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#Digital marketing from basics
dhivyaakumar · 1 year
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Become a Digital Marketing Pro: Learn the Basics NOW!
What is Digital Marketing?
Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, mobile apps, etc. It involves the use of electronic devices and the internet. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be divided into three parts SEO, SMO, and SEM. However, Email Marketing and Affiliate Marketing have also become important components of digital marketing over the past few years. So, in digital marketing, we mainly deal with the following components:
SEO
SMO
SEM
Email Marketing
Affiliate Marketing
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Why choose Digital Marketing?
Non-Digital Marketing, which is the traditional means of marketing, includes the usage of physical means of marketing. These are generally in the form of physical prints such as posters, flyers, newspaper advertisements, and billboards. Even at the first glance, it is quite apparent why almost every business is choosing to get into Digital Marketing.
The primary and the most fundamental reasoning for this is the amount of reach that is possible with it. There are smart devices everywhere, from televisions, laptops, computers, and tablets to smartphones. Even cars have smart systems enabled in them where you can access the Internet. All of these facilities present a blank canvas for advertising your brand.
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How does Digital Marketing work?
There are two ways in which Digital Marketing is implemented by brands and businesses:
B2C (Business to Customer)
B2B (Business to Business)
B2C (Business to Customer):
When a brand or a company has to sell a product or service to individual customers. In fact, 95 percent of the time, the ads and marketing that you see online are examples of B2C campaigns, e.g., an ad for a candy bar, a promotional video for a safety razor, or a movie trailer. All of these marketing efforts are targeting individual consumers and not organizations.
B2B (Business to Business):
B2B is conducted for very specific products. You wouldn’t generally see B2B products being advertised on platforms with traffic from the everyday crowd. These marketing campaigns are low profile, professional, and in most cases, marketed directly (or pitched) to the client. This client can be a small business or a corporate giant. We can take heavy-duty cooking machinery used in big fast-food restaurants as an example. What would be the point of running a TV ad for an industry-level chimney? None. This sort of marketing is done through B2B-specialized salesmen who use custom-made marketing material, PowerPoint presentations, and word of mouth to pitch their product.
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Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.
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thasbi · 1 year
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digital marketing
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gautham digital learning
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raulmolinaposts · 1 year
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10 Steps to Affiliate Marketing Profits
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Every affiliate marketer is always looking for a successful market with the biggest paycheck. Sometimes, they think it is a magic formula readily available to them. Actually, it is more complicated than that. Good marketing practices are proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.
In this special report you'll discover…
Discover the 3 things every new affiliate marketer needs to know to survive online. (…ignore this advice and you'll be struggling for a long time!)
How to predict your traffic and sales BEFORE you start plus exactly how much traffic you need to make 1 sale a day!
Discover the most powerful '4-letter word' you can use in your affiliate marketing campaigns (…and how NOT using this can actually hurt your sales)
9 Important questions you need to ask yourself before investing your time, energy and money into an affiliate program!
The 5-letter word you need to establish with your prospects and visitors WELL BEFORE you sell anything (…this is more important than the product itself)
How to avoid the 3 major newbie mistakes of affiliate marketing (…your audience can tell immediately if you haven't applied the third tip!)
Get instant access to this special report from the link below
https://ezshop4u.com/10stepaffiliate
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ryin-silverfish · 2 months
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So You Want to Read More about Chinese Mythos: a rough list of primary sources
"How/Where can I learn more about Chinese mythology?" is a question I saw a lot on other sites, back when I was venturing outside of Shenmo novel booksphere and into IRL folk religions + general mythos, but had rarely found satisfying answers.
As such, this is my attempt at writing something past me will find useful.
(Built into it is the assumption that you can read Chinese, which I only realized after writing the post. I try to amend for it by adding links to existing translations, as well as links to digitalized Chinese versions when there doesn't seem to be one.)
The thing about all mythologies and legends is that they are 1) complicated, and 2) are products of their times. As such, it is very important to specify the "when" and "wheres" and "what are you looking for" when answering a question as broad as this.
-Do you want one or more "books with an overarching story"?
In that case, Journey to the West and Investiture of the Gods (Fengshen Yanyi) serve as good starting points, made more accessible for general readers by the fact that they both had English translations——Anthony C. Yu's JTTW translation is very good, Gu Zhizhong's FSYY one, not so much.
Crucially, they are both Ming vernacular novels. Though they are fictional works that are not on the same level of "seriousness" as actual religious scriptures, these books still took inspiration from the popular religion of their times, at a point where the blending of the Three Teachings (Buddhism, Daoism, Confucianism) had become truly mainstream.
And for FSYY specifically, the book had a huge influence on subsequent popular worship because of its "pantheon-building" aspect, to the point of some Daoists actually putting characters from the novel into their temples.
(Vernacular novels + operas being a medium for the spread of popular worship and popular fictional characters eventually being worshipped IRL is a thing in Ming-Qing China. Meir Shahar has a paper that goes into detail about the relationship between the two.)
After that, if you want to read other Shenmo novels, works that are much less well-written but may be more reflective of Ming folk religions at the time, check out Journey to the North/South/East (named as such bc of what basically amounted to a Ming print house marketing strategy) too.
-Do you want to know about the priestly Daoist side of things, the "how the deities are organized and worshipped in a somewhat more formal setting" vs "how the stories are told"?
Though I won't recommend diving straight into the entire Daozang or Yunji Qiqian or some other books compiled in the Daoist text collections, I can think of a few "list of gods/immortals" type works, like Liexian Zhuan and Zhenling Weiye Tu.
Also, though it is much closer to the folk religion side than the organized Daoist side, the Yuan-Ming era Grand Compendium of the Three Religions' Deities, aka Sanjiao Soushen Daquan, is invaluable in understanding the origins and evolutions of certain popular deities.
(A quirk of historical Daoist scriptures is that they often come up with giant lists of gods that have never appeared in other prior texts, or enjoy any actual worship in temples.)
(The "organized/folk" divide is itself a dubious one, seeing how both state religion and "priestly" Daoism had channels to incorporate popular deities and practices into their systems. But if you are just looking at written materials, I feel like there is still a noticeable difference.)
Lastly, if you want to know more about Daoist immortal-hood and how to attain it: Ge Hong's Baopuzi (N & S. dynasty) and Zhonglv Chuandao Ji (late Tang/Five Dynasties) are both texts about external and internal alchemy with English translations.
-Do you want something older, more ancient, from Warring States and Qin-Han Era China?
Classics of Mountains and Seas, aka Shanhai Jing, is the way to go. It also reads like a bestiary-slash-fantastical cookbook, full of strange beasts, plants, kingdoms of unusual humanoids, and the occasional half-man, half-beast gods.
A later work, the Han-dynasty Huai Nan Zi, is an even denser read, being a collection of essays, but it's also where a lot of ancient legends like "Nvwa patches the sky" and "Chang'e steals the elixir of immortality" can be first found in bits and pieces.
Shenyi Jing might or might not be a Northern-Southern dynasties work masquerading as a Han one. It was written in a style that emulated the Classics of Mountains and Seas, and had some neat fantastic beasts and additional descriptions of gods/beasts mentioned in the previous 2 works.
-Do you have too much time on your hands, a willingness to get through lot of classical Chinese, and an obsession over yaoguais and ghosts?
Then it's time to flip open the encyclopedic folklore compendiums——Soushen Ji (N/S dynasty), You Yang Za Zu (Tang), Taiping Guangji (early Song), Yijian Zhi (Southern Song)...
Okay, to be honest, you probably can't read all of them from start to finish. I can't either. These aren't purely folklore compendiums, but giant encyclopedias collecting matters ranging from history and biography to medicine and geography, with specific sections on yaoguais, ghosts and "strange things that happened to someone".
As such, I recommend you only check the relevant sections and use the Full Text Search function well.
Pu Songling's Strange Tales from a Chinese Studios, aka Liaozhai Zhiyi, is in a similar vein, but a lot more entertaining and readable. Together with Yuewei Caotang Biji and Zi Buyu, they formed the "Big Three" of Qing dynasty folktale compendiums, all of which featured a lot of stories about fox spirits and ghosts.
Lastly...
The Yuan-Ming Zajus (a sort of folk opera) get an honorable mention. Apart from JTTW Zaju, an early, pre-novel version of the story that has very different characterization of SWK, there are also a few plays centered around Erlang (specifically, Zhao Erlang) and Nezha, such as "Erlang Drunkenly Shot the Demon-locking Mirror". Sadly, none of these had an English translation.
Because of the fragmented nature of Chinese mythos, you can always find some tidbits scattered inside history books like Zuo Zhuan or poetry collections like Qu Yuan's Chuci. Since they aren't really about mythology overall and are too numerous to cite, I do not include them in this post, but if you wanna go down even deeper in this already gigantic rabbit hole, it's a good thing to keep in mind.
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honeytonedhottie · 3 months
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celebrity energy⋆.ೃ࿔*:・💅🏽
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so i got an ask about this a while ago and i wanted to make a post about it but i went on hiatus 😭 so im making the post now. thank you to the anonie who asked the question that inspired this post and i hope you see this cuz it answers ur ask...💬🎀
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THE TRIPLE C'S ;
while making the notes for celebrity energy (the big C) and i was able to umbrella it to three main points. those points being confidence, cuntiness, and charisma.
confidence ; celebrities need to have undeniable confidence in themselves and their abilities. they're famous for a reason and they know that. work on ur self concept and watch ur confidence sky rocket.
cuntiness ; to be cunty is to be feminine and aware of urself. be cunty in the things that u do and the way that u handle urself. to be cunty is to find the perfect balance of inner strength and delicateness. cunt = refined.
charisma ; authenticity is the heart of charisma. be authentic and dont be afraid to take up space.
ALL ABOUT IMAGE ;
to have celebrity you need an image to put forward. this is where the power of social media comes in. your social media is like your brand. in this day and age social media is such a powerful tool not only for networking but also for getting u into places that u wanna get to.
in order to do that though u need to learn how to formulate ur own distinct image and advertise it expertly on social media.
PERSONAL BRAND AND REPUTATION ;
to further touch on those points ur social media IS your brand. this section kind of ties in with the next but im trying to distinguish between the two. so ur personal brand is what u do. so lets say ur rly SUPER smart and ur known for getting A's on like everything.
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that is ur personal brand and that comes with a reputation that u may or may not feel obligated to uphold. but its important to uphold a reputation of some sort. with that being said be careful of what u post on ur social media because DIGITAL FOOTPRINT IS REAL. and when people look at ur social media they're seeing a representation of what ur putting out to the world so always be mindful.
WHATS UR SIGNATURE ;
you need something about yourself that’s gonna set you apart. the way that you walk the way that you dress the way that you do ur makeup etc. decide what kind of energy u wanna serve, and SERVE IT. i choose to serve princess energy and i could write a whole separate post on that but find someone who serves that same energy so that u can learn from them.
remember, dont introduce urself as a vibe that u cannot maintain
but back to what we were talking about what is your SIGNATURE. what makes u or people think "yea thats so (insert ur name)" is the way that u talk or the way that u carry yourself. make sure to refine urself and be ur own distinct individual.
and dont be afraid to play around with signatures, ur allowed to have a few or one singular one, dont limit urself and keep trying until u can create the perfect one for you…💬🎀
while on the topic of signatures i wanna touch on STAR QUALITY. learn how to market urself not only as a person but as ur own brand. star quality is the perfect blend of (talent + training + confidence)
POLISH YOURSELF ;
refinement refinement refinement. u need to be studying yourself and you need to be able to see urself from other point of views. seeing urself from other point of views can be so refreshing and useful and it rly helps when ur trying to polish urself.
