micro-Influencers

Micro-influencers, with their smaller but highly engaged audiences, are an excellent way to grow organically. Collaborations with them help you tap into their dedicated followers.

How to collaborate with micro-influencers:

Partner for giveaways or joint promotions.

Invite them for a social media takeover.

Co-create content that appeals to both audiences.

8. Cross-Promote on Different Platforms

Don’t limit yourself to one platform. Cross-promotion helps you expand your audience by sharing content across multiple social channels.

Cross-promotion strategies:

Share content on Instagram, Facebook, Twitter, and LinkedIn with tailored messages.

Promote your social channels in blog posts, emails, and YouTube videos.

9. Foster a Community Around Your Brand

Building a community is vital for audience retention. By creating a sense of belonging, you inspire loyalty and encourage followers to spread the word about your brand.

Tips for building a community:

Create private groups on Facebook or LinkedIn.

Host live events, webinars, or virtual meetups.

Be authentic and responsive to your followers.

10. Measure and Adjust Your Strategy

Tracking your performance is essential to improving your social media marketing tips. Use analytics to monitor key metrics and adjust your strategy based on data.

Metrics to track:

Engagement rate (likes, comments, shares).

Follower growth over time.

Content performance to see which formats work best.

By using these social media marketing tips, you can grow your audience without relying on paid ads, while building a strong, loyal community around your brand. @webpinosoftwares

[theeagleraydiveshop]

✨ Unlock Financial Freedom! ✨

Unlock your financial freedom with our ultimate guide on how to make money online! 🚀✨

Tired of the 9-to-5 grind? Discover insider secrets, proven strategies, top affiliate programs, and real-life success stories that show you how to earn sustainably from home. Imagine turning your passion into profit and achieving financial independence—all at your own pace!

Dive into a journey of empowerment and take control of your future. Ready for your breakthrough?

👉 Click the link below to get started!

[deepbluefishingsupplies]

✨ Unlock Financial Freedom! ✨

Unlock your financial freedom with our ultimate guide on how to make money online! 🚀✨

Tired of the 9-to-5 grind? Discover insider secrets, proven strategies, top affiliate programs, and real-life success stories that show you how to earn sustainably from home. Imagine turning your passion into profit and achieving financial independence—all at your own pace!

Dive into a journey of empowerment and take control of your future. Ready for your breakthrough?

👉 Click the link below to get started!

[rafijaman]

The Basics of Digital Marketing For Beginners

Tips for Beginners

As a digital marketing beginner, you don’t have to feel intimidated or lost. Here are some tips to make digital marketing for beginners easier to grasp and get going.

Know everything you can about brand awareness

Building brand awareness is an essential element to your marketing strategy and your success. Start out by knowing everything you can about it and its benefits.

Essentially, brand awareness is the recognition and familiarization by others of your brand, product, or service. To boost such awareness, you will need to help consumers learn more about your business, the products or services you offer, and what makes you stand out from your competitors.

There are several ways to build brand awareness. Consistency in how you present your brand across channels and platforms will be key. Consumers will be able to look at a blog or social media post and instantly know it’s yours if you do it right.

SEO is everywhere

Search engine optimization (SEO) is everywhere today! Once you acknowledge this, it’s time to get in the game by understanding how SEO works and ways to use it to your advantage.

Sure, it can be a little intimidating at first, so start slow and easy. Identify keywords and phrases that your target audience uses to conduct searches. Incorporate these into all your content so your audience can find you more easily. From here, you’ll want to consider a link-building strategy to boost your SEO even more.

If you start feeling anxious, remember to take action one step at a time and keep learning all you can about SEO techniques and available tools. Soon you’ll be using it to increase website traffic, gain higher-quality leads, and more.

Discover the online potential of your brand

One of the most empowering moments that can occur as a digital marketer is to discover the online potential of your brand. Digital marketing is the perfect avenue for generating high-quality leads that result in more interaction with your brand and, ultimately, higher sales.

