#how does marketing work again

[dyrewrites]

What are plans -- In Fog is out!

It is on kindle only for the moment, because Amazon is clingy, but it'll be on Gumroad as well when the kdp thing runs out. And a print version will be available before the end of the month (I am waiting for my proof)

In Fog is a Horror Romance with a focus on existential dread, identity and emotional worth. It gets a bit intense and there are some naughty bits and a lot of blood. So be prepared and please enjoy. ^.-

Excerpt (you can also hit up the tag and find the entire rough draft in there somewhere, do it, it'll be fun)--

You were to leave after our final year at university, on the heels of your father, ferried to another city–another world for all the pain it caused me–while I remained in our sleepy town, living the same sleepy life. I would have accepted it, you know. I would have cried and wailed and gnashed my teeth…but I would have accepted it. Perhaps not until filial responsibilities forced me into a business I had no head for and social mores locked me into a marriage of convenience, of expectation. Yet, I would. I am certain that I would…eventually, had I been given the option, had that night not ruined it all; ruined us both.

[fuumiku]

It was Maid Day today yesterday a week ago so I got struck by inspiration to draw the worsties, and it ran away from me into a whole AU where they’re coworkers at a maid cafe. She’s a med student & this is just a part time job, and this is his depression job while he gets his life back together. He needs something he can be workaholic about to forget what it’s like having a personal life and personal issues. He’s actually the accountant, but the new hire janitor (Izutsumi) doesn’t show up for half her shifts and is a sloppy worker, so he gets the extra work of doing her job on top of his because he’s undervalued and overworked. Of course, janitors also have an uniform to keep the aesthetic cohesion as they go about cleaning the place, of course.

Senshi’s the part time cook you only see slivers off, he’s kind and warm when you do see him and have a chat but most shifts he’s in and out the kitchen without a trace. Laios and Falin are regulars because Falin and Marcille are besties & in the same med school, Laios accompanies Falin as she visits her friend at work and gets hooked on the food. Chilchuck has to remind Marcille to work instead of chatting with Falin for an hour, and next thing he knows she’s distracting him from work too. That’s it that’s the AU. Inspired by this idol AU fanart a bit <3

This was not meant to be birthday gift but well…… Happy bday Chil!!!

Read from left to right

[dallonwrites]

bestie how the fuck do you start writing again when you haven't written in years bc you're so paralyzed with Fear of Writing Badly mixed with How Do I Get Started and also WHAT do I write about HELP

I WANT to write but every part of it is. so. DAUNTING

Ohhh bestie I have BEEN there. Whenever I take breaks from writing I find myself scared that I'll have just….forgotten to write?? I think the fear of "bad writing" is amplified when you don't write for a while, however long, because you have to like hype yourself up to go back to writing and it's like what if I do all that and then I just can't do it? Returning to writing, especially after a long time, for me has taken a lot of mental work, trying to understand what will make writing fun and healthy for me. A lot of it, honestly, is easier said than done, but also it's mental work you'll keep doing after you start writing again and as you write, and for me it's easier to process my relationship with writing when I am actually writing.

A big part of that mental work for me, and something I think is so valuable, is to reconsider what "bad" writing is and give yourself permission to write it. Sometimes you will think your writing sucks, happens to all of us, but that isn't all it has to be. Like yeah, I'll think something I wrote sucks, but I still wrote it. I can revisit it and work on it and maybe I'll turn it into something I'm happy with. And even if I don't, I still wrote it, I learned from it. Writing does not need to be "good" by whatever standard we're holding it up to for it to have value. And you can delete it! Nobody has to see it! Also you can have fun writing something and still think it's not your best. I've written a lot of "bad" scenes that I had fun with because the scene was entertaining to me! I love when writing turns out how I like it, or I write a banger prose line, but equally I found it helpful to give myself permission to not worry about that all the time and just focus on my interest/enjoyment in what I'm writing, regardless of the "quality". Again, easier said than done, but something I've found easier the more I write, because you'll have bad writing days but you'll also have writing days that are so good

