Motivations, Attention, and Social Media or: How Do I Grab and Keep the Attention of the Average Person?
Hey, You! Yeah, YOU!
Did I Get Your Attention?
Well? How about now?
When it comes to using social media, whether it be scrolling or posting, all of us are motivated to do so for one reason or another - finding a community one can relate to, looking for the perfect knick-knack for your living space, looking for a group of people to connect with, or even gaining a following can encourage social media use. Let us start at the beginning - what is motivation?
Longe (2016) shared that there are three types of motivation that humans experience - primary, stimulus-seeking, and learned (Longe, 2016). Primary motivations are found through food, water, and shelter for all human beings; stimulus-seeking motivations are internal, such as emotional connections or intellectual nourishment; learned motivations come from incentives or catalysts. Longe continues that motivations encourage or provoke people to act in any particular way (2016). Numerous reasons would inspire anyone to use social media; a prevalent reason an individual would want to use social media comes from stimulus-seeking - sheer boredom!
What motivates us to use social media? Lee, Lee, Moon, and Sung (2015) found that social interaction, escapism, and peeking are a few motivations for using Instagram. However, one could argue this to be universal through the bulk of social media (Lee et al., 2015). There are many ways to attempt to seek an end to boredom through social media - Instagram, Facebook, X (or the website formerly known as Twitter), and TikTok are all designed to keep the engagement of the average person. For example, loneliness could be a catalyst that encourages anyone to utilize social interaction, escapism, and peeking within social media, including engaging in parasocial relationships with celebrities and social media influencers (Lee et al., 2015).
Wait, Come Back! There's More!
So, how do big brands attract attention within the jungle that is the realm of social media? Through attention-grabbing antics, of course! Brady, Gantman, and Van Bavel (2019) determined that moral and emotional posts are essential in being noticed instead of using more neutral tones and feelings (Brady et al., 2019). Tsimonis and Dimitriadis (2014) both have found that posting daily comments and replies with their consumer base, sparking various competitions with prizes, launching new products or services, and gaining and offering white glove service are all vital to gaining the attention of the general public (Tsimonis & Dimitriadis, 2014).
The next time you scroll through your social media platform of choice, take a moment and observe what you see on the page. Do you see bright, appealing colors and images? Are there influencers offering reviews for various goods through paid promotional content? Do you see multiple brands posting engaging content of all types? Take note of what gains your attention from all of these, and consider your motivations for using and what holds your attention on social media. You might be surprised by what you learn about yourself!
References
Longe, J. L. (Ed.). 2016. Motivation. In J. L. Longe (Ed.), The Gale encyclopedia of psychology (3rd ed., Vol. 2, pp. 778–780). Gale.
Lee, E., Lee, J-A., Moon, J. H., & Sung, Y. (2015). Pictures speak louder than words: Motivations for using Instagram. Cyberpsychology, Behavior, and Social Networking, 18(9), 552–556.
Brady, W. J., Gantman, A. P., & Van Bavel, J. J. (2019). Attentional capture helps explain why moral and emotional content go viral. Journal of Experimental Psychology: General, 1–11.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328–344.
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why neuroscience is cool
space & the brain are like the two final frontiers
we know just enough to know we know nothing
there are radically new theories all. the. time. and even just in my research assistant work i've been able to meet with, talk to, and work with the people making them
it's such a philosophical science
potential to do a lot of good in fighting neurological diseases
things like BCI (brain computer interface) and OI (organoid intelligence) are soooooo new and anyone's game - motivation to study hard and be successful so i can take back my field from elon musk
machine learning is going to rapidly increase neuroscience progress i promise you. we get so caught up in AI stealing jobs but yes please steal my job of manually analyzing fMRI scans please i would much prefer to work on the science PLUS computational simulations will soon >>> animal testing to make all drug testing safer and more ethical !! we love ethical AI <3
collab with...everyone under the sun - psychologists, philosophers, ethicists, physicists, molecular biologists, chemists, drug development, machine learning, traditional computing, business, history, education, literally try to name a field we don't work with
it's the brain eeeeee
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101 ways to improve self esteem
1) Master a new skill.
2) List your accomplishments.
3) Do something creative.
4) Challenge your limiting beliefs.
5) Talk to a counselor.
6) Don't worry about what others think.
7) Read or watch something inspirational.
8) Stay true to your character.
9) Let go of negative people.
10) Set healthy boundaries with others.
11) Care about your appearance.
12) Welcome failure as part of growth.
13) Be a lifelong learner.
14) Face your fears.
15) Become a mentor.
16) Accept compliments.
17) Eliminate self-criticism.
18) Practice coping skills to manage stress and big emotions.
19) Notice negative thoughts and beliefs.
20) Challenge negative thinking.
21) Think about what you learned from negative experiences.
22) Practice gratitude.
23) Exercise.