You may discover opportunities to offer webinars to customers, create courses, sponsor events, or become a thought leader in your field. The online potential of your brand is vast, and cashing in on that is possible with targeted marketing and planning.

Get to Really Know Your Customers

While you may already know everything about your product or service, it is essential to step away from that and get to really know your customers. By doing so, you can build a better marketing strategy that appeals to them and other potential customers.

Conduct your own market research by sending out surveys to existing customers and by asking for feedback. Closely study customer reviews and comments to gain a sense of what they want most. Learn all you can about who they are, what they want or need, and the type of interests they have.

Once you collect this information and start to understand your customers, develop your buyer personas. You will use these to plan your marketing strategy and the type of content to share.

Build a significant presence on social media

Consumers today spend tons of time on social media platforms. Since that is where they are, it is where you should be also. The goal is to build a significant presence on one or more platforms.

Create your social profile to match your brand and how you present yourself on your website. Now it’s time to start publishing content. Consider mixing it up a bit at times, providing informative, educational, or entertaining content to show your brand’s confidence and personality. Don’t just focus only on your products or services, but add posts that speak to your target audience’s interests and desires.

Online consumers are highly visual these days, so be sure to always include the highest quality videos and images with your posts. As you gain more followers, increase your interaction with them by responding to comments. You can even use interactive content to draw them in further.

[kauteyogi]

How to make a Skin Tone Palette!! 🎨

(⁠ㆁ⁠ω⁠ㆁ⁠)🎉

Next lesson: Sub scatter

To support me you can follow me on

Twitter:

@kauteyogi

https://twitter.com/KAUTE_?t=cUtNrqBcPQa9qicffJ26lA&s=09

Instagram :

@kauteyogi

[theadvantagesof]

The advantages of .com: Why It’s Still the Gold Standard of the Web.

When it comes to choosing a domain name, the familiar .com extension often tops the list — and for good reason. Despite the emergence of hundreds of new domain extensions, .com remains the most powerful, trusted, and recognized domain on the internet. Whether you’re building a personal blog, launching a startup, or expanding a global enterprise, here’s why going with .com is still a smart…

[theendearingdesigner]

Simplest Way to Track Social Media Marketing ROI?

Social media marketing is vital for modern businesses, but many struggle with one crucial question: "Is our social media investment paying off?" If you've been searching for a straightforward way to measure your social media ROI without getting lost in complex analytics, this guide is for you.

...

What is Social Media ROI?

Social media ROI measures the value your business gets from investing time, money, and resources into social media marketing compared to what you put in. This value comes in various forms:

Direct revenue from social media campaigns

Lead generation and customer acquisition

Website traffic increases

Brand awareness growth

Community building and engagement

Understanding your social media ROI helps determine if your strategies are working and where to focus your resources for maximum impact.

...

Why Tracking Social Media ROI Matters

Smarter decision-making: Know where to allocate your budget based on what's actually working.

Accountability: Justify your social media investments to stakeholders with hard data.

Performance optimization: Identify your most successful content, campaigns, and platforms.

Resource allocation: Make informed decisions about where to spend your time and money.

Competitive advantage: Use data insights to refine strategies faster than competitors.

...

The Simplest Method for Tracking Social Media ROI

After analyzing various tracking methods, the most effective yet straightforward approach combines UTM parameters with Google Analytics for website traffic and online conversions, supplemented by unique promo codes for direct sales attribution.

Here's how to implement this method in 5 simple steps:

Step 1: Define Clear, Measurable Goals

Start by establishing what you want to achieve with your social media efforts. Your goals should be SMART:

Specific: "Increase website traffic from Instagram by 20%" rather than "Get more traffic"

Measurable: Include numbers that can be tracked

Achievable: Set realistic targets based on your resources

Relevant: Align with broader business objectives

Time-bound: Set a specific timeframe

Common measurable social media goals include:

Generate X leads per month from social media

Increase website traffic from social channels by X%

Achieve X direct sales attributed to social media campaigns

Grow follower count by X within a specific timeframe

Improve engagement rate by X% over a defined period

Step 2: Identify Your Key Performance Indicators (KPIs)