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take impeccable care for urself and constantly show urself that u love urself. polish the way that u talk and the way that u carry yourself so that u can be exuding so much you-energy. its basically taking ur signature and the energy that u exude -> and refining it.
you have to create the energy before fame comes. if u wanna have celebrity energy u have to start getting comfortable with putting urself out there which leads me to my next point...💬🎀
KILL CRINGE ;
when people call u cringe thats like them exposing their fear of being seen and analyzed by the world. they're upset because ur putting urself out there and they're insecure, but thats for them to fix within themselves. so dont take it personally when someone calls u cringe.
furthermore ur fear of being cringe is holding u back because ur always overthinking everything and u won't let urself do anything even if it'll help you because ur worried it might be cringe or ur worried what other people think so nip that in the bud and let urself live! u might have haters but dont let urself be ur own hater.
SOME MORE SOURCES ;
THE IMPORTANCE OF BRANDING
MIRROR WORK + AFFIRMATIONS
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Tech monopolists use their market power to invade your privacy
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On SEPTEMBER 24th, I'll be speaking IN PERSON at the BOSTON PUBLIC LIBRARY!
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It's easy to greet the FTC's new report on social media privacy, which concludes that tech giants have terrible privacy practices with a resounding "duh," but that would be a grave mistake.
Much to the disappointment of autocrats and would-be autocrats, administrative agencies like the FTC can't just make rules up. In order to enact policies, regulators have to do their homework: for example, they can do "market studies," which go beyond anything you'd get out of an MBA or Master of Public Policy program, thanks to the agency's legal authority to force companies to reveal their confidential business information.
Market studies are fabulous in their own right. The UK Competition and Markets Authority has a fantastic research group called the Digital Markets Unit that has published some of the most fascinating deep dives into how parts of the tech industry actually function, 400+ page bangers that pierce the Shield of Boringness that tech firms use to hide their operations. I recommend their ad-tech study:
https://www.gov.uk/cma-cases/online-platforms-and-digital-advertising-market-study
In and of themselves, good market studies are powerful things. They expose workings. They inform debate. When they're undertaken by wealthy, powerful countries, they provide enforcement roadmaps for smaller, poorer nations who are being tormented in the same way, by the same companies, that the regulator studied.
But market studies are really just curtain-raisers. After a regulator establishes the facts about a market, they can intervene. They can propose new regulations, and they can impose "conduct remedies" (punishments that restrict corporate behavior) on companies that are cheating.
Now, the stolen, corrupt, illegitimate, extremist, bullshit Supreme Court just made regulation a lot harder. In a case called Loper Bright, SCOTUS killed the longstanding principle of "Chevron deference," which basically meant that when an agency said it had built a factual case to support a regulation, courts should assume they're not lying:
https://jacobin.com/2024/07/scotus-decisions-chevron-immunity-loper
The death of Chevron Deference means that many important regulations – past, present and future – are going to get dragged in front of a judge, most likely one of those Texas MAGA mouth-breathers in the Fifth Circuit, to be neutered or killed. But even so, regulators still have options – they can still impose conduct remedies, which are unaffected by the sabotage of Chevron Deference.
Pre-Loper, post-Loper, and today, the careful, thorough investigation of the facts of how markets operate is the prelude to doing things about how those markets operate. Facts matter. They matter even if there's a change in government, because once the facts are in the public domain, other governments can use them as the basis for action.
Which is why, when the FTC uses its powers to compel disclosures from the largest tech companies in the world, and then assesses those disclosures and concludes that these companies engage in "vast surveillance," in ways that the users don't realize and that these companies "fail to adequately protect users, that matters.
What's more, the Commission concludes that "data abuses can fuel market dominance, and market dominance can, in turn, further enable data abuses and practices that harm consumers." In other words: tech monopolists spy on us in order to achieve and maintain their monopolies, and then they spy on us some more, and that hurts us.
So if you're wondering what kind of action this report is teeing up, I think we can safely say that the FTC believes that there's evidence that the unregulated, rampant practices of the commercial surveillance industry are illegal. First, because commercial surveillance harms us as "consumers." "Consumer welfare" is the one rubric for enforcement that the right-wing economists who hijacked antitrust law in the Reagan era left intact, and here we have the Commission giving us evidence that surveillance hurts us, and that it comes about as a result of monopoly, and that the more companies spy, the stronger their monopolies become.
But the Commission also tees up another kind of enforcement: Section 5, the long (long!) neglected power of the agency to punish companies for "unfair and deceptive methods of competition," a very broad power indeed:
https://pluralistic.net/2023/01/10/the-courage-to-govern/#whos-in-charge
In the study, the Commission shows – pretty convincingly! – that the commercial surveillance sector routinely tricks people who have no idea how their data is being used. Most people don't understand, for example, that the platforms use all kinds of inducements to get web publishers to embed tracking pixels, fonts, analytics beacons, etc that send user-data back to the Big Tech databases, where it's merged with data from your direct interactions with the company. Likewise, most people don't understand the shadowy data-broker industry, which sells Big Tech gigantic amounts of data harvested by your credit card company, by Bluetooth and wifi monitoring devices on streets and in stores, and by your car. Data-brokers buy this data from anyone who claims to have it, including people who are probably lying, like Nissan, who claims that it has records of the smells inside drivers' cars, as well as those drivers' sex-lives:
https://nypost.com/2023/09/06/nissan-kia-collect-data-about-drivers-sexual-activity/
Or Cox Communications, which claims that it is secretly recording and transcribing the conversations we have in range of the mics on our speakers, phones, and other IoT devices:
https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/
(If there's a kernel of truth to Cox's bullshit, my guess it's that they've convinced some of the sleazier "smart TV" companies to secretly turn on their mics, then inflated this into a marketdroid's wet-dream of "we have logged every word uttered by Americans and can use it to target ads.)
Notwithstanding the rampant fraud inside the data brokerage industry, there's no question that some of the data they offer for sale is real, that it's intimate and sensitive, and that the people it's harvested from never consented to its collection. How do you opt out of public facial recognition cameras? "Just don't have a face" isn't a realistic opt-out policy.
And if the public is being deceived about the collection of this data, they're even more in the dark about the way it's used – merged with on-platform usage data and data from apps and the web, then analyzed for the purposes of drawing "inferences" about you and your traits.
What's more, the companies have chaotic, bullshit internal processes for handling your data, which also rise to the level of "deceptive and unfair" conduct. For example, if you send these companies a deletion request for your data, they'll tell you they deleted the data, but actually, they keep it, after "de-identifying" it.
De-identification is a highly theoretical way of sanitizing data by removing the "personally identifiers" from it. In practice, most de-identified data can be quickly re-identified, and nearly all de-identified data can eventually be re-identified:
https://pluralistic.net/2024/03/08/the-fire-of-orodruin/#are-we-the-baddies
Breaches, re-identification, and weaponization are extraordinarily hard to prevent. In general, we should operate on the assumption that any data that's collected will probably leak, and any data that's retained will almost certainly leak someday. To have even a hope of preventing this, companies have to treat data with enormous care, maintaining detailed logs and conducting regular audits. But the Commission found that the biggest tech companies are extraordinarily sloppy, to the point where "they often could not even identify all the data points they collected or all of the third parties they shared that data with."
This has serious implications for consumer privacy, obviously, but there's also a big national security dimension. Given the recent panic at the prospect that the Chinese government is using Tiktok to spy on Americans, it's pretty amazing that American commercial surveillance has escaped serious Congressional scrutiny.
After all, it would be a simple matter to use the tech platforms targeting systems to identify and push ads (including ads linking to malicious sites) to Congressional staffers ("under-40s with Political Science college degrees within one mile of Congress") or, say, NORAD personnel ("Air Force enlistees within one mile of Cheyenne Mountain").
Those targeting parameters should be enough to worry Congress, but there's a whole universe of potential characteristics that can be selected, hence the Commission's conclusion that "profound threats to users can occur when targeting occurs based on sensitive categories."
The FTC's findings about the dangers of all this data are timely, given the current wrangle over another antitrust case. In August, a federal court found that Google is a monopolist in search, and that the company used its data lakes to secure and maintain its monopoly.
This kicked off widespread demands for the court to order Google to share its data with competitors in order to erase that competitive advantage. Holy moly is this a bad idea – as the FTC study shows, the data that Google stole from us all is incredibly toxic. Arguing that we can fix the Google problem by sharing that data far and wide is like proposing that we can "solve" the fact that only some countries have nuclear warheads by "democratizing" access to planet-busting bombs:
https://pluralistic.net/2024/08/07/revealed-preferences/#extinguish-v-improve
To address the competitive advantage Google achieved by engaging in the reckless, harmful conduct detailed in this FTC report, we should delete all that data. Sure, that may seem inconceivable, but come on, surely the right amount of toxic, nonconsensually harvested data on the public that should be retained by corporations is zero:
https://pluralistic.net/2024/09/19/just-stop-putting-that-up-your-ass/#harm-reduction
Some people argue that we don't need to share out the data that Google never should have been allowed to collect – it's enough to share out the "inferences" that Google drew from that data, and from other data its other tentacles (Youtube, Android, etc) shoved into its gaping maw, as well as the oceans of data-broker slurry it stirred into the mix.
But as the report finds, the most unethical, least consensual data was "personal information that these systems infer, that was purchased from third parties, or that was derived from users’ and non-users’ activities off of the platform." We gotta delete that, too. Especially that.
A major focus of the report is the way that the platforms handled children's data. Platforms have special obligations when it comes to kids' data, because while Congress has failed to act on consumer privacy, they did bestir themselves to enact a children's privacy law. In 2000, Congress passed the Children's Online Privacy Protection Act (COPPA), which puts strict limits on the collection, retention and processing of data on kids under 13.
Now, there are two ways to think about COPPA. One view is, "if you're not certain that everyone in your data-set is over 13, you shouldn't be collecting or processing their data at all." Another is, "In order to ensure that everyone whose data you're collecting and processing is over 13, you should collect a gigantic amount of data on all of them, including the under-13s, in order to be sure that not collecting under-13s' data." That second approach would be ironically self-defeating, obviously, though it's one that's gaining traction around the world and in state legislatures, as "age verification" laws find legislative support.
The platforms, meanwhile, found a third, even stupider approach: rather than collecting nothing because they can't verify ages, or collecting everything to verify ages, they collect everything, but make you click a box that says, "I'm over 13":
https://pluralistic.net/2023/04/09/how-to-make-a-child-safe-tiktok/
It will not surprise you to learn that many children under 13 have figured out that they can click the "I'm over 13" box and go on their merry way. It won't surprise you, but apparently, it will surprise the hell out of the platforms, who claimed that they had zero underage users on the basis that everyone has to click the "I'm over 13" box to get an account on the service.
By failing to pass comprehensive privacy legislation for 36 years (and counting), Congress delegated privacy protection to self-regulation by the companies themselves. They've been marking their own homework, and now, thanks to the FTC's power to compel disclosures, we can say for certain that the platforms cheat.
No surprise that the FTC's top recommendation is for Congress to pass a new privacy law. But they've got other, eminently sensible recommendations, like requiring the companies to do a better job of protecting their users' data: collect less, store less, delete it after use, stop combining data from their various lines of business, and stop sharing data with third parties.
Remember, the FTC has broad powers to order "conduct remedies" like this, and these are largely unaffected by the Supreme Court's "Chevron deference" decision in Loper-Bright.
The FTC says that privacy policies should be "clear, simple, and easily understood," and says that ad-targeting should be severely restricted. They want clearer consent for data inferences (including AI), and that companies should monitor their own processes with regular, stringent audits.
They also have recommendations for competition regulators – remember, the Biden administration has a "whole of government" antitrust approach that asks every agency to use its power to break up corporate concentration:
https://www.eff.org/deeplinks/2021/08/party-its-1979-og-antitrust-back-baby
They say that competition enforcers factor in the privacy implications of proposed mergers, and think about how promoting privacy could also promote competition (in other words, if Google's stolen data helped it secure a monopoly, then making them delete that data will weaken their market power).