I know a lot of people see writing as a skill that they want to improve, and like I agree it feels really good to see your writing grow, but writing is so much more than the skill and the craft and the theory. There is no objective "perfection" to reach with writing like we are not Sims with levelled skills LOL. Writing is art and creativity and it should be fun and fulfilling. And IMO, the more you focus on what makes writing fun, you will grow and "improve" as a writer a lot quicker and in a way that is a lot more enjoyable than if you treat writing like some icy quest for perfection. You also get to decide what "good" writing is for you/your story. Some of my stories are more prose focused and I'll play more with language, imagery etc. Others are more about the plot and just having fun imagining this scene. Sometimes it's a mix of both. What is "good" writing depends on the writer, story, genre, etc. There is no one way to write.

I'm rambling a lot because I'm just really passionate about this and I cannot express enough how easier writing got, including all the difficult and ugly and frustrating parts, when I gave space to prioritise my enjoyment and fun. People love to romanticise the idea of the "struggling" writer. I see stuff on here and I'm like you guys….writing should be fun. Like yeah sometimes it's hard and we should talk about that but like, you Need to make sure you are having fun. Anyway I'm going to try not to ramble and bullet point some things that helped me:

Make Writing Fun: Lol! Literally whatever makes writing fun. Sometimes I just write super indulgent scenes and the fun of that sets me up to work on my projects. When I work on my projects I try to find what in each scene I'm going to enjoy the most, and focus on that to help me write the rest. I make playlists, moodboards, memes, art etc for my story because it's fun, and it helps me be engaged with my story outside of writing it. Just, have fun.

On productivity: some people will benefit from setting clear goals and running towards them. Some people don't. For me it depends on my headspace. I don't think productivity is a bad thing, it can feel good, but productivity should not be the only reason you write. And the most productive writing process is whichever one makes writing enjoyable for you, because that's how you'll get words on the page

On that note, please be wary of anyone online who who treats the writing advice they share as Fact. I'm not saying every writing teacher out there does...but some of them market it that way! And creators do not have an authority on writing just because they have a platform however big. There are some AMAZING content creators out there who talk about writing, and I have found them motivating, but like just let yourself be picky about who you listen to/engage with. I say this because I consumed some very Strict writing advice when I was younger and it literally contributed to my years long slump so like...I'm picky now LOL

About goals: Personally, gentle goals are what help me get back into writing. Maybe just write for 20 minutes, or write every day for a couple days. When I do word count goals, I base them on how I feel that day, and recently I don't make a word count, I'll transfer it to the next session but smaller. So if I try to write 500 words but can't I'll say okay, lets try 250 next time. Goals can be a great motivator and way to feel achieved, and maybe bigger goals will help you, but you're also allowed to adjust them as you go to make it easier

On finding new ideas, having been there before, you don't need a fully fleshed out idea to start writing. My longest break I came back to writing with...one character and a backstory? If you have stories/characters already you can revisit them, either build on what you have or completely change it. Or if you don't have that, if there's a piece of media you like you can take that concept and play around with it in your own way, or you can even just write fanfic until you have your own idea (if you want your own idea, fanfic is cool too!) You can even just find a cool pic on pinterest and play around with describing it, writing about it, seeing if you can get anything from that. Ideas are everywhere and they can be tiny, and I think if you have that want to write you Will find your story eventually. All writers have had the Idea struggle, but I think the more you engage with writing and think about what concepts and stories interest you already, the more you'll like train yourself to get ideas

That was very long and maybe a lot but like, I am very passionate about this! I've been in writing "slumps" where I didn't know if I would write again, I've started writing again with no ideas, and in those times all I had was the fact I knew I wanted to write. There are a lot of reasons why we end up having long breaks from writing and it is totally normal, sometimes beneficial for us, and we should never give ourselves a hard time for not writing for however long. But also remember that you can always come back. Every one of us has the capacity to create, whatever that looks like, and you can make it as self indulgent and self serving as you want.

