Product design and psychology: The Application of Social Pressure in Video Game Design
Keywords: Social Pressure, Video Gaming, Game Design, Player Behaviour, Social Gaming
Abstract:
This scholarly paper delves into the intricacies of social pressure as a tool for psychological manipulation in video game design. It emphasizes the diverse applications and implications of social pressure in manipulating player behaviour, fostering engagement, and enhancing monetization. Detailed case studies provide a comprehensive understanding of the deployment of this technique, illustrating the concept from a product designer's viewpoint.
Introduction:
The modern gaming landscape has undergone a significant transformation with the rise of social gaming. The incorporation of social elements within games, coupled with the widespread adoption of social media platforms, has paved the way for a new form of player manipulation - social pressure. This paper aims to explore the exploitation of social pressure in video games, focusing on its application, implications, and ethical considerations.
Social Pressure in Gaming: Conceptualization and Design
Social pressure, in the context of gaming, refers to the influence exerted by peers or the wider gaming community on an individual player's actions, decisions, and experiences. This can manifest in various ways, from cooperative gameplay mechanics, peer comparisons, and social rewards, to public leaderboards and shared achievements.
Cooperative gameplay mechanics often involve tasks that require teamwork, creating pressure on individual players to perform and contribute. Peer comparisons, in which players' in-game achievements are made visible to others, can also create a competitive environment, encouraging players to play more or even make in-game purchases to keep up with their peers. Social rewards and recognition provide positive reinforcement, driving players to perform certain actions or engage more with the game.
Case Study: Among Us
In the indie game Among Us, social pressure is utilized as a core gameplay mechanic. Players must debate and vote on who they suspect is an imposter, creating a high-pressure social environment where persuasion, manipulation, and consensus building are critical. Players often feel pressure to conform to group decisions or risk being cast out, reflecting real-world social dynamics.
Case Study: Clash Royale
Supercell's Clash Royale capitalizes on social pressure through its clan system. Players can join clans and participate in clan wars, where their individual performance contributes to the overall success of the clan. Public leaderboards within the clan further fuel competition, creating a social pressure to continuously engage with the game and perform well.
Implications for Game Design
Understanding and leveraging social pressure can be a powerful tool for game designers. However, ethical considerations must be central to its deployment. Excessive pressure can lead to player stress, negative experiences, and toxic community environments. Designers must thus aim to strike a balance, creating engaging social experiences that motivate rather than alienate players.
Conclusion
The exploitation of social pressure in video game design has proven to be a potent tool for influencing player behaviour and fostering engagement. Nevertheless, careful attention must be given to the potential psychological impact on players and the creation of a supportive, inclusive community. As the gaming industry continues to evolve, the ethical application of social pressure and other psychological principles will be pivotal to designing enjoyable and healthy gaming experiences.
References:
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In this world where social identity is one of the greatest forms of currency, it’s been ingrained into me since childhood that I needed to have a way to profit of my image. My personality. My very being.
I grew up in the early 2000’s, when giving personal information out online was still taboo, and I’ve never lost that fear of sharing information. Or maybe I’m just not willing to let people know me. The “mortifying ordeal,” and all that.
Even before the age of Instagram influencers, YouTube celebrities, and tiktok accounts rocketing to viral stardom within hours only to fade back into obscurity within months, even before this, it was ingrained into children that they needed to have that “niche”.
That sweet spot where they excelled. Where no one was better than them. That intrinsic part of their identity that would give them a leg up when having to complete against a dozen other candidates just for an entry level job.
Except now we’re competing against dozens of others. Hundreds, even. And a single niche isn’t enough.
There’s this feeling that we all need to carve out the most unique, most special spot for ourselves. The more labels and identities and hobbies and special skills and unique facts we can collect, well, the better chance we’d have of being seen, of being heard.
We all just want to be seen.
We all want our experiences to matter.
And it can feel impossible to achieve that in our massive communities and the overwhelming cacophony of noise on social media.
I don’t have an answer on what to do here. I wish I did. I’d like to say that I’m unaffected by this pressure. That I can overcome it– but with the message that we as individuals constantly need to market ourselves being thrown out all over the place, coming to us from social media, tv, magazines, newspapers, and even grocery stores– how can anyone not be weighed down by it all?
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୨ৎControlling Expectations୨ৎ
"There is nothing wrong with having hopes and expectations in life."°❀⋆.ೃ࿔*:・
˚˖𓍢ִ໋🌷͙֒✧˚.🎀༘⋆
𝑾𝒆 𝒂𝒍𝒍 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒂𝒄𝒉𝒊𝒆𝒗𝒆 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈 𝒃𝒆𝒕𝒕𝒆𝒓, something that can take us to the next level. However, in reality, having expectations that are too high and uncontrollable can actually have the opposite effect.
𝑾𝒆 𝒂𝒍𝒍 𝒍𝒊𝒗𝒆 𝒘𝒊𝒕𝒉 𝒆𝒙𝒑𝒆𝒄𝒕𝒂𝒕𝒊𝒐𝒏𝒔, both of ourselves and of others. We have high expectations and when reality doesn't match us, it hurts. The pain isn't just down to other people or circumstances, but also because of the high expectations we kept.(´。• ◡ •。`) ♡
𝑾𝒉𝒆𝒏 𝒆𝒙𝒑𝒆𝒄𝒕𝒂𝒕𝒊𝒐𝒏𝒔 𝒂𝒓𝒆𝒏'𝒕 𝒎𝒆𝒕, it can feel like the world is out to get us. We starts to feel like everything that happens around us is against us. If we can manage our expectations, we can avoid feeling so hurt. This experience teaches us that sometimes it's not the world around us that we need to fix, but the way we hope and expect.
𝑰𝒇 𝒘𝒆 𝒎𝒂𝒏𝒂𝒈𝒆 𝒐𝒖𝒓 𝒆𝒙𝒑𝒆𝒄𝒕𝒂𝒕𝒊𝒐𝒏𝒔, we can protect ourselves from disappointment and enjoy life more. We can also learn to manage our expectations so they don't become a source of suffering, but rather a motivation to keep trying without hurting ourselves.(´。• ◡ •。`) ♡
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