I understand the reflex to greet a report like this with cheap cynicism, but that's a mistake. There's a difference between "everybody knows" that tech is screwing us on privacy, and "a federal agency has concluded" that this is true. These market studies make a difference – if you doubt it, consider for a moment that Cigna is suing the FTC for releasing a landmark market study showing how its Express Scripts division has used its monopoly power to jack up the price of prescription drugs:
https://www.fiercehealthcare.com/payers/express-scripts-files-suit-against-ftc-demands-retraction-report-pbm-industry
Big business is shit-scared of this kind of research by federal agencies – if they think this threatens their power, why shouldn't we take them at their word?
This report is a milestone, and – as with the UK Competition and Markets Authority reports – it's a banger. Even after Loper-Bright, this report can form the factual foundation for muscular conduct remedies that will limit what the largest tech companies can do.
But without privacy law, the data brokerages that feed the tech giants will be largely unaffected. True, the Consumer Finance Protection Bureau is doing some good work at the margins here:
https://pluralistic.net/2023/08/16/the-second-best-time-is-now/#the-point-of-a-system-is-what-it-does
But we need to do more than curb the worst excesses of the largest data-brokers. We need to kill this sector, and to do that, Congress has to act:
https://pluralistic.net/2023/12/06/privacy-first/#but-not-just-privacy
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The paperback edition of The Lost Cause, my nationally bestselling, hopeful solarpunk novel is out this month!
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If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/09/20/water-also-wet/#marking-their-own-homework
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Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg
CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en
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thecurioustale · 4 months
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My Thoughts on Jenny Nicholson and the Star Wars Hotel
I watched Jenny Nicholson's four-hour "The Spectacular Failure of the Star Wars Hotel" video essay that YouTube showed me recently but which till now I couldn't bring myself to construct a day around. She's in great form here, and I'm pleased to say I go back as a fan of her work all the way to her Friendship Is Witchcraft days. (Blows my mind that she voiced all Mane Six characters, and others, so well.)
Anyway, long story short, Disney built a Star Wars hotel at Disneyworld in 2022 that was themed as a voyage on a spaceship, then proceeded to charge thousands of dollars per person per night, the most expensive publicly-available Disney theme park hotel experience by miles and miles, and then closed the hotel in 2023 after having spent hundreds of millions of dollars. Jenny went into the experience as a member of the core target demographic and spent four hours talking about all the ways it was an underwhelming or outright disappointing experience.
Her video reminded me of Hasbro's own misadventures in corporate greed with Magic: The Gathering, which has suffered in recent years from price increases, disengagement from the fan community, and a huge proliferation of product spam—i.e. more products overall, more ways to buy a given product (e.g., the proliferation of different boxes, which eventually killed the original draft booster box that had powered Magic for 30 years), and more variants of individual cards within and between products.
Hasbro and Disney are very similar in the economic space they operate in, and also utilize similar business strategies. Disney is essentially the S-tier megacorporation to Hasbro's B-tier, and we have seen many of the same corporate trends play out in both companies.
When it comes to Disney theme parks, they have massively increased ticket prices over the years, well beyond the rate of inflation, and have also implemented advance-scheduling systems for faster access to rides that has made the process of exploring a Disney theme park much less spontaneous and a lot more regimented and stressful.
Disney realized, years ago, that their limited number of theme parks—they only really have two, not counting the various sub-parks: Disneyland on the West Coast and Disneyworld on the East Coast—together with Disney's entrenched status as a cultural icon with lots of goodwill and brand recognition among the public, are vastly underserving public demand, allowing them to inflate the price of a single trip almost arbitrarily, well into the four digits—or even the five-digits if you're taking the family and spending several days.
The Star Wars hotel was Disney's "Magic 30": a product so ludicrously expensive as to incur immediate and universal condemnation by their own fans. It's clear to me what Disney was doing: They'd happily turned the conventional price knob up and up and up for years. Now they wanted to experiment with a fundamentally more expensive product class, basically five to ten times more expensive. They wanted to see if the market could support it. Because the growing disparity of wealth in America, together with America's obscene wealth as a nation relative to the rest of the world, means that it's definitely possible: There are definitely millions of people out there who could book a stay at the Star Wars hotel if they wanted to. And Disney was like "Let's see if they will."
And you know what? I think it could have succeeded. Because there really is an obscene excess of wealth in this country, even though most of us don't have any access to it. And we are a culture whose zeitgeist is ever ravenous for the next big, flashy experience.
But instead the venture failed spectacularly. Why? Because such reckless corporate greed is, itself, usually a sign of deep organizational rot and incompetency among the board and executive leadership. In other words, their hotel failed for the same reason they tried building it in the first place: Disney has grown stupid.
The way it failed, going by Jenny's video, is down to two independent reasons:
An outrageous degree of "penny-wise, pound foolish" thinking;
A fundamental failure to anticipate the comfort and pleasure of the guest.
The former is the more obvious of the two, and what really stood out to me as emblematic of it in this whole boondoggle were two simple thing: 1) The hotel rooms didn't have complimentary Disney+; and 2) the free loaner umbrellas for hotel guests visiting the Star Wars Land in Disneyworld were either so worn-out or so shoddy to begin with that, unless it was a big coincidence, both Jenny's and Jenny's sister's umbrella failed while in use. This was in the context of Disneyworld's most expensive customer experience ever, by a lot, and Disney was nickel-and-diming them. Jenny's video goes into a great depth of detail on the dozens if not hundreds of corners they cut; it was basically everything but the food. The result was an antagonistic relationship between Disney and their hotel guests where almost everything interesting cost more money (usually a lot more money) while almost everything included in the main ticket price was of cheap quality or stingy in its allotment. Every aspect of the whole process, from the scammy vibes of booking a room in the first place, to the pathetic after-care for customers who reported a problem after their stay, was likely to leave a sour taste in the customer's mouth.
When you're paying the most expensive prices in the history of a product category, you really just need to be given an up-front price that includes all or nearly all of it. You'll know what you're in for, and you can make an informed decision, and then it's really just down to the host to provide an experience and level of service that matches those high dollar outlays. But instead, as Jenny pointed out, it's like you're dealing with Spirit Airlines, where you're gonna pay a fee for literally everything beyond sitting your body quietly on the airplane.
Mind-boggling hubris. Disney needs to be broken up for the monopoly that it is, and this is just one more example of how convinced of their own inevitability and supremacy Disney has become.
The other main failure on Disney's part is the subtler one.
Jenny focused on how the Star Wars themed choose-your-own-adventure game, which was at the heart of the hotels' central conceit of "live your own personal Star Wars story," was irreparably dysfunctional. Not only was the app, through which most of the "experience" was conveyed, horribly designed; and not only were the tasks delivered through this app mostly busywork to anyone other than young children, consisting of little more than walking around and scanning inanimate objects; but the storyline's entry points and decision points were completely impenetrable through reasonable means, to the point of seeming arbitrary. Jenny proactively tried and failed to get into her preferred storyline; then tried and failed to get into any storyline; then was automatically sorted into one the next morning; and ultimately ended up having only one (dubiously) interactive story experience over the whole weekend.
She talked about how the tightly-regimented and incredibly full schedule was so mentally and physically draining that on the final night she fled her dinner table fearing she would vomit and had to stand in her hotel room staring at herself in the mirror for a while, to understand her illness (which turned out to be stress-induced exhaustion) and center herself.
She talked about how she didn't get to see a much-coveted music show during dinner on her first night because she was seated behind a giant column.
Really, these things are manifestations of the larger and more fundamental failure on Disney's part to anticipate the comfort and pleasure of the guest, as I put it.
As I was watching her video, two thoughts came to me in this vein:
First was that this whole experience really needed to be "playtested," as we might say in Magic. I mean, I'm sure there nominally was, but whatever playtesting they did was completely ineffective. Good playtesting would have brought most of these issues to light.
Second was that the Disney of today has completely lost touch with the namesake of their industry: hospitality. This would never have happened at a new luxury resort by an established world-class hotelier a century ago. Because they understood the basics. Little things, like hot towels.
I could tell just from Jenny's video that this whole hotel was decided from the top-down by soulless, disconnected corporate suits who blatantly disregarded whatever good suggestions I'm sure the Imagineers® came up with. For the failures to be as expansive and ubiquitous as Jenny's video documented, no doubt the institutional rot extends down at least as far as the project manager level, if not down to individual Imagineers® and beyond, but there have to be at least some good ones, and clearly they were overruled early and often. Whenever Disney's leadership was faced with a decision between anticipating the comfort and pleasure of the guest, and saving a couple bucks on a guest who was literally laying out several thousands of dollars to be there, leadership chose the latter.
They were so arrogant that they believed, without noticing or questioning it (unless Disney's leadership is in fact cartoon evil), that they would tell the customer what constitutes a good experience, and the customer would pay top dollar for it. And so you get a guest experience where customers who are actively trying to pick a given storyline can't get any storyline and are later seated for the dinner show behind a giant fucking column.
It's sad, and we should all be glad that their hotel failed. Not that Disney is likely to learn the right lessons from their failure, but the long-term solution here is for leisure dollars to be directed toward other companies. For the several thousand bucks that Jenny paid, she could have had a true luxury vacation in most parts of the world—and for longer than two nights.
One thing that I noticed during the four hours of her video was that Disney, or at least the people in charge of developing this hotel, didn't seem to understand what constitutes an enjoyable story experience. I am forgiving of the low level of complexity in the various puzzles, since the public is famously stupid plus a lot of these guests are going to be children. But there was so little imagination in the actual plot beats: Chewie sneaks in, gets arrested, and busts out. You get to help some Resistance fighters smuggle their luggage. Like, it's insipid. I mean, ultimately, most pop storytelling is insipid, but what I mean is that the dressings were insipid too. Dressing a story up is what makes stories great, at least at the mainstream level. There was no pomp and flourish; no clever interweaving; no electric events that put people on the edge of their seats. Just walking around on your phone for two days scanning crates and occasionally being in the same room while somebody busts Chewie out of the clink—assuming you even make it to the story events in time, since they often fired early.
The whole thing smacks of rule by committee, too many cooks, and suits suits suits all the way down.
I think it's a sign of the times that this is happening. We are once again in Robber-Baron territory in this land. The big corporations and the oligarchs who run them have become so obscenely rich and so utterly disconnected from ordinary life, and their corporate cultures have become so masturbatory and so officious, that they are increasingly creating products for idealized, phantom audiences. They increasingly don't understand real people or real life.
And we can and should bring the weight of the government down on them, more to break up monopolies and allow new and established competitors to seriously challenge them than to actively punish these companies for making money, but even more so we just need to spend our dollars elsewhere. I mean, I'm speaking hypothetically here; I am poor so none of this even applies to me in the first place.
Hence why, even after inflation, this is still just my two cents.
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thewadapan · 2 months
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Spent today checking out The Amazing Digital Circus and Murder Drones, and god, the kids today have it so good when it comes to this sort of content. When I was a teen, I was obsessed with Red vs. Blue and RWBY, which I think it's fair to say are the equivalents of the time, and the sheer gulf in terms of writing quality and production value is stunning. I hear there were some rumblings of unprofessional conduct from the production company, which would hardly be surprising considering this is yet another guys-working-from-their-basement success story, but much bigger companies with much shittier business practises consistently put out much worse content than this.
The Amazing Digital Circus is definitely the better show of the two, thanks to its slam-dunk premise and some great writing from Gooseworx. The producers have talked about aiming to fill a perceived gap in the market between kids' cartoons (The Boss Baby) and adult animation (Bojack Horseman), and I think they have successfully threaded the needle to create a very unique tone. There's a sense of these works existing totally outside the mainstream media machine; they're not getting BBFC rated, but you just know millions of kids are watching them. It's on YouTube and the fact that it looks like some Frozen Spider-Man kids' slop just means da parents won't question what their kids are watching.