[dockaspbrak]

i think the stock market in its entirety is such a flop....back to grain markets.

[trainingdummyrabbit]

me, experiencing the horrors: >:( art shouldnt just be whats most consumable!!! we should do what makes us happy, its an expression of who we are as people and nobody should judge us or our value for that!!!

also me, drawing what i want: Oh God My Art Isnt Marketable Enough :(

[murobrown]

.

[fingertipsmp3]

Why is my granddad messaging me and shading my uncle

[consideratesea]

Sisyphus has been reassigned to clicking the minuscule unsubscribe button at the bottom of emails

[thymewayster]

Really good Twitter thread originally about Elon Musk and Twitter, but also applies to Netflix and a lot of other corporations.

Full thread. Text transcription under cut.

John Bull @garius

One of the things I occasionally get paid to do by companies/execs is to tell them why everything seemed to SUDDENLY go wrong, and subs/readers dropped like a stone. So, with everything going on at Twitter rn, time for a thread about the Trust Thermocline /1

So: what's a thermocline?

Well large bodies of water are made of layers of differing temperatures. Like a layer cake. The top bit is where all the the waves happen and has a gradually decreasing temperature. Then SUDDENLY there's a point where it gets super-cold.

That suddenly is important. There's reasons for it (Science!) but it's just a good metaphor. Indeed you may also be interested in the "Thermocline of Truth" which a project management term for how things on a RAG board all suddenly go from amber to red.

But I digress. The Trust Thermocline is something that, over (many) years of digital, I have seen both digital and regular content publishers hit time and time again. Despite warnings (at least when I've worked there). And it has a similar effect. You have lots of users then suddenly... nope. And this does effect print publications as much as trendy digital media companies. They'll be flying along making loads of money, with lots of users/readers, rolling out new products that get bought. Or events. Or Sub-brands.

And then SUDDENLY those people just abandon them. Often it's not even to "new" competitor products, but stuff they thought were already not a threat. Nor is there lots of obvious dissatisfaction reported from sales and marketing (other than general grumbling). Nor is it a general drift away, it's just a sudden big slide. So why does this happen? As I explain to these people and places, it's because they breached the Trust Thermocline.

I ask them if they'd been increasing prices. Changed service offerings. Modified the product.

The answer is normally: "yes, but not much. And everyone still paid" Then I ask if they did that the year before. Did they increase prices last year? Change the offering? Modify the product?

Again: "yes, but not much."

The answer is normally: "yes, but not much. And everyone still paid." "And the year before?"

"Yes but not much. And everyone still paid."

Well, you get the idea. And here is where the Trust Thermocline kicks in. Because too many people see service use as always following an arc. They think that as long as usage is ticking up, they can do what they like to cost and product.

And (critically) that they can just react when the curve flattens But with a lot of CONTENT products (inc social media) that's not actually how it works. Because it doesn't account for sunk-cost lock-in.

Users and readers will stick to what they know, and use, well beyond the point where they START to lose trust in it. And you won't see that. But they'll only MOVE when they hit the Trust Thermocline. The point where their lack of trust in the product to meet their needs, and the emotional investment they'd made in it, have finally been outweighed by the physical and emotional effort required to abandon it. At this point, I normally get asked something like:

"So if we undo the last few changes and drop the price, we get them back?"

And then I have to break the news that nope: that's not how it works.

Because you're past the Thermocline now. You can't make them trust you again.

