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[freshthoughts2020]

IF KENDRICK DOESN’T DO THIS THE BEEF WAS POINTLESS

IF KENDRICK DOESN’T DO THIS THE BEEF WAS POINTLESS

June 23, 2024

This was an article I was thinking about doing for a little minute but I’m glad I didn’t get around to it until after the “pop out” show.

Let me start by stating the obvious, the show was amazing from start to finish, it was basically everything you wanted out the show.

I didn’t have many critiques but if I had to have one it would be maybe keeping the aggression a little bit in the show after opening with Euphoria. I called it before it started that he would open with Euphoria because I knew he would want to set the tone.

Then going into DNA and ELEMENT made sense if you apply today’s debacle within those lyrics but when they came on, I was kinda like “uhh I don’t wanna hear this right now”.

I was #TeamDrizzy, but if I’m going to watch an aftermath beef concert (no pun intended) then I wanna see smoke the whole time you know lol.

I can’t really think of any replacement songs so he probably made the right decision. Anyways, so he ends the night with the obvious smash “not like us” which he’s shooting the video to this weekend.

Now with all that said, I’m still here thinking what did Kendrick get in this beef for? From the outside looking in I can tell Drake entertained this because he respect the emcee code and he’s never backed down from a challenge. So when Dot finally came with a direct hit after years of subs, of course Aubrey would answer the call.

But I can’t figure out why Dot wanted this smoke with Drake so bad. I feel like Dot was used as a proxy vehicle to make a permanent chink in Drake’s Canadian armor.

I’m not saying he doesn’t have a real personal gripe with him but I am saying other people in the industry used their gripe as an opportunity to launch onto his in an effort to get the Boy outta here.

Everybody is riding the Dot wave but I swear I don’t remember people glazing cuz this hard when Mr Morale dropped. When I heard that album I was praising it nonstop in fact I was even saying that after that release artist should think twice about what they drop next because Kendrick got so deep in his substance bag it wasn’t the time to release music with nothing worth while in it. 

Really it was a truly great album that hit plenty deeper than the surface topics, but like I said people were not riding the wave that hard. In fact they was flat out calling the album trash. By people I mean the casuals because obviously his core rocked with it, he just completed a worldwide tour. 

I can tell you exactly why the casuals thought it was trash because the album did not contain a commercial hit. After releasing a DAMN, people wanted more of that sound and Mr.Morale was not that instead you learned his auntie was a man now.

The casuals made this whole battle annoying , people were saying anything and was literally regurgitating points. Someone said to me “Drake isn’t black”, I’m like he’s literally black and Jewish.

The narratives that were allowed to get push during this beef was out of control and the casuals already decided Drake’s fate so anything half way decent from his enemies would be enough to rally behind.

Though the casuals were annoying, they also play a key position in Dot’s career moving n forward. Basically they’re like swing states in politics, he already won the casuals over but he can extra secure him if his next album is a pure commercial effort.

Which brings me back to the “why” of this beef.

If this beef was to just show he can rap better than Drake or that he’s more cultured than Drake then this beef was a waste of time.

Beefs of this caliber should be only for one thing and that’s for determining rank and elevating career status. This is like a ranked match in Tekken, you’re fighting to move up not to look cool.

Yes we can say Kendrick “won” this battle. But the way he wins the war is by dropping his most commercial album to date, if he’s not trying to become “Drake” then what is he doing? 

His next effort needs to be dumbed down, a whole album of “Not Like Us”, he sprinkled in a tiny bit of Pulitzer Kendrick on there but kept it digestible. He may have put a dent in Drake’s armor but Drake is still number one even after all this because no matter how many jokes are thrown his way, everything comes down to music.

How many Dot records you’re going to hear while out vs Drake. Not saying he don’t have club records just ask yourself how many you’re going to hear? Fasure you will hear his biggest one but the moment for Not Like Us will pass and what will Dot do then? It’s a million Drake records you can choose before you throw on Swimming Pools or something beloved.

I believe the most last longing effect from this battle is the destruction of the big 3. The Big 3 is done you even see it don’t mean anything in sports anymore either.

Right now it’s 1A and 1B. Drake is 1A. Dot is 1B.

Everybody else find their place in line. The only way Dot becomes 1A is dropping his most commercially digestible  album to date THIS YEAR! I might be willing to give him to next year but dog if you do all this and take three years off don’t come back talking that number one talk. 

He’s talented enough to make a timely album he don’t need a hundred years to conceptualize like people make it seem, he just chooses to be mysterious. 

He talking about sometimes you gotta “Pop Out” he better pop out with an album or it’s gon look like you only pop out to diss the boy. When we ain’t heard from him in years after DAMN, he pops back up on Keem record and he start talking about he smoking on people TOP 5. 

Alright Dot you got exactly what you wanted you caught the Boy slippin and snuck you in a dub. Now you better finish the job foreal or don’t come back another three years wasting everybody time with this again.

And as far as what Drake should do to stop Kendrick from getting number one. He should focus making his best music and not dissing him.

Make good songs then when it’s album time get back to dissing the living hell out of him. Get at him on album cuts. But the music wins always. If Dot want that number one spot he gon have to follow up with music for the masses or just settle for being the people’s champ. I guess that’s worth something but is it really? The people turn at the drop of dime, let him do something they don’t think behooves the “culture”, his ass gon be tooted on a silver spike too Lmao.

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