But truth be told, there's nothing objectionable about the content of The Amazing Digital Circus whatsoever. It's unusually metatextual and loosely apes the aesthetics of much darker media, touching on slightly more existential themes than your typical kids' cartoon, but it still has a lot in common with those same cartoons. The zany characters are all fairly one-note, and the emotional arcs of the episodes are honestly quite straightforward. The second episode in particular has an absolutely textbook plot structure to it. It's a far more self-assured and traditional style of writing than you ever see in this kind of independent work—certainly far more so than Murder Drones, which is written by an insane person.
More than anything, I'm reminded of how I felt watching Puella Magi Madoka Magica: that it's a very solid work of fiction, but that the people who'd get the most out of the work are isolated teens struggling to make the transition into adulthood. Certainly if nothing else, the fandoms of these shows must be bringing a lot of kids together around the world. I adore this soundbite from Goose: "Above anything else, I just wanted it to feel kind of lonely." You see Pomni's worldview shatter, she suddenly finds herself in a body that feels completely wrong, and she has to construct a new kind of belonging for herself.
As for Murder Drones, that show's absolutely fucking nuts, yo. The writing is at once painfully basic and utterly incomprehensible. If someone just sat down and explained the plot straightforwardly, it would be fantastically boring. But man, the presentation, the sheer delight the animators seem to approach every scene with...! I'd say it's clearly trying to use "the characters are robots" as an excuse to expose da kids to some absolutely shocking levels of gore, much like the Transformers movies, but midway through the series it starts straightup swapping the oil and wires for blood and bones and you've got to respect that.
The writing itself is so excruciatingly irony-poisoned that it goes beyond cringe and somehow wraps back around again to being sincerely funny. The show kind of wants to have its cake and eat it in terms of constantly lampshading how flat and cliché the emotional plotting is, but also clearly aiming to genuinely tug at the heartstrings and whip fans into a frenzy. And it kind of succeeds, I think! The way it veers between bizarrely high-effort implementations of memes, seriously cool fight scenes and horror visuals, and big emotional moments is very disarming. If The Amazing Digital Circus is an attempt to faithfully rework the American-cartoon formula for a slightly older audience, Murder Drones aims to crib the aesthetics of high-school cartoons while actively rejecting every traditional narrative technique used in those stories. Which means it's kind of bad, which means it's also kind of great.
If it's not already, then within a couple of years it will be deeply cringe to have ever been into Murder Drones in particular or (to a slightly lesser extent) The Amazing Digital Circus, in much the same way that everyone seems embarrassed to admit they were ever a Homestuck fan. But like with Homestuck, I feel like these series are genuinely pushing at the frontiers of storytelling in a way that's commendable and might inspire new kinds of writing once the fans grow up.
ENA is also pretty good, for the record.
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andro-does-stuff-2 · 1 month
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Goodbye, Murder Drones...
Hello.
Lots of people surprised themselves when this fact got announced.
The reason why this is happening to both series is the following: what some people related to both Murder Drones and The Amazing Digital Circus said is that Glitch gives them creative freedom to do what they want, the time they've plannified to tell their story, so they can create their art as they want.
No fillers.
No extra seasons dragging everything too much.
No "I'll continue the series without the creator(s)" situations.
And the creators have their vision as they desire.
The fillers, the extra seasons and continuing series during too long are a problem for some TV series, making them lose quality, and therefore, their fandom's interest.
Iconic examples: SpongeBob and The Simpsons, which have worsened to the point of flanderization (which comes ironicaly from Ned Flanders reduction of his character to an annoying religious neightbor, removing the character's depth -basically reducing a character to absurd extends-).
Another thing that happens is modifying creator's media, due to executive orders, creating soulless corporate movies and series (the Wish movie, anyone? Look how they've massacred my -star-boy and the other good ideas the creatives had, in order to create something marketable that almost no one liked).
So, I'm ok (Actually, quite glad) that Murder Drones and The Amazing Digital Circus are going to have just 1 season because of the above mentioned points.
Is better to have little with lots of quality, than lots of shit.
My two cents
--Andro
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The Poll
So, for those who don’t know, I put up a poll of, “Who was the worst American President?” The list was FDR, Woodrow Wilson, Lyndon Johnson, Herbert Hoover, and Richard Nixon. It got up to about 13k notes before I deleted it, because I was tired of the notes clogging up my feed. And the results were... telling.
About 75-80% of all the notes were, “Where is Reagan/Andrew Jackson?!?” Many of the rest, though, can be seen below:
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What this tells me is that more than ten thousand people didn’t have an education; they had an indoctrination.
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You want to hear it? All right, buckle up, because it’s time for a stroll down memory lane.
Why was FDR a bad president?
It is almost hard to know where to begin with this. Let’s start with one of the most basic ones: The belief that FDR got us out of the Depression.
Point of fact, No the fuck he did not.
Making American Depressed
If you ask almost any historian or economist, they will tell you flat-out that not only did the New Deal not end the Great Depression, but that it made it significantly longer and worse than it would have been otherwise. Hoover bears some of the blame for this, but the pseudo-socialist dogshit that was the New Deal bears the brunt of the blame for this one.
The stock market crashed in late October, 1929. Two months later, unemployment peaked at 9%. Over the next several months, unemployment started to fall, down to 5-6% by the spring of the next year. Half a year after the crash, unemployment had not hit double digits. Hoover’s intervention, though, did cause unemployment to reach double digits. Roosevelt was elected in 1932 and took office in 1933, and unemployment did not fall out of double digits for the remainder of the 1930′s. The thing that actually pulled the US out of the Depression was the second World War; turns out that removing roughly 12 million people from the labor force to go and fight does wonders for unemployment numbers. FDR even said that Doctor New Deal was replaced by Doctor Win-The-War.
This was hardly the first economic downturn in American history. For the first 150 years of this country, there were downturns all the time. And what the government did was nothing, and the economy recovered on its own. But Roosevelt represents the first massive large-scale intervention in the economy. And government intervention in the economy slows economic recovery; when you have no idea what the government is going to do tomorrow in regards to the economy, it’s hard to make smart financial decisions, so you just don’t bother. After all, why do anything if tomorrow, the rules of the game are going to change?
Separation of Powers Who?
FDR issued more executive orders than any other President of the 20th century. He may, in fact, have issued more than all the other Presidents of the 20th century combined. Rather than letting Congress, the legislative branch of government, you know, legislate, he preferred to try to do everything himself.
The President is supposed to be the weakest branch of the government, but Roosevelt did everything he could to try to establish its supremacy over the other branches. When Congress didn’t give him his way, he used executive orders. When the Supreme Court challenged some of his acts as unconstitutional, his response was to threaten to have them replaced, or to simply pack the court with judges more sympathetic to his aims. This is a man who was openly contemptuous of the concept of the rule of law.
Here’s a fun entry from the notes:
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Hey, you want to talk about fascists? Actual, honest-to-goodness Fascists, not just the modern definition (i.e. anyone a nanometer to the right of Noam Chomsky)? Let’s talk about the originals. Let’s talk about the inventor of Fascism, Benito motherfucking Mussolini. And how FDR openly admired him, and was “deeply impressed by what he has accomplished”, calling Fascism the “cleanest, most efficiently operating piece of social machinery [he had] ever seen”, and that it made him “envious”. And Mussolini, for his part, said of Roosevelt that, “Reminiscent of Fascism is the principle that the state no longer leaves the economy to its own devices … Without question, the mood accompanying this sea change resembles that of Fascism.”
When the guy who fucking invented Fascism is saying that he thinks that you are also doing Fascism, then maybe you’re not a good person.
Concentration- I Mean, Internment Camps
And just like his buddies on the other side of the Atlantic, right when World War 2 kicked off, Roosevelt thought it would be a good idea to take “undesirables” and throw them into prison camps. Roughly 20 thousand Italian- and German-Americans, American citizens, were thrown into camps, simply for the crime of having ancestors from countries we were at war with. And then, of course, there’s the 120 thousand Japanese-Americans who were likewise rounded up and put into prison camps, two thirds of whom were natural-born American citizens.
Almost 150 thousand American citizens, thrown into literal concentration camps, without the bother and expense of due process, stripped of their constitutional rights simply on the basis of race.
As for the concentration camps set up in Europe by the Nazis, however? Despite being told of their existence by people who had escaped, as well as journalists and lawyers from Germany, once American planes gained the ability to attack those camps, to shut them down? FDR refused to grant them permission to do so.
Commander in Thief
Executive Order 6102 outlawed the private ownership of gold, allowing the government to confiscate all of it. Once that was accomplished, the Gold Reserve Act allowed him to change the value of gold, debasing America’s currency (which was on a gold standard at the time), which permitted him to steal literally billions of dollars from American citizens, without any compensation.
World War, Too
There is evidence to suggest that Roosevelt knew about the imminent attack on America by Japan in December of 1941. He discussed with several high-ranking people in the War Department, and in his own cabinet, how to get Japan to fire the first shot in the war, so that he could get America involved. It would make sense: His oil embargo was designed to provoke a Japanese response, so as to draw America into the war. And once America was in the war, ordered the Philippines to be abandoned, outright lying that there was an army waiting to retake it once it had been conquered by Japan.
And as the war dragged on, he got quite cozy with Uncle Joe, Stalin himself. He helped to repatriate two million people to Russia, who very much did not want to go back, many of them ending up either in the gulags, or simply killed outright. And his constant concessions to Stalin helped the Soviet Union hold on to eastern Europe, setting the stage for the Cold War. Even when he was informed of Soviet spies within the American government, and provided evidence of their disloyalty and subversion, he simply let them keep at it.
Racism, Racism, and more Racism
Remember how you cheered when lynching was made a federal crime a few months ago, and asked why it hadn’t been done before now? Well, the main reason was good ol’ FDR himself. A bill was proposed in the Congress which would have made lynching a federal crime, and Roosevelt refused to pass it.
Or what about during the Olympic games in Berlin, when black athletes from America took home multiple gold medals? Roosevelt invited the white athletes to the White House, but not a single black one. Jesse Owens, who won four gold medals, said, “Hitler didn’t snub me --- it was [Roosevelt] who snubbed me. The president didn’t even send me a telegram.”
And then there was his nomination of a KKK member to the Supreme Court; Hugo Black, who had zero judicial experience, was nominated simply because he supported the New Deal.
He also was of the opinion that America was, and ought to remain, a white and Protestant country, and that too many Jews was inherently a bad thing, because of how distasteful he found them. He boasted that there was no Jewish blood in his veins, as a mark of pride. He even went so far as to turn away ships of Jewish refugees, fleeing Nazi tyranny in Europe.
In conclusion
FDR was a massive piece of shit. He massively overstepped his constitutionally-appointed bounds at every available opportunity, massively expanding the power of the Presidency at the expense of all other parts of government, and at the expense of individual liberty. He was openly racist and anti-Semitic. His economic policies brought ruin upon the American economy. He openly praised fascism right up until the moment that it was no longer politically expedient to do so, and switched to deferring to authoritarian communism instead. Almost everything that you hate about the modern United States can be traced directly back to this one man.
The fact that he is remembered as not just a good President, but one of the best Presidents, shows how utterly broken American education is.
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canmom · 9 months
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How do you live?
I (finally!) saw Miyazaki's new film 君たちはどう生きるか (How Do You Live?/The Boy and the Heron)! It's been out in the States for a while, and in Japan considerably longer, but it took a while to make its way over here.
I remember at the time it came out, people were having fun riffing on the incredibly cryptic marketing campaign, which consisted only of this rather abstract poster...