[taruruchi]

I refused to learn about connections through a business (kinda? yes and no?) perspective but instead I learned it through. Idk what lens to call it but I learned it through my experience tumblr

[inkskinned]

at some point it's just like. do they even fucking like the thing they're asking AI to make? "oh we'll just use AI for all the scripts" "we'll just use AI for art" "no worries AI can write this book" "oh, AI could easily design this"

like... it's so clear they've never stood in the middle of an art museum and felt like crying, looking at a piece that somehow cuts into your marrow even though the artist and you are separated by space and time. they've never looked at a poem - once, twice, three times - just because the words feel like a fired gun, something too-close, clanging behind your eyes. they've never gotten to the end of the movie and had to arrive, blinking, back into their body, laughing a little because they were holding their breath without realizing.

"oh AI can mimic style" "AI can mimic emotion" "AI can mimic you and your job is almost gone, kid."

... how do i explain to you - you can make AI that does a perfect job of imitating me. you could disseminate it through the entire world and make so much money, using my works and my ideas and my everything.

and i'd still keep writing.

i don't know there's a word for it. in high school, we become aware that the way we feel about our artform is a cliche - it's like breathing. over and over, artists all feel the same thing. "i write because i need to" and "my music is how i speak" and "i make art because it's either that or i stop existing." it is such a common experience, the violence and immediacy we mean behind it is like breathing to me - comes out like a useless understatement. it's a cliche because we all feel it, not because the experience isn't actually persistent. so many of us have this ... fluttering urgency behind our ribs.

i'm not doing it for the money. for a star on the ground in some city i've never visited. i am doing it because when i was seven i started taking notebooks with me on walks. i am doing it because in second grade i wrote a poem and stood up in front of my whole class to read it out while i shook with nerves. i am doing it because i spent high school scribbling all my feelings down. i am doing it for the 16 year old me and the 18 year old me and the today-me, how we can never put the pen down. you can take me down to a subatomic layer, eviscerate me - and never find the source of it; it is of me. when i was 19 i named this blog inkskinned because i was dramatic and lonely and it felt like the only thing that was actually permanently-true about me was that this is what is inside of me, that the words come up over everything, coat everything, bloom their little twilight arias into every nook and corner and alley

"we're gonna replace you". that is okay. you think that i am writing to fill a space. that someone said JOB OPENING: Writer Needed, and i wrote to answer. you think one raindrop replaces another, and i think they're both just falling. you think art has a place, that is simply arrives on walls when it is needed, that is only ever on demand, perfect, easily requested. you see "audience spending" and "marketability" and "multi-line merch opportunity"

and i see a kid drowning. i am writing to make her a boat. i am writing because what used to be a river raft has long become a fully-rigged ship. i am writing because you can fucking rip this out of my cold dead clammy hands and i will still come back as a ghost and i will still be penning poems about it.

it isn't even love. the word we use the most i think is "passion". devotion, obsession, necessity. my favorite little fact about the magic of artists - "abracadabra" means i create as i speak. we make because it sluices out of us. because we look down and our hands are somehow already busy. because it was the first thing we knew and it is our backbone and heartbreak and everything. because we have given up well-paying jobs and a "real life" and the approval of our parents. we create because - the cliche again. it's like breathing. we create because we must.

you create because you're greedy.

[nonasuch]

IT IS TIME: Miss Universe National Costume 2023

it's here! the Met Gala for people who actually understand what camp is!

yes I'm like 3 months late, but I sat down and watched the damn thing. I put up with the horrible little rhyming couplets for each contestant so you don't have to. and without further ado:

Albania: Starting off very Victoria’s Secret this year! Apparently it’s gold for important symbolism reasons, not just because everything in this competition is blinged out to within an inch of its life. The wings do look nice in motion!

Angola has a good balance of bling, actual cultural dress, and oh hey it has surprise bonus art on the back! That will be a theme this year.

Argentina: Why is there a guy in a hat right down at the bottom edge of her cape. He looks like he’s staring at her butt. How does this represent their flag.

Aruba: This is fine. I like the coral. She thinks climate change is bad. Her parrot is clearly way too heavy to hold up and it wobbles like crazy in motion.