24) Eat healthy and limit junk food.
25) Get good sleep.
26) Spend time with positive and supportive people.
27) Encourage yourself.
28) Write a list of your strengths.
29) Don't compare yourself to others.
30) Avoid perfectionism.
31) Do at least one positive, enjoyable activity every day.
32) Celebrate small victories.
33) Be helpful and considerate to others.
34) Be honest with yourself and others.
35) Accept your flaws.
36) Don't give up.
37) Practice self-care.
38) Go easy on yourself.
39) Practice being assertive.
40) Practice saying "No".
41) Practice relaxation techniques.
42) Take on challenges.
43) Volunteer to help others.
44) Forgive others and yourself.
45) Set goals and work toward them step by step.
46) Seek balance in all areas of your life.
47) Discover your passions and purpose
48) Groom yourself.
49) Dress nicely.
50) Be kind and generous to others.
51) Practice good posture.
52) Change a small habit.
53) Smile.
54) Don't procrastinate.
55) Don't take things personal.
56) Organize your personal space.
57) Challenge unkind thoughts about yourself.
58) Spend time outside.
59) Notice the good things.
60) Celebrate your successes
61) Write a list of things you like about yourself.
62) Don't take too much on.
63) Do something for yourself every day.
64) Develop daily habits.
65) Remind yourself it's okay if not everyone likes you.
66) Practice mindfulness.
67) Learn to tolerate discomfort.
68) Use problem-solving skills.
69) Take responsibility instead of blaming.
Tell Yourself Positive Affirmations Such As:
70) I am grateful for every day.
71) I am worthy of happiness and love.
72) I am in charge of my own happiness.
73) I love, respect, and believe in myself.
74) I deserve to be happy and successful.
75) I approve of myself, right here and now.
76) I am learning and changing for the better.
77) I accept 100% responsibility for my own life.
78) Every day in every way, I am getting better and better.
79) I can learn to accept the parts of myself that I don't like.
80) I am thankful for my challenges as they make me a stronger person.
81) Write down three positives about each day.
82) Make a collage with your talents, goals, and dreams.
83) Practice laughing.
84) Be proud of yourself.
85) Say mistakes are an opportunity to learn.
86) Show respect to yourself and others.
87) Resolve conflict peacefully.
88) Ask for help or support.
89) Complete a daily task list.
90) Have a growth mindset.
91) Be optimistic.
92) Treat yourself with kindness and compassion.
93) Focus on the things you have control over and can change.
94) Get started on tasks you have been putting off.
95) Practice good daily hygiene.
96) Focus on solutions not problems.
97) Talk about your feelings with someone you trust.
98) Drink plenty of water.
99) Start a new hobby or join a club/sport.
100) Do random acts of kindness.
101) Create a dreams list.
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Angel Dust: "Ya know what your trouble is, toots?"
Vaggie: "You, currently. And usually."
Angel Dust: "Nah nah, I'm talkn' about ya lack of self love!"
Vaggie: "Angel Dust, so help me Charlie- if you tell me to go get myself off-"
Angel Dust: "I would NEVER!"
Vaggie: "Good."
Angel Dust: "That's like, step three on the loving yourself list. Step one for ya is walking around with ya wings out, like ya ain't ashamed of havin' them."
Vaggie: "I AM ashamed of having them?"
Angel Dust: "Well at least ya not in denial over it."
Vaggie: "Why should I love having murder wings. I don't like having murder wings. I fucking murdered people with my murder wings."
Angel Dust: "So? There's more than one way to slay with wings like those~"
Vaggie: "I'm leaving."
Angel Dust: "Did ya even SEE the look Charlie Puff gave ya?"
Vaggie: ".... what look."
Angel Dust: "That look, when you did that biiiiiiiiig stretch and throaty groan after getting beat up by Carmine an' walking home with a shit load of weapons. The look like Charlie was thinkin' about what to EAT that night, if ya know what I mean."
Vaggie: "...."
Angel Dust: "HA! Ya know EXACTLY what I mean, don'tcha!?"
Vaggie: ".... does just seeing someone stretch their wings... does that really do it for people?"
Angel Dust: "Ya ever caught me ogling old Whiskers when he yowls about back pain while actually straightenin' up for a change?"
Vaggie: "Yeah."
Angel Dust: "Yeah~"
Vaggie: "Huh. So, what's step two of the self love thing?"
Angel Dust: "Not haven' to use ya girlfriend as an excuse and reason to love yourself like a dumb lesbian."
Vaggie: "Okay well I give up-"
Angel Dust: "Step six is the BEST sex with said girlfriend that either of ya have EVER had. Like I'm talkn' the mind blown, legs go numb, no one is left standin' for DAYS afterwards kinda s-"
Vaggie: "Angel Dust, stop."
Vaggie: "Let me get a note pad and pen first."
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