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In the spirit of this, I resolutely avoided watching any trailers or knowing anything at all about the plot of the film. I picked up a thing or two here and there - I knew to expect some amazing Shinya Ohira animation for example, and you couldn't really avoid seeing the bird with teeth! - but overall, I had no idea.
There's plenty of great writing about this film in English already, such as kvin's fantastic sakugablog piece which discusses the physicality of Ghibli's animation, its weight and springiness, as a throughline. The stuff that kvin talks about really stood out to me as I watched this film. You can likewise read detailed interviews with Toshiyuki Inoue (fantastic interview for sakubutas) and Akihiko Yamashita on fufuro.
First up, the credits of this film are pretty much a who's who of the greatest jp animators of the last 30 years, and they've had some 7 years to cook it, so naturally this film looks fucking amazing. This is absolutely the kind of film that only Miyazaki could direct - its design language feels so familiar and yet it's iterating in all kinds of visually imaginative directions that show that yeah, the old bastard's still got it.
And like, god, man. This film's animation is really something special. Its real-world scenes in particular are full of shots that require an unbelievably strong sense of space, of both subtle and broad acting, the classic Ghibli attention to detail on mechanical objects and everyday tasks. It's full of bouncing and squishing and squeezing and oozing things. It loves to draw crowds and swarms of people and animals. It's the kind of film where any given shot would be the absolute star-of-the-show sakuga moment in just about any other anime film. If you wanted a complete statement of the Ghibli school of animation, it would be hard to do better.
And yet, for all that Miyazaki's known for his tight control over animation and heavy corrections to animators, in this film he had to step back from that kind of role and hand over the sousakkan reins to Takeshi Honda, who steps up admirably - as kvin writes above, bringing in more realist elements to the bouncy Miyazaki style to create a really effective unity that grounds all the big fantastical elements of the film and fills the first act with tension.
Alongside all that excellent key animation, the film's colour and photography departments evidently understand that well-chosen colours and good highlight shapes beat all the digital gradients and overlays you can imagine - the drawings get plenty of form from the strength of the animation, and the flat shading really pops. The backgrounds are as delicious as ever, skyscapes and vegetation and opulent interiors with the just-slightly desaturated and harmonious colours that just kind of remind you that oh yeah, it is still possible to do it this way.
Basically it's a Ghibli film lol. You know how it is.
But what of the story...? What's all this technical magic in service of?
The film's story has something of the feel of a serial story, perhaps reflecting Miyazaki's (in)famous process of working out the film gradually as he draws the storyboards. Certain ideas, like the parakeet empire, arrive in the film rather suddenly and then become fairly central to the plot. There's a clear emotional throughline, but this is not a film that is in a hurry to explain itself more than it absolutely has to. It wants to keep its magical elements numinous and mysterious. I would say, though, it's generally more satisfying in this approach than some of Miyazaki's other later films like Howl's Moving Castle, and resolves a lot more clearly.
So what is it like, About? Well, Miyazaki has been pretty open about channeling a lot of his personal relationships into the film, and a lot of it seems to reflect more or less obliquely on him. It's what they call a 'personal film'. The protagonist's position as the son of an aeroplane factory owner during WWII is straight-up from life. What about the old sorcerer, haphazardly stacking blocks to keep a world alive, and looking for someone to succeed him? The reading's kinda obvious, even if Miya himself says this guy is based on his memory of Takahata. Well, he can be both...
To say more I'm gonna have to delve into the spoiler zone. See you below the cut.
OK so! Let's try and get some thoughts in order.
first, a plot summary type of thing
Our first act introduces us to Mahito at roughly the moment his mother Hisako dies in a hospital fire. This is midway through the war, which is present mostly in the background - now and then we see soldiers marching around, and of course Mahito's dad runs a factory producing warplane parts, not entirely unlike Miyazaki's own father although seemingly a bit higher up the ladder.
We jump forward a little and Mahito's father remarries - to his deceased wife's sister, no less, and she's already pregnant. This is Natsuko, who does her best to play the role of mother, but Mahito still has big traumas and he is understandably not entirely on board with the idea of welcoming a mum 2 who looks almost exactly like mum 1. He moves with Natsuko into a huge old house complex, a mix of older Japanese architecture with a more recent Western wing where the family currently sleeps - and staffed by a small army of colourful old ladies who are eager for any canned meat or cigarettes they can get their hands on.
Also there's this freaky heron that keeps bothering Mahito. It seems to have something to do with a mysterious tower which turns out to have been built by his great-uncle. Mahito visits the tower, but can't make his way inside. Natsuko tells him not to go into the tower.
Mahito goes to school, but naturally they don't much take to the new rich kid on the block, and so after being attacked by his classmates on his way home he injures himself with a rock. (His dumbass dad is like, who did this to you son, I'll fuck 'em up.) For the rest of the movie, he has half his head shaved to accomodate a bandage, which is the sort of attention to detail this movie loves.
The heron has started growing teeth and talking to Mahito, telling him to come to the tower. Mahito is convinced it's a trap, and after a maybe-dream sequence in which Natsuko shoots an arrow to drive off the heron, he steals cigarettes from Natsuko in order to get one of the servants to sharpen his knife, and then constructs a bow and arrow out of bamboo - using a couple of the heron's feathers. Constructing the bow and arrow is shown in immense, loving detail.
In the process, he witnesses Natsuko walk into the forest, and also stumbles on a book: How Do You Live? by Genzaburō Yoshino, which contains a handwritten message from his mother. He looks at this book briefly... and this is about the extent of the connection of the film to the book, beyond thematic parallels.
The maids notice that Natsuko is missing. Mahito tells one of the maids, Kiriko, that he saw her go into the forest, and they follow, finding an old road that gives another approach to the tower. They're greated by the heron man, who is increasingly emerging from the heron's beak to reveal a big warty nose. He's some kind of like... heron selkie or something, a gnome in a heron skin. There's some wonderfully grotesque animation around this guy.
Heron dude taunts Mahito with an illusion of his mother Hisako. Mahito threatens him with the bow - the heron guy is like, do your worst, not realising it's a maaagic arrow. The arrow chases him around the room and pierces his beak, fucking up his magic. At this point, the tower master shows up and orders the heron to guide Mahito. Heron guy sends everyone through the floor into a fantastical world...
Mahito arrives in front of a huge, sinister tomb. He approaches the gate, and a swarm of pelicans walk up behind, crawling all over him and pressing him through the gate. This causes a storm to start brewing, since opening the gate seems to piss off the stones or something...
A fisher woman resembling a much younger Kiriko runs up and chases the pelicans away. She takes Mahito under her wing, explaining that this world is inhabited mostly by dead people, but there are also these little round guys called the wareware, who gain the ability to fly when they eat a fish's guts.
Kiriko, uniquely in this world, has the ability to kill, so she catches fish to sell to the other inhabitants and feed to the wareware; she and Mahito butcher a huge fish. Mahito fairly quickly figures out that she is somehow the same Kiriko that entered with him. She has tiny charms representing the other maids, which serve an apotropaic function.
That night, staying on Kiriko's huge derelict ship of a home, they watch the wareware rise into the sky to be born as humans in Mahito's world. They're attacked by the pelicans, but a fire-wielding magic user called Hisa (hmmmmmmmmmm) drives the pelicans away. Mahito shouts at her not to harm the wareware, but Kiriko assures him that more of the wareware will survive thanks to Hisa's intervention.
Later, a singed and dying pelican explains the pelicans' predicament to Mahito in a scene that calls to mind the animals in Mononoke-hime. The pelicans are foreigners in this world, they don't have anything to eat, so they take it as their role to eat the wareware. The heron man arrives on the scene too, offering to help Mahito find Natsuko as Mahito - coming in to his own as a protagonist more - buries the pelican. Mahito distrusts him but eventually Kiriko persuades them to give working together a try.
Mahito and the heron set out. As they pass through a forest, the heron reveals that thanks to Mahito's arrow, he can't fly and do heron shit anymore - and by magic law, only Mahito can fix the hole. Mahito applies his new woodworking skills to fashion a bung for the hole. The heron tries to stage a top 10 anime betrayal, but then the bung needs more work, so Mahito fixes it, and from that point on, the heron joins the party and he and Mahito are fast friends.
(You might wonder why I just call him 'the heron' and not by a name. He never gets named! He's just the heron man.)
Mahito and the heron arrive at the house of a blacksmith who's supposed to help them find Natsuko, only to find it guarded by big buff parakeet men. The parakeets are splendidly goofy round guys - they remind me of the heedra in Nausicaa. The heron draws the parakeets away, and Mahito enters the house, only to find, uh oh! More parakeets. The parakeets prepare to eat Mahito, who is not carrying a child and therefore fair game unlike Natsuko, but Hisa shows up and burns them with fire magic. She looks just like a young version of Mahito's mum! Funny that. Hisa helps Mahito escape into her house through the fire, and then takes him to infiltrate the parakeets' empire.
In the human world, the maids explain the backstory of the tower to Mahito's dad. It's a weird meteorite that came from space, it turns out, and Mahito's great-uncle built the tower on top of it before eventually disappearing inside. Mahito's dad overprepares in an elaborate getup complete with katana, and goes to try to rescue everyone.
Hisa leads Mahito to a corridor full of doors which open into all the different worlds, including his own world. Mahito briefly glimpses his dad coming to try and rescue him - the two see each other briefly, but the parakeets catch wind of the whole thing and attack, and so Mahito and Hisa have to flee back into the magical world. We see that the parakeet guys turn into regular parakeets when they come into the human world. Mahito's dad becomes convinced he turned into a parakeet.
Mahito and Hisa make their way to the delivery room where Natsuko is resting, waiting to give birth. On their way, lightning starts emerging from the stone - Hisa explains that the stone is sentient and pissed with them. Mahito insists on approaching Natsuko despite this being a huge taboo. They have a heart to heart - Natsuko's mask breaks and she tells Mahito she hates him, while he finally starts calling her mother, as he's assaulted by paper charms that tear at him violently. They part, with Hisa burning the charms to free Mahito, but it's too much and they both pass out.
Mahito dreams of meeting the sorcerer, who stacks irregularly shaped wooden blocks, and explains that stacking the blocks is necessary to maintain the world, buying a few days at a time. The sorcerer reveals the huge flying rock that is the source of his power; he also shows Mahito some blocks, but Mahito somehow divines that these blocks are 'stone for building tombs' and stained with malice. The sorcerer approvingly says this is a good sign for Mahito's ability to succeed him.
While they were asleep, the parakeets have captured Hisa and Mahito. One of them is preparing to eat Mahito, but the heron arrives just in time to save him. They Metal Gear Solid their way through the kingdom while the Parakeet King - a big swaggering guy very like the colonel in Castle in the Sky - goes to press a claim on the wizard, using Hisa and Mahitos' taboo act of entering the delivery room as a bargaining chip. There's some very funny scenes where the parakeets cheer for their king.
Mahito pursues the parakeet king, but the king destroys the staircase behind him, and talks to the sorcerer. The sorcerer is inclined to wave away the transgression, because he wants to let Mahito succeed him, but the parakeet king seems to be bringing him around. I kind of forget how this part went, but the parakeet king goes away from the sorcerer for a bit while Hisa is freed from her prison thing.
Mahito climbs back up with the heron man's help, arriving in the sorcerer's little subplane. The parakeet king quietly follows him, after telling his aides to inform his subjects he was a good king. Mahito approaches the sorcerer, who reveals he has found a new set of blocks, unstained by malice, and again invites Mahito to succeed him. Mahito says that his self-injury is proof of his malice, making him unfit for the job.
At this point, the parakeet king intervenes. Angry at all this sorcerous malarky, he desperately attempts to stack the stones himself, but when they don't stack, he flies into a rage and slices them with his sword. This naturally causes the world to start collapsing, and everyone runs to the doors to escape into the human world.