Australia: This is now multiple years in a row that Australia has just worn a fucking prom dress. It’s got native wildflowers on. You could have made this exact same dress with a Great Barrier Reef theme and I would have liked it 80% more.

Bahamas: This costume is allegedly based on a 19th-century doll from the Bahamas “world famous straw market,” which is already bullshit; I googled “bahamas straw market antique doll” and like. they both have big skirts? I guess? Anyway now I’m too distracted by the way she has a hoop skirt awkwardly jammed under there and hiked up on one side. Minus ten for poor construction.

Bahrain's theme is “Bahrain’s pearl heritage,” which like. I guess? The headdress and yoke are pretty. Put more pearls on the actual outfit. Kudos for getting to wear pants.

Belgium: Girl. No. Why is your theme “Latin dance” and why are you wearing a spangly cocktail dress with a totally unrelated piece of fabric fluttering behind it? (Apparently the fabric was designed by a member of Belgium’s royal family? Who is a fashion designer? This is what nepotism gets you.)

Bolivia saw Aruba’s parrot and was like, I can do that better. And she was right! It’s way less wobbly and the costume as a whole does work better. Also made from recycled materials, so we’ll see if that’s a theme again this year. The back of the cape is nice too.

Sadly, Bolivia's parrot supremacy was short-lived, because Brazil was like, bitch please. I see your sad little parrots and raise you FOUR giant parrots, and also the shoulder parrots are articulated and can turn their heads back and forth. I think Brazil wins the parrot competition that only she knew she was in.

[deadsetobsessions]

Sea Cryptic! Danny AU- Pt.3

[Pt.1] [Pt.2] [Pt.4][Pt.5][Pt.6][Pt.7]

“Aquaman.” Batman swept into the room, beelining straight for the suddenly apprehensive Atlantean king.

“Batman. What can I do for you?”

“Phantom. Does he pay taxes?”

“Pardon?”

Batman makes a low noise that had Aquaman’s danger senses buzzing.

“Does Phantom have to pay taxes. Towards Atlantis.”

“No…? Why?”

“He wanted money, in exchange for… information, of a delicate sort,” Batman said, diplomatically avoiding the topic of Phantom bargaining for the identities of corpses in exchange for a measly $100 dollars per identity. Like a flea market dealer, that one was.

“You encountered Phantom again?” Aquaman perked up.

“Yes. Gotham’s bay is… polluted.” Batman paused. “With victims. Of murder.”

The entire area quieted as heads turned towards the Dark Knight.

“Yes, I am… distantly aware of Gotham’s waters.” By that, Aquaman gets green around the gills whenever he turns his awareness in that direction. There’s a reason he doesn’t enter Gotham, and the Dark Knight’s ban is only half of that reason. “Ah, but you’re correct. For what purpose would Phantom need mortal currency?”

“Hn.”

“Maybe he needs some stuff?” Flash zipped to a stop next to Batman, feet tapping as he dug into the pile of snacks cradled in his arms. “Us mortals are always coming up with new things, maybe he wants to try some games or something?”

Batman tilted his head down, seriously considering Flash’s suggestion. “It’s plausible.”

“Barry, Barry, Barry. He’s old as hell, right? He probably wants to try the new booze!”

“Hal, my man!” Flash fist bumped Green Lantern, who came up. “You’re back! What happened to John?”

“Dunno. He got called somewhere that way,” Green Lantern waved a vague hand towards the left. “Had to deal with a politician or something from that area.” He shrugged, swinging an arm over Barry’s shoulders to put him in a headlock and stealing a chip.

“Huh. Anyways, would our mortal alcohol even work on a demi-god or something?”

“We should ask!” Hal turned towards Batman. “You should ask if he wants to go for a drink, spooky!”

“He’s a child.”

“He’s been around for more than a millennia, Bats.”

“Informational gathering, right, Hal?” Flashgot out of the headlock, quickly munching on his snacks to stop Green Lantern from stealing them.

“Totally. Yup.”

“…Fine.”