Select KPIs that directly relate to your goals:

For brand awareness:

Reach

Impressions

Follower growth rate

Brand mentions

Share of voice

For engagement:

Likes and reactions

Comments and replies

Shares and retweets

Click-through rate (CTR)

Engagement rate

For website traffic:

Website visits from social media

Referral traffic

Bounce rate of social traffic

Average session duration

For lead generation:

Number of leads from social media

Conversion rate of social media leads

Cost per lead (CPL)

Lead quality

For sales conversions:

Direct sales attributed to social media

Conversion rate from social media traffic

Revenue generated from campaigns

Return on ad spend (ROAS)

Step 3: Calculate Your Investment Costs

Track all costs associated with your social media efforts:

Advertising budgets for paid campaigns

Content creation costs (photography, videography, copywriting)

Staff time allocated to social media management

Software and tool subscriptions

Any other resources directly invested in social media

Be thorough here—accurate cost tracking is essential for true ROI calculation.

Step 4: Implement Simple Tracking Methods

For website traffic and conversions - UTM parameters + Google Analytics:

Create unique UTM parameters for all links shared on social media using Google's Campaign URL Builder or a similar tool

Structure your UTMs consistently:

utm_source = the platform (facebook, instagram, linkedin)

utm_medium = the type of traffic (social, paid_social)

utm_campaign = your specific campaign name

utm_content = the specific post or ad

Set up goals in Google Analytics to track conversions from social media traffic

Create regular reports showing traffic and conversions from each social channel

For direct sales attribution - Unique promo codes:

Create platform or campaign-specific promo codes (e.g., INSTA25, FB25)

Share these unique codes in your social media content

Track redemptions at checkout to directly attribute sales to specific platforms or campaigns

For broader impact - Platform analytics:

Use built-in analytics tools from each platform (Meta Business Suite, Instagram Insights, TikTok Analytics, etc.) to track engagement metrics and audience growth.

Step 5: Calculate Your ROI Using a Simple Formula

The fundamental formula for social media ROI is:

Social Media ROI = ((Value Generated - Cost of Investment) / Cost of Investment) × 100

For example:

If your e-commerce business generated $50,000 in sales from social media referrals

And you spent $18,000 on social media marketing

Your ROI would be (($50,000 - $18,000) / $18,000) × 100 = 178%

For B2B companies measuring lead value:

If you generated 100 qualified leads valued at $200 each (total value: $20,000)

And your social media costs were $4,000

Your ROI would be (($20,000 - $4,000) / $4,000) × 100 = 400%

...

Real-World Success Stories

Galaxy Theatres: By implementing targeted Facebook and Instagram campaigns with proper tracking, they achieved a 72% increase in ticket sales and significantly grew their Instagram engagement.

Incontact: This B2B company trained their sales team on social selling techniques with careful ROI tracking, resulting in a 215% increase in revenue.

Retro Kids: The toy company lowered their cost per acquisition by 31% and increased their return on ad spend to 4.27 through strategic social media campaigns with proper attribution.

...

Key Takeaways for Simple, Effective ROI Tracking

Focus on goals that matter to your business. Don't try to track everything—concentrate on the metrics that directly impact your business objectives.

Be consistent with your tracking methods. Use the same UTM structure and tracking processes every time to ensure accurate data.

Combine quantitative and qualitative data. Numbers tell only part of the story—customer feedback and sentiment are also valuable.

Start simple and build complexity over time. Begin with the basic tracking methods outlined here, then add sophistication as you become more comfortable.

Review and optimize regularly. Check your social media performance data at least monthly and adjust your strategy based on what's working.

By following these straightforward steps, any business can effectively track their social media ROI without getting overwhelmed by complex analytics or expensive tools. The key is consistency in tracking and a focus on the metrics that directly connect to your business goals.

Remember: The goal isn't perfect attribution, but rather a consistent framework that helps you make better decisions about your social media investments.

...

This article (https://theendearingdesigner.com/simplest-way-to-track-social-media-marketing-roi) was first published on The Endearing Designer.