Mahito has by this point figured out that Hisa is his mum, and he asks if she really wants to go back to their world, knowing that she will very definitely die in a fire not much later. But she is naturally on board with this. Young!Kiriko goes with her, suggesting that she and Hisako entered the magical world at the same time. Meanwhile, Mahito returns to his own time, with Natsuko and the heron. All the various parakeets and pelicans come out through this door too. Old!Kiriko is restored from her apatropaic charm.
As everyone celebrates their safe return (and the appearance of a fuckton of birds), the heron tells Mahito that he ought to forget what happened in the magic world. We skip forward again, with Mahito - now with a baby sibling - setting off to Tokyo. Roll credits!
now let's comment on it
This is not a film that necessarily prioritises an internal logic playing out - new elements enter unexpectedly even quite late in the film. The sorcerer's motivation is murky until late on; the parakeets become major antagonists despite entering only halfway through the film.
There is a certain temptation, knowing how autobiographical this film is, to take it is a roman à clef. Mahito is of course a young Miyazaki; the old sorcerer's concern about finding a successor might be about Miyazaki wondering who should take over Ghibli or if it should just be allowed to die. Under this schema, the parakeets might be Ghibli's legion of fans, or the merchandising empire that prints their designs on every possible product. kvin's article develops this kind of reading, finding some angles I wouldn't have even considered, such as how the idea of weight communicated by the animation factors in to such an allegaroy. It's also something suggested in Miyazaki's own comments about the film, where the sorcerer is Takahata, the heron man is producer Toshio Suzuki...
It definitely helps to know a bit about Miyazaki's background when approaching this film. However, I think it would be reductive to go too far with this kind of reading, and take everything as an allegory for something in Miyazaki's life. The film still has to stand on its own feet!
'Coming of age' is the spin put on it by some outlets, like the BBC. And this is accurate to an extent. The arc of this film is similar to Spirited Away: Mahito starts out sullen and traumatised, but like Chihiro he transitions over the course of his journey in the magical world into the kind of determined Miyazaki protagonist we're used to. On this coming of age angle... well, also like with Chihiro, I don't find the Mahito of the first part of the film especially unsympathetic, his alienation is extremely natural given his situation. Mahito's dad kinda sucks! Living in wartime Japan also really kinda sucks, even if you're the son of a rich dude. But definitely over the course of the film Mahito has a change of heart towards Natsuko, and forms friendships that motivate him to try to protect them. His character arc definitely sees him become 'more prosocial'.
However, there's another angle that's pretty important - the idea of the weight of 'malice', the cursed existences of the pelicans and the like, and the fantasy of building a utopian world that is free of these things. This returns to a theme of Nausicaa, the manga in particular, where Nausicaa discovers that the world she knows - the toxic forest in particular - is actually an elaborate artificial system for cleansing the world of pollutants, that the clean world on the other side will be uninhabitable to her and her people, and that the architects of this system wait in stasis to replace them in this utopian future world. Nausicaa destroys them, commiting instead to an uncertain future.
In Mononoke-hime likewise, we encounter the lepers and former sex workers of Irontown clinging on to the 'cursed' world. Their extractivist project proves incredibly destructive, but the film still regards them sympathetically, and the resolution sees them perhaps finding a new way to live - and San, the feral girl, reconciling herself to the idea of humans.
Here, although the parakeet king forces the decision, Mahito has already declared that he doesn't believe he's fit to oversee a utopia, but instead that his place is in the awful, violent human world.
The film, and the book it's vaguely based on, are titled How do you live? In Japanese, that's a plural 'you' (君たち). There's a lot of ways you could read it, depending on who you take as 'you' - a child asking an adult how to live, or equally a future question of how will you live. This is a lot more explicit in the novel - which I have not read, but here is a summary courtesy of wiki:
Junichi Honda is a fifteen-year-old junior high school student, known by his nickname Koperu, after the astronomer Nicholas Copernicus. He is athletic and academically gifted, and popular at school. Koperu's father, a bank executive, passed away when he was young and he lives with his mother. His uncle (on his mother's side) lives nearby and visits frequently. Koperu and his uncle are very close. Koperu shares about his life and his uncle gives him support and advice. His uncle also documents and comments on these interactions in a diary, with the intent to eventually give the diary to Koperu. The diary writing, which is interspersed with the narrative, provides insight into the ethical and emotional trials that Koperu shared with his uncle. The diary entries, which cover themes such as "view of things", "structure of society", "relation", etc. are in the style of a note written to Koperu.[8]
Thinking like Copernicus that our Earth is a celestial body moving within the vastness of space, or thinking that our Earth is fixed at the center of the universe, are two ways of thinking that, in reality, are not only related to astronomy. Even when we think about things like the world around us or our own lives, the truth is that we are still revolving around them after all.
In the end, Koperu writes a decision on his future way of living as a reply to his uncle, and the novel ends with the narrator asking the question "how do you live?" to the reader.
The author of the novel was a socialist, who had been imprisoned by the nationalist government, and wrote the book intending to impart lessons on ethics. The version of his book published after the war was heavily edited to strip the book of political content. But it's also, perhaps paradoxically, a book that centres on very wealthy characters, aimed narrowly at educated boys, though it became a widely read classic.
Studio Ghibli's films, from both Miyazaki and Takahata, have a habit of being framed as imparting something to the younger generation - something the pair seem to have seen as a mission all the way back in the days of Panda Kopanda. For example, while Grave of the Fireflies is seen as the classic tragic war movie, for Takahata it was also aimed at criticising what he saw as the careless, consumerist generation of the 80s; the stubborn arrogance of the protagonist supposed to reflect on this. It's an attitude that also emerges in their comments about Chihiro. And, indeed, one of the first things we heard about How Do You Live? was that it was aimed towards Miyazaki's grandson - and more broadly towards that generation.
So what does this film have to say to the younger generations? Let's have a look at it from Mahito's POV.
For Mahito, the adults in his life are all pretty complicated. His father is enthusiastic and well-meaning but incredibly oblivious to what his son is going through (we might recall some of what Miyazaki wrote about his father in Starting Point, describing him as basically a grifter). Natsuko is masking pretty hard, trying to play the role of Good New Mum and connect to her newly acquired son, but there's an intrinsic distance. It is understandable that Mahito would want to reject them.
Mahito is... not entirely a passive character, he goes to some efforts to for example fashion the bow and arrow and repair the heron man's beak, but mostly he is pulled around by the plot into a strange world he doesn't understand. At first, his instinct is to retreat, even to the point of self-injury. Once he arrives in the magical world, he has acquired something of a purpose (finding Natsuko), but he gets pushed into near-disaster situations (the pelicans piling up to push him through the gate at the tomb) or stumbles into circumstances where something is expected of him (hey kid, gut this fish!). Gradually though his exposure to this world pulls him out of his shell. He runs into conflicts and injustices that seem intractable - the wareware and the pelicans - and has little power to intervene except to bury the bodies.
Eventually, he gets to carry out his main objective - finding Natsuko - but despite finally deciding to accept Natsuko as his new mother, he finds himself rejected, not just by her but also by the earth. Perhaps feeling responsible for getting her into trouble, his new objective becomes rescuing freshly-damsel'd Hisa. But now new adults want things of him - his great-uncle has decided he'd make a fine successor. Mahito has to make a decision here about what relationships he wants to commit to, what sort of life he wants to build - and he chooses the world he found so alienating at the outset of the film, the one which hurt him by taking his mother, not to the secondary-world fantasy.
It could be a 'this world is all we have' sort of statement, perhaps. But also the last act of the film feels like it gets a bit caught up in Castle in the Sky-style adventure-story beats.
I do feel like some aspects of the film ended up a little underbaked - which is an odd thing to say because it's not a short film and there is so much in it already. But Hisa for example - she's got badass powers and all, but I feel we barely get a chance to get a sense of what motivates her. Why did she enter the fantasy world? She acts at first like she doesn't know Mahito is her future son, but rapidly becomes incredibly devoted to him (in a way that reads a little romancey lmao). So much of her screen time is dedicated to having her convey the secrets of the world that it's hard to get a bead on her as a person.
Likewise, Natsuko - why did she enter this world to have her baby in this special ritual delivery chamber? She clearly knows more than most of the characters, but she gets kind of sidelined after Mahito confronts her, with wizard shit becoming more central. The animation does such a fantastic job of selling her feelings in the first part of the film that it feels like a shame that she drifts away at the end.
The progression of the film feels rather like a dream, where everything is arranged by symbolic significance to Mahito. It makes sense... on a magical level, where the secondary world is shaped primarily by parallels in the real one. So the tiny apatropaic statues of the old ladies protect him because they represent the role the real old ladies have in his life. Hisa has fire magic because Hisako died in a fire. Once Mahito has come to his personal resolutions about returning to the world, the magical one is no longer needed, and it collapses.
This is not such an uncommon role for magic in a story. In Miyazaki's own works, we have Totoro and Spirited Away, where a magical world provides direction or relief to a child's real struggles. Or take for example Okiura's film A Letter To Momo, in which the three yōkai recognise taking care of the grieving Momo as their explicit purpose as spirits. This magical world comes to Mahito to help him come to terms with losing his mother, and reorient himself towards living in a painful world.
Meanwhile, the sorcerer, whether he be Miyazaki or Takahata, is quite a distant figure. He may maintain the magical world by stacking his blocks, may be the authority which factions within it must plead to, but he also rules from afar in a vast empty palace full of long halls and open air spaces. His main company seems to be a big fucking rock, with which he made a 'contract'. He's generally handling it a bit better than, say, Ushiromiya Kinzo - he receives the parakeet king with good humour - but he's a pretty flawed god of his little world. So much of this world seems to pre-exist him, it's not something he constructed. Still, when he shows up, you pretty much have to do what he says.
If this is about Miyazaki's relation to Takahata, it seems like quite a sad portrayal. But 'unapproachable patriarch' does sorta describe their role in the studio from what I understand (c.f. Oshii's infamous article comparing them to the Kremlin).
When it comes to the question of who should succeed Miyazaki, we should probably consider the matter of Yoshifumi Kondō, who was being set up as the next big Ghibli director until his untimely death - which allegedly Takahata was willing to accept the blame for. The mythology built up around Miyazaki and Takahata is double-edged.
Here are some rather startling comments from Toshiyuki Inoue's interview. Inoue is one of the most impressive animators who ever lived in my book, the other star of the realist line besides Okiura. Just have a look at his booru page: iconic scenes from GitS, Akira, Millenium Actress; even in more recent films, he pretty much carried Maquia, and steals the show with his scenes in Miss Hokusai.
And yet even he was intimidated to be working alongside Miyazaki when he first came on board for Kiki's Delivery Service, fresh off Akira:
I believe you’ve always been a fan of Miyazaki’s, why were you scared to work with him? Toshiyuki Inoue: I had heard quite a few scary stories. A lot of acquaintances had worked on Nausicaä, Laputa and Totoro before that, so I knew how scary he could be when he got angry – I had heard stories of people being fired mid-production, things like that. How was it actually? Toshiyuki Inoue: Not as scary as I had imagined. He’d only rarely scream in the studio. But he did get angry. I’d sometimes be called to some separate room and lectured alongside Kōji Morimoto and Masaaki Endō. It felt like being in school all over again.
'Only rarely'. Honestly. Inoue describes how difficult it was for him to adapt his logical, analytical style to Ghibli's stretchy, bouncy characters - and how Miyazaki would disparage him if he, for example, drew a ship inaccurately.
For Inoue, coming back to How Do You Live was something like a 'return match'. He talks about how an older Miyazaki was no longer able to strictly correct the animation, and in general age was limiting him, but he still feels that Miyazaki is fundamentally superior:
Toshiyuki Inoue: I’ve always wished for a return match or a way to redeem myself. But even if I say that, I know I can’t even pretend to rival Miyazaki. I just can’t win. He’s extremely smart and learned, and on top of that, as an animator he always transcends common sense: he’s so talented that I know very well there’s nothing I can do against it. The more I learn about him, the more I realize I’ll never be on that level.