“Wait, are we just gonna ignore that Gotham’s waters are full of bodies?”

“Yes.”

——

“What?” Danny asked, mind half on the bags he’s dragging out of the water and the other half on the essay he has to submit in about four hours.

“Green Lantern wanted to invite you out for a drink.”

Danny turned to the stoic Gotham knight, who had his wrist computer out to log the bodies’ info the moment Danny gave him the information. Some of them even told Danny who murdered them, so Batman could start building cases with solid leads.

Danny’s only twenty. He’s not legal yet but he doesn’t want to give any clues to who he is. How is he supposed to…

Ah!

“Can’t.” Danny shrugged. “I’m not legal. I died when I was fourteen so…” Danny trailed off, speechless at the drowned puppy face Batman was giving him. What the fuck.

“Anyways, fork over my payment.”

Batman wordlessly hands him a wad of hundreds.

“What do you need cash for?” Batman suddenly asked.

“Huh? Isn’t it obvious?” Danny tucked it in. “Material things, obviously. I need a blanket,” because holy shit, Gotham is damn cold this time of year. “Anyways, see you same time next week, litterer.”

“I don’t litter.”

“Tell that to the batarangs I found under the water,” Danny grumbled. “But I’ll stop calling you that if you get a signature from Poison Ivy. I have a friend who loves her.”

“An alive friend?”

“Wouldn’t you like to know, weatherboy?”

Danny snickered and disappeared. He’s gotta cram that essay.

——

“There’s a possibility Phantom might be homeless.”

“Batman, I mean this in the nicest way, but for the love of Atlantis, please stop giving me headaches. It’s time like these I wish I stayed a lighthouse keeper.”

[strayheat]

inside me there are two wolves. one of them is fucking done with the amount of work they want me to do every week. the other knows im quitting in 2 months and that the more work i handle the bigger pain in the ass they will need to go through when there's no one to do it anymore

[saerotonins]

actor!toji headcanons

ft. fushiguro toji x reader

content warnings: fluff, parent!reader, megumi is yalls son, just overall cuteness

wc: 918

note: this is my apology for that nanami angst i posted days ago heh

jjk actor au masterlist

as an actor:

very intimidating man, from his aura to his build, oh boy, who wouldn't be scared

but to everyone's surprise, he's actually just a really goofy and adorable man with a really good resting bitch face lmfao

is actually a household name in the acting industry! definitely those types of actors that once casted into a show, it's guaranteed to get hella VIEWS AND RATINGS

has been in the acting industry for YEARS and has a ton of experience but is still very humble

is actually very shy when his co stars tease him whenever his fans thirst for him whenever he's on screen and he's just a blushing mess LOL

i mean he's a literal dilf so 

believe it or not, this man has been in more romance shows and movies than action, especially as a VILLAIN

his fans couldn't believe it either

so when he was first casted in jjk as a villain who kills CHILDREN they were so ecstatic!

and boy were they so happy when toji SURPASSED their expectations because he was so good!

also so happy that he was casted together with his son, megumi, in the same show!

they usually go to the shoot together and even when he doesn't have a scene to shoot and only megumi does, he drives him off to the shooting site whenever his time permits

it's actually so adorable 

in contrast to jjk!toji, he's really a hands on father to him and is actually very supportive of megumi going to the same career path as him

megumi is also the definition of nepo babies who deserved what they got but that's another discussion 

at first though, he is kind of hesitant especially knowing how toxic can it get with the industry but when he saw his son's determination, he eventually gave him a green light and supported him along the way

this man is so fucking strong OML the producers are so grateful the most of the time he helps cleaning up with the equipment once filming is done

literally lifts them up like it's nothing BYE

listen, this old man is RIPPED and really likes to work out 

he's like pedro pascal who is like really chill but really cheeky when it comes to fanservice LOL he is so adorable 

megumi is kinda cringing though 😭 it's understandable though because that's literally your father trying to act cute and he's a teenager so i don't really blame him

also a big gentleman, again, contrary to his role, he is actually very good with the ladies and often checks with his co stars especially when a fight scene is being filmed

profusely apologized to satoru when their fight was filmed because he literally has to do the stunts himself and make everything believable as much as possible 

has ig and twitter but barely posts unless it's a promotion or a thank you post for the team

he's very active in stories though 😭

and i mean VERY VERY active

you know that point where a person posts too much stories and the lines above almost look like dots??? 

