#ROI of Design

[wjmdigitaldesign]

Why Good Design is Good Business: The ROI of Investing in Quality Digital Design

At WJM Digital Design

In today’s fast-moving digital world, design is often the first and most lasting impression your brand makes. Whether it’s a website, a social media ad, or an app interface—how your business looks and feels directly influences how customers engage with you.

But great design isn't just about making things look good. It’s a powerful business tool that can increase trust, boost conversions, and drive long-term growth. Let’s break down why good design is good business—and why investing in quality digital design is one of the smartest decisions a company can make.

1. First Impressions Are Formed in Seconds

Research shows that users form a first impression of a website within 50 milliseconds. That’s faster than the blink of an eye. In that fraction of a second, people decide whether your brand feels trustworthy, credible, and worth their time.

Good design uses color, layout, imagery, and typography strategically to create a professional and inviting digital space. Bad design, on the other hand, creates friction and sends people running to competitors.

Bottom line: You never get a second chance to make a first impression—especially online.

2. Design Directly Impacts Conversion Rates

You could have the best product or service in your industry, but if your digital design doesn’t guide users clearly, you’ll lose potential customers. Quality design improves conversion by:

Making navigation intuitive

Placing call-to-action (CTA) buttons where they make the most sense

Designing for mobile responsiveness

Using visual hierarchy to guide users toward decisions

For example, a well-placed CTA button with the right color contrast can improve click-through rates by 20% or more. Similarly, optimizing page layout can reduce bounce rates and keep users engaged longer.

Design isn’t just decoration—it’s strategy.

3. Brand Consistency Builds Trust

Your brand’s visual identity needs to be consistent across all digital platforms—from your website to your social media to your email campaigns. Inconsistent colors, fonts, and styles confuse users and reduce your credibility.

Strong branding creates familiarity. Familiarity breeds trust. And trust leads to conversions.

A professional digital design agency ensures every visual element aligns with your brand’s personality and message, making your business more memorable and trustworthy.

4. Real-World Examples: The ROI of Better Design

Here are a few anonymized client examples that demonstrate the power of great design:

Client A: After a homepage redesign with better UX and CTAs, their lead conversion rate increased by 48% in just two months.

Client B: A full brand refresh and website overhaul led to a 65% increase in time on site and a 30% decrease in bounce rate.

Client C: A mobile-first redesign helped them improve mobile sales by 40%, tapping into an audience segment they were previously losing.

These numbers show that professional design pays for itself—often faster than you'd expect.

5. The Pitfalls of DIY Design

With so many drag-and-drop tools available today, it’s tempting for business owners to create their own designs. But there’s a difference between putting content on a page and crafting a strategic user experience.

Common DIY mistakes include:

Poor use of white space

Inconsistent branding

Lack of mobile optimization

Unclear navigation

CTA buttons that get ignored

A digital design agency brings experience, strategy, and polish—turning your vision into a tool that drives real results.

6. How to Know It’s Time for a Redesign

Not sure if your current design is holding you back? Here’s a quick checklist:

Your site looks outdated or cluttered

Your bounce rate is high

Your branding is inconsistent

Your design isn’t mobile-friendly

You’re not getting the conversions you want

Users complain about usability or navigation

If you checked off even two of these, it’s time to consider a design upgrade.

Final Thoughts: Design That Drives Growth

In a world where digital is often the first (and sometimes only) touchpoint with your audience, design is no longer optional—it’s essential. It shapes perceptions, builds trust, and directly impacts your bottom line.

At WJM Digital Design, we don’t just create beautiful designs—we craft strategic digital experiences that turn visitors into loyal customers. Whether you’re a startup or an established brand, investing in quality design is an investment in growth.

🚀 Ready to Elevate Your Design?

Get in touch for a free design audit or a no-obligation consultation. Let’s explore how better design can bring better results to your business.

[cirrocula]

shaggy hair roy harper bc i enjoy the trope where characters with hidden eyes actually have hawklike vision

[nerdinsandals]

Blue hoodies! 💙✨

I can't be convinced that Liko's Mega Voltage design isn't meant to be a loving nod to AG, haha. Look, even the front part of her hair looks similar to May's!

[featherwingbrushes]

FANART!!!

Her and her precious pill bb :>

Y’all I love the MD Mother Protocol AU by @herecomesthetacoso so much I had to draw art of them LOOK HOW CUTE THEY ARE. I LOVE J BEING A MOTHER AND I LOVE TESS!!!!

Also the second one is a reference to that art a while back of J trying to get the lil pill baby to say JCJenson :3

EDIT: Also if taco sees this how does one make the tiny pill baby for their plushie?? I wanna recreate Tess for my own J if I can!

[succo-al-limone]

The goobers line up

Close ups under

[carsthatnevermadeitetc]

40 years ago the future looked like this MG EX-E Concept, 1985. Revealed at the Frankfurt Motor Show during a period when MG weren't making sports cars, the EX-E sparked speculation that the Austin Rover Group (who owned the MG brand) were going to enter the supercar market. Their mid-engined concept was based on the MG Metro 6R4 rally car with a 3 litre DOHC 24 valve V6 and was designed, by a team lead by Roy Axe, for production. However ARG lacked the capacity to put the EX-E on sale and a commercial case could not be made to do so, so the project was abandoned.

[389]

Christa Schubert, Roy Montibon: Untitled (D) (1985)

[sahinduzgunart]

BLADE RUNNER (1982) by Sahin Düzgün

[grandquest]

Man it’s so annoying when ppl post an updated version of an already new drawing haha good thing I dont do that

[pixie-yuni]

Koopa week 2024 ✨🤭

.

Featuring my idol AU ⭐️ LUCKY 7 ⭐️

+ the Boss ( Bowser )/ the founder and designer ( Jr) / the secretary ( Kamek ) 🐢🐢🐢

[cherrie-blue-s]

Who has the comfiest position?

Don't ask me why they're on the floor instead of a bed, they're weird like that

Royjayren (what a mouthful)

[smbliaaa]

Am I insane?

Slightly

I cooked up twenty human/humanoid refs for no good reason

Enjoy!

[risingsunfish]

FE6 kids banner may be imminent so I submit my ideal duo unit, which is Roy as the lead still thinking he has a shot at becoming a mage (bless his heart) and Lilina as the backup doing all the actual work.

Bluesky

[itsnotmourn]

can you do a bunch of roy doodles :3 /nf

here you go, pelo’s left eyeball. added some hatzgang stuff too!

[simon-roy]

A drawing from 2009 that I am currently using as the basis for the cover of a new book (coming to kickstarter next year). An amphoran warrior and a human trooper, posing for a candid photo

[archiveofaffinities]

Roy Lichtenstein, Explosion II, 1965