Miyazaki's genius is undeniable, but man... it's not a good mindset to cultivate if you want to find a successor lmao. If even Inoue doesn't feel he can measure up, who the hell could?
Mind you, it does rather seem that Miyazaki had mellowed out by the point of How Do You Live?. Here's Yamashita:
Akihiko Yamashita: As I said, the core of an animator’s job is to follow what the director asks, so whenever I had trouble with that, I’d go see Miyazaki to show him my roughs. He’d advise me on the things that were missing and reassure me about those that were good. He really helped me to gain more confidence in myself.
Reading these interviews underlines pretty hard that we shouldn't get too caught up in the mythology of Miyazaki the mighty auteur. While the story may be all on Miyazaki, and most of the character designs (with the notable exception of Natsuko)... so much of the details of the animation, the stuff that really makes this film land, is primarily shaped by everyone else - Honda in particular, but also the individual key animators who interpreted his scenes. I really need to get my hands on a copy of that Industrial History of Studio Ghibli book to get a less Miyazaki-centric perspective on the studio's history.
I do not feel, having come out of this film, any closer to knowing the answer to that eternally pressing question of how do you live - I guess I'm still working out my answer to that one, and I will be until I die. And maybe that's rather the point. I think this film still carries some of the flaws of Miyazaki's later films - despite having so many iconic scenes, it doesn't quite seem to know where it's going. But I am so glad to have seen this in the theatre (I saw it at the Prince Charles theatre in Soho with friends, the theatre was completely packed!), and glad Miyazaki managed to get this one out before he goes. Whatever happens to Ghibli without its sorcerer, it's been a hell of a thing to witness.
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goblincow · 1 year
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Here's the big dicebreaker interview with the designers & publishers whose names you know well.
Where do we go next?
I'm advocating for tumblr, and I'm in the PlusOneExp discord (just ask me if you need a link to what I'm finding to be a very welcoming island in the storm).
For now, that will suffice for me. I've tidied up my social links, I've sorted out my instagram and started making good use of the Stories feature, and I've long since given up on twitter. But I'm in a position that I'm yet to release my first project, so I've started at the bottom of the mountain and I won't be hit hard by the loss. I really feel for those who have lost years of hard work & struggle. It must feel like shit.
I appreciate this quote at the end of the article from Jess Levine:
“Every platform wants their walled garden, and the VC money that funded the existence of social media platforms that acted like a public is drying up as they realise maintaining what amounts to public infrastructure isn’t profitable,” Levine said.
“We're basically just speedrunning the neoliberal enclosure of anything resembling a public commons, this time with digital spaces rather than physical ones. As a creator and a generalist that markets their work online—and in some ways, even just as a person—that’s terrifying.”
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Hey, I've been reading through your posts about how tourism and digital nomads and expats are gentrifying all kinds of cities and places in Spain and price out the locals and don't respect the culture and only put money in the hands of the wealthy.
I completely understand where you are coming from and what you're saying makes a lot of sense, but as an extranjero who wants to visit Spain, what are some things we can do to support the locals and also celebrate your culture while visiting?
Kaixo anon! Thanks for your message ^_^
I know that we all travel on a budget and are very much used to low costs in everything, and many of the suggestions I'm gonna write are quite more expensive than maybe other alternatives. This is another issue: affording ethical tourism is a privilege not many visitors have.
avoid big hotel chains and AirBnB. Instead, choose little, family-owned hotels. They usually are in villages not far from the big touristy town and also provide a calm space out of the noisy crowd.
avoid restaurant chains and fancy ones, since 99% of the times they're owned by a board of investors. Run away from those with menus displayed on blackboards written in English, they're usually unauthentic tourist traps with poor quality food. Instead, choose family restaurants offering homemade, real Spanish food. There are maaany of these, and they're a terrific experience.
if you're willing to buy some groceries, avoid supermarkets. Choose any good-looking fruit shop, or butcher's, or fishmonger's. Go to local markets and buy local produce.
if you're moving around, use public transportation or a bike. Avoid renting a car or boat and polluting our hometown and seas. If you're moving between towns, choose the train if possible instead of booking a flight.
And regarding the celebration part, some simple pieces of advice:
unless you're Latin or Mediterranean-looking, you're gonna be spotted as a guiri at first sight. You can do nothing to stop being a guiri, but don't behave like one. Since you're an easy target, be especially wary with your belongings and with people that suddenly approach you, they might be thieves. Don't walk with your map in hand 24/7. Leave your valuables at home or at your accomodation. Don't think Spain is your playground where local law doesn't apply to you because you're spending your money there. Behave like you would normally do at home.
many foreigners don't understand Spanish service. Waiters and waitresses won't be all smiles, sweet as candy, asking you non-stop how everything's going. That doesn't mean they're being rude to you and want you out, it's just a different culture: their job is to take your order, get your food, and give you the bill when asked for it. That's all the interaction you'll get. If you need more drinks or bread, you'll just have to politely attract their attention and they will help with your needs.
flow with Spanish schedule. Many tourists are entitled enough to ask for lunch at 12 or for dinner at 7. Of course this won't be a problem in tourist bars and restaurants, but everywhere else this just won't happen. Make sure to ask for the kitchen's working hours if you're interested in having a meal in a certain place and don't ask Spaniards to follow your guiri schedule.
use basic words in Spanish to be polite: buenos días, gracias, hasta luego. You don't need a Spanish proficiency certificate to leave a good impression after you leave and avoid that everyone thinks putos guiris again.
Learn about the different nations inside Spain before your visit. Don't expect flamenco shows in Donostia, or sangría in Santiago. Respect our pride: dressing up as a matador, donning a hat with the Spanish flag, or wearing it as a cape may be very unpleasant and rude for the locals in Catalunya, Euskadi, Galiza, etc. Do your homework prior to your visit and you'll enjoy it much much more, since you'll be able to appreciate all the different cultures that live together around here and what each of them has to offer you.
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It was all downhill after the Cuecat
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Sometime in 2001, I walked into a Radio Shack on San Francisco’s Market Street and asked for a Cuecat: a handheld barcode scanner that looked a bit like a cat and a bit like a sex toy. The clerk handed one over to me and I left, feeling a little giddy. I didn’t have to pay a cent.
The Cuecat was a good idea and a terrible idea. The good idea was to widely distribute barcode scanners to computer owners, along with software that could read and decode barcodes; the company’s marketing plan called for magazines and newspapers to print barcodes alongside ads and articles, so readers could scan them and be taken to the digital edition. To get the Cuecat into widespread use, the company raised millions in the capital markets, then mass-manufactured these things and gave them away for free at Radio Shacks around the country. Every Wired and Forbes subscriber got one in the mail!
That was the good idea (it’s basically a prototype for today’s QR-codes). The terrible idea was that this gadget would spy on you. Also, it would only work with special barcodes that had to be licensed from the manufacturer. Also, it would only work on Windows.
https://web.archive.org/web/20001017162623/http://www.businessweek.com/bwdaily/dnflash/sep2000/nf20000928_029.htm
But the manufacturer didn’t have the last word! Not at all. A couple of enterprising hardware hackers — Pierre-Philippe Coupard and Michael Rothwell — tore down a Cuecat, dumped its ROM, and produced their own driver for it — a surveillance-free driver that worked with any barcode. You could use it to scan the UPCs on your books or CDs or DVDs to create a catalog of your media; you could use it to scan UPCs on your groceries to make a shopping list. You could do any and every one of these things, because the Cuecat was yours.
Cuecat’s manufacturer, Digital Convergence, did not like this at all. They sent out legal demand letters and even shut down some of the repositories that were hosting alternative Cuecat firmware. They changed the license agreement that came with the Cuecat software CD to prohibit reverse-engineering.
http://www.cexx.org/cuecat.htm
It didn’t matter, both as a practical matter and as a matter of law. As a practical matter, the (ahem) cat was out of the bag: there were so many web-hosting companies back then, and people mirrored the code to so many of them, the company would have its hands full chasing them all down and intimidating them into removing the code.
Then there was the law: how could you impose license terms on a gift? How could someone be bound by license terms on a CD that they simply threw away without ever opening it, much less putting it in their computer?
https://slashdot.org/story/00/09/18/1129226/digital-convergence-changes-eula-and-gets-cracked
In the end, Cuecat folded and sold off its remaining inventory. The early 2000s were not a good time to be a tech company, much less a tech company whose business model required millions of people to meekly accept a bad bargain.
Back then, tech users didn’t feel any obligation to please tech companies’ shareholders: if they backed a stupid business, that was their problem, not ours. Venture capitalists were capitalists — if they wanted us give to them according to their need and take from them according to their ability, they should be venture communists.
Last August, philosopher and Centre for Technomoral Futures director Shannon Vallor tweeted, “The saddest thing for me about modern tech’s long spiral into user manipulation and surveillance is how it has just slowly killed off the joy that people like me used to feel about new tech. Every product Meta or Amazon announces makes the future seem bleaker and grayer.”
https://twitter.com/ShannonVallor/status/1559659655097376768
She went on: “I don’t think it’s just my nostalgia, is it? There’s no longer anything being promised to us by tech companies that we actually need or asked for. Just more monitoring, more nudging, more draining of our data, our time, our joy.”
https://twitter.com/ShannonVallor/status/1559663985821106177
Today on Tumblr, @wilwheaton​ responded: “[T]here is very much no longer a feeling of ‘How can this change/improve my life?’ and a constant dread of ‘How will this complicate things as I try to maintain privacy and sanity in a world that demands I have this thing to operate.’”
https://wilwheaton.tumblr.com/post/698603648058556416/cory-doctorow-if-you-see-this-and-have-thoughts
Wil finished with, “Cory Doctorow, if you see this and have thoughts, I would LOVE to hear them.”
I’ve got thoughts. I think this all comes back to the Cuecat.
When the Cuecat launched, it was a mixed bag. That’s generally true of technology — or, indeed, any product or service. No matter how many variations a corporation offers, they can never anticipate all the ways that you will want or need to use their technology. This is especially true for the users the company values the least — poor people, people in the global south, women, sex workers, etc.
That’s what makes the phrase “So easy your mom can use it” particularly awful “Moms” are the kinds of people whose priorities and difficulties are absent from the room when tech designers gather to plan their next product. The needs of “moms” are mostly met by mastering, configuring and adapting technology, because tech doesn’t work out of the box for them:
https://pluralistic.net/2022/05/19/the-weakest-link/#moms-are-ninjas
(As an alternative, I advocate for “so easy your boss can use it,” because your boss gets to call up the IT department and shout, “I don’t care what it takes, just make it work!” Your boss can solve problems through raw exercise of authority, without recourse to ingenuity.)
Technology can’t be understood separately from technology users. This is the key insight in Donald Norman’s 2004 book Emotional Design, which argued that the ground state of all technology is broken, and the overarching task of tech users is to troubleshoot the things they use:
https://pluralistic.net/2020/04/29/banjo-nazis/#cuckoos-egg
Troubleshooting is both an art and a science: it requires both a methodical approach and creative leaps. The great crisis of troubleshooting is that the more frustrated and angry you are, the harder it is to be methodical or creative. Anger turns attention into a narrow tunnel of brittle movements and thinking.
In Emotional Design, Norman argues that technology should be beautiful and charming, because when you like a technology that has stopped working, you are able to troubleshoot it in an expansive, creative, way. Emotional Design was not merely remarkable for what it said, but for who said it.
Donald Norman, after all, was the author of the hugely influential 1998 classic The Design of Everyday Things, which counseled engineers and designers to put function over form — to design things that work well, even if that meant stripping away ornament and sidelining aesthetics.
https://www.basicbooks.com/titles/don-norman/the-design-of-everyday-things/9780465050659/
With Emotional Design, Norman argued that aesthetics were functional, because aesthetics primed users to fix the oversights and errors and blind spots of designers. It was a manifesto for competence and humility.