yeah that's him 😭

mostly posts the behind the scenes and his family there!

has a pet chicken that he posts there too

no he's not vegan... he just doesn't eat chicken 😭

as a husband:

oh yeah another married man on set sorry ladies he’s off the market

a very romantic and private lover

especially when you're the only one in the family who is not involved in show business

looks forward to coming home to you all the time

the type of husband who says, "i miss my spouse," on set out of nowhere and his co stars just sigh in faux annoyance 

this man is WHIPPED 

his lines is always and SHOULD always be practiced with you, because aside from his fans (not really though since he's already an established actor), the only approval he looks for is from his lover

is really happy and giddy (almost like a teenage boy like SIR you guys are already married for YEARS) when you praise him and has this really boyish smile which happens very often btw

he's such a fucking sap please

as mentioned, he is kinda shy about the thirst but is not uncomfortable and actually goes along with it

you on the other hand GO HAM with it LOL

you're one of the fans lmfaoooo

a very BIG ONE

unlike him who is not active on twitter, you actually reply to fans and agree what they were saying and fangirl/boy with them which is actually so adorable LOL

his fandom is having a field day of you gushing about your husband like you're not married to him and have a literal CHILD with him bye

both megumi and toji, especially toji, are very protective of you so any slanderous rumors from the tabloids and any defamation will immediately face a lawsuit 

and fans love it when y'all fight back!!

if they stan either toji or megumi, it's immediately a given that they also stan you LOL

your boys both find it cute that even you have a very supportive fanbase like theirs

[creatingnikki]

another year is ending and I want you to know that it is okay if you:

have not healed from the things that happened/did not happen from six months ago. just because the year is ending it does not mean your grief is too.

don't have any "fun" NYE plans to ring in the new year. this life is yours to live across days and months and years, and you can celebrate days other than the ones heavily marketed and shoved down your throat to shroud you in severe FOMO.

have no resolutions or goals for 2024 laid out in elaborate lists or shared on social media or with your friends. you are braving through this life trying to do your best every day and hold the fort and so of course you know, deep down you know what is needed from you for you going forward and of course you are going to work in that direction. good luck love.

have not become a "better" version of yourself by any of the tangible or conventional measures. that kind of bettering is mostly to serve others, not yourself.

are not happy with yourself/your life as it is now. you're a work-in-progress, remember? and if you're progressing in a direction you do not like, then it's time to change the blueprints and the strategy.

take time off social media around this time to protect your mental health and whatever little joy you have managed to keep.

don't want to spend too much time reflecting on how this past year went and doing various forms of 2023-wrapped. again, it's your life. you can also revisit this year in memories and pictures and feelings whenever you'd like. it's not like you don't still visit 2012, 2017, and 2022, right?

feel disconnected from your friends, family, lover. I know this is "ideally" a time to be celebrated with your loved ones. but life is not ideal, is it? it's just life. and if right now you are not feeling the love, the joy, or just don't have the headspace or social energy to engage , that's alright.

are finding comfort in simpler things like a TV show from the 90s or that book you first read at sixteen or that slice of strawberry cake or a random post like this you come across.

don't feel hopeful, encouraged, or excited for 2024. given everything that's happened in the last couple of years, on the macro and micro level, it's only natural for you to feel weary as well as wary. when the good things happen, when the healing happens, when things begin working in your favour over time, you will automatically feel all those things. it's okay if until then you choose to be neutral.