And yet, as digital technology has permeated deeper into our lives, it has grown less configurable, not more. Companies today succeed where Cuecat failed. Consolidation in the online world means that if you remove a link from one search engine and four social media sites, the material in question vanishes for 99% of internet users.
It’s even worse for apps: anyone who succeeds in removing an app from two app stores essentially banishes it from the world. One mobile platform uses technological and legal countermeasures to make it virtually impossible to sideload an app; the other one relies on strong-arm tactics and deceptive warnings to do so.
That means that when a modern Coupard and Rothwell decides to unfuck some piece of technology — to excise the surveillance and proprietary media requirements, leaving behind the welcome functionality — they can only do so with the sufferance of the manufacturer. If the manufacturer doesn’t like an add-on, mod, plug-in or overlay, they can use copyright takedowns, anticircumvention law, patent threats, trademark threats, cybersecurity law, contract law and other “IP” to simply banish the offending code:
https://locusmag.com/2020/09/cory-doctorow-ip/
Many of these laws carry dire penalties. For example, distributing a tool that bypasses an “access control” so that you can change the software on a gadget (say, to make your printer accept third-party ink) is a felony under Section 1201 of the DMCA, punishable by a $500k fine and a 5-year prison sentence.
If Cuecat’s manufacturers had simply skinned their firmware with a thin scrim of DRM, they could have threatened Coupard and Rothwell with prison sentences. The developments in “IP” over the two decades since the Cuecat have conjured up a new body of de facto law that Jay Freeman calls “felony contempt of business model.”
Once we gave companies the power to literally criminalize the reconfiguration of their products, everything changed. In the Cuecat era, a corporate meeting to plan a product that acted against its users’ interests had to ask, “How will we sweeten the pot and/or obfuscate our code so that our users don’t remove the anti-features we’re planning to harm them with?”
But in a world of Felony Contempt of Business Model, that discussion changes to “Given that we can literally imprison anyone who helps our users get more out of this product, how can we punish users who are disloyal enough to simply quit our service or switch away from our product?”
That is, “how can we raise the switching costs of our products so that users who are angry at us keep using our products?” When Facebook was planning its photos product, they deliberately designed it to tempt users into making it the sole repository of their family photos, in order to hold those photos ransom to keep Facebook users from quitting for G+:
https://www.eff.org/deeplinks/2021/08/facebooks-secret-war-switching-costs
Companies claim that their lock-in strategies are about protecting their users: “Move into our walled garden, for it is a fortress, whose battlements bristle with fearsome warriors who will defend you from the bandits who roam the countryside”:
https://locusmag.com/2021/01/cory-doctorow-neofeudalism-and-the-digital-manor/
But this “feudal security” offers a terrible temptation to the lords of these fortresses, because once you are inside those walls, the fortress can easily be converted to a prison: these companies can abuse you with impunity, for so long as the cost of the abuse is less than the cost of the things you must give up when you leave.
The tale that companies block you from overriding their decisions is for your own good was always dubious, because companies simply can’t anticipate all the ways their products will fail you. No design team knows as much about your moment-to-moment struggles as you do.
But even where companies are sincere in their desire to be the most benevolent of dictators, the gun on the mantelpiece in Act I is destined to go off by Act III: eventually, the temptation to profit by hurting you will overpower whatever “corporate ethics” once stayed the hand of the techno-feudalist who rules over your fortress. Under feudal security, you are one lapse in corporate leadership from your protector turning into your tormentor.
When Apple launched the Ipad 12 years ago, I published an editorial entitled “Why I won’t buy an iPad (and think you shouldn’t, either),” in which I predicted that app stores would inevitable be turned against users:
https://memex.craphound.com/2010/04/01/why-i-wont-buy-an-ipad-and-think-you-shouldnt-either/
Today, Apple bans apps if they “use…a third-party service” unless they “are specifically permitted to do so under the service’s terms of use.” In other words, Apple specifically prohibits developers from offering tools that displease other companies’ shareholders, no matter whether this pleases Apple customers:
https://developer.apple.com/app-store/review/guidelines/#intellectual-property
Note that clause 5.2.2 of Apple’s developer agreement doesn’t say “You mustn’t violate a legally enforceable term of service.” It just says, “Thou shalt not violate a EULA.” EULAs are garbage-novellas of impenetrable legalese, larded with unenforceable and unconscionable terms.
Apple sometimes will displease other companies on your behalf. For example, it instituted a one-click anti-tracking setting for Ios that cost Facebook $10 billion in a matter of months:
https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-privacy-change-will-cost-10-billion-this-year.html
But Apple also has big plans to expand its margins by growing its own advertising network. When Apple customers choose ad-blockers that block Apple’s ads, will Apple permit it?
https://www.wired.com/story/apple-is-an-ad-company-now/
The problem with app stores isn’t whether your computing experience is “curated” — that is, whether entities you trust can produce collections of software they vouch for. The problem is when you can’t choose someone else — when leaving a platform involves high switching costs, whether that’s having to replace hardware, buy new media, or say goodbye to your friends, customers, community or family.
When a company can leverage its claims to protecting you to protect itself from you — from choices you might make that ultimately undermine its shareholders interests, even if they protect your own interests — it would be pretty goddamned naive to expect it to do otherwise.
More and more of our tools are now digital tools, whether we’re talking about social media or cars, tractors or games consoles, toothbrushes or ovens:
https://www.hln.be/economie/gentse-foodboxleverancier-mealhero-failliet-klanten-weten-van-niets~a3139f52/
And more and more, those digital tools look more like apps than Cuecats, with companies leveraging “IP” to let them control who can compete with them — and how. Indeed, browsers are becoming more app-like, rather than the other way around.
Back in 2017, the W3C took the unprecedented step of publishing a DRM standard despite this standard not having anything like the consensus that is the norm for W3C publications, and the W3C rejected a proposal to protect people who reverse-engineered that standard to add accessibility features or correct privacy defects:
https://www.eff.org/deeplinks/2017/09/open-letter-w3c-director-ceo-team-and-membership
And while we’re seeing remarkable progress on Right to Repair and other policies that allow the users of technology to override the choices of vendors, there’s another strong regulatory current that embraces companies’ ability to control their users, in the hopes that these big companies will police their users to prevent bad stuff, from controversial measures like filtering for copyright infringement to more widely supported ideas like blocking child sex abuse material (CSAM, AKA “child porn”).
There are two problems with this. First, if we tell companies they must control their users (that is, block them from running plugins, mods, skins, filters, etc) then we can’t tell them that they must not control their users. It comes down to whether you want to make Mark Zuckerberg better at his job, or whether you want to abolish the job of “Mark Zuckerberg.”
https://doctorow.medium.com/unspeakable-8c7bbd4974bc
Then there’s the other problem — the gun on the mantelpiece problem. If we give big companies the power to control their users, they will face enormous internal pressure to abuse that power. This isn’t a hypothetical risk: Facebook’s top executives stand accused of accepting bribes from Onlyfans in exchange for adding performers who left Onlyfans to a terrorist watchlist, which meant they couldn’t use other platforms:
https://gizmodo.com/clegg-meta-executives-identified-in-onlyfans-bribery-su-1849649270
I’m not a fan of terrorist watchlists, for obvious reasons. But letting Facebook manage the terrorist watchlist was clearly a mistake. But Facebook’s status as a “trusted reporter” grows directly out of Facebook’s good work on moderation. The lesson is the same as the one with Apple and the ads — just because the company sometimes acts in our interests, it doesn’t follow that we should always trust them to do so.
Back to Shannon Vallor’s question about the origins of “modern tech’s long spiral into user manipulation and surveillance” and how that “killed off the joy that people like me used to feel about new tech”; and Wil Wheaton’s “constant dread of ‘How will this complicate things as I try to maintain privacy and sanity.”
Tech leaders didn’t get stupider or crueler since those halcyon days. The tech industry was and is filled with people who made their bones building weapons of mass destruction for the military-industrial complex; IBM, the company that gave us the PC, built the tabulating machines for Nazi concentration camps:
https://en.wikipedia.org/wiki/IBM_and_the_Holocaust
We didn’t replace tech investors and leaders with worse people — we have the same kinds of people but we let them get away with more. We let them buy up all their competitors. We let them use the law to lock out competitors they couldn’t buy, including those who would offer their customers tools to lower their switching costs and block abusive anti-features.
We decided to create “Felony Contempt of Business Model,” and let the creators of the next Cuecat reach beyond the walls of their corporate headquarters and into the homes of their customers, the offices of their competitors, and the handful of giant tech sites that control our online discourse, to reach into those places and strangle anything that interfered with their commercial desires.
That’s why plans to impose interoperability on tech giants are so exciting — because the problem with Facebook isn’t “the people I want to speak to are all gathered in one convenient place,” no more than the problem with app stores isn’t “these companies generally have good judgment about which apps I want to use.”
The problem is that when those companies don’t have your back, you have to pay a blisteringly high price to leave their walled gardens. That’s where interop comes in. Think of how an interoperable Facebook could let you leave behind Zuckerberg’s dominion without forswearing access to the people who matter to you:
https://www.eff.org/interoperablefacebook
Cuecats were cool. The people who made them were assholes. Interop meant that you could get the cool gadget and tell the assholes to fuck off. We have lost the ability to do so, little by little, for decades, and that’s why a new technology that seems cool no longer excites. That’s why we feel dread — because we know that a cool technology is just bait to lure us into a prison that masquerades as a fortress.
Image: Jerry Whiting (modified) https://en.wikipedia.org/wiki/File:CueCat_barcode_scanner.jpg
CC BY-SA 3.0: https://creativecommons.org/licenses/by-sa/3.0/deed.en
[Image ID: A Cuecat scanner with a bundled cable and PS/2 adapter; it resembles a plastic cat and also, slightly, a sex toy. It is posed on a Matrix movie 'code waterfall' background and limned by a green 'supernova' light effect.]
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earlgreytea68 · 3 months
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I was thinking about how delighted Patrick was all year over their ability to play any song from their repertoire -- including songs they never even released -- and have it be recognized and have people sing along, and I was thinking how much this is really a function of the digital era. Like, before digital music, obviously you had devoted fans who knew every word to everything you released and exchanged black-market copies of demos...but the scope and scale of this was smaller. Physical media requires not just effort but money to exchange. Not everyone has a ton of disposable income, and not everyone is old enough to be going back and forth to the post office or meeting up with people to make exchanges.
But in the digital era, that's not necessary. Someone finds the piano version of Young and Menace and boom, it's up on YouTube and the rest of us can hear it effortlessly. Pavlove gets downloaded and lives forever. So does Legendary. The reason Patrick was able to get those crowds singing along with him was because the digital era expanded the reach. He could always get those people, and he knew it, but they were a smaller number and they felt swallowed up by everyone else. But now the number is HUGE.
I think about when I first knew about fall out boy in the early 2000s. I knew the video on TRL. It would have been effort for me to go out and track down their songs otherwise, to learn more about the band. When I found them again in the late 2010s, I could listen to their entire discography on Spotify, start to finish. And what wasn't there I could find through a Google search. I could discover everything about them for virtually no effort and very little cost.
And I know there are lots of issues with streaming but it is kind of wondrous to me that I was able to fall so easily down this rabbit hole, for basically no initial cost but my Spotify subscription, but then it has led to me spending soooo much money on concerts and merch, I own multiple FOB albums and I don't even have a record player lol, and so the modern streaming digital era allowed me to develop a relationship with this band I would never have had otherwise. And I know I'm not alone. I know a lot of those crowds that delighted Patrick so much as people just like me. We would have always been there all along, we just